Tag Archives for " Facebook Marketing "
How to Add Your Podcast to Facebook
Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Does this have some perks? You bet it does.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
In this quick guide, I want to show you the simple steps necessary to get your podcast onto Facebook while also explaining how you can take advantage of this big change by the social media giant.
Why Should You Add Your Podcast to Your Facebook Page?
There are many reasons why having your podcast on Facebook is a great idea.
First of all, it’s a new opportunity to reach your audience without having to do anything at all.
Once it’s set up, you can let it run and your Facebook followers that might not have iTunes will be able to enjoy your podcast as well.
Here are some of the other reasons to create a Facebook podcast page:
Reach a Wider Audience
You can never be in too many places, as long as you can manage it while you’re there.
The more people you can reach, the more money you’ll make.
While this is generally true, the new Facebook podcast features provide more than just a wider audience.
Having your podcast on Facebook allows you to take it beyond an audio experience.
You can engage with your audience, talk with them, ask them questions, and piggyback off the success of your podcast to create new content in new places.
Facebook is simply one more place you can go to reach your target audience.
Try Out New Features
Facebook is also rolling out a new suite of audio creation tools for its podcast feature.
They’ve invested in technology like text-to-speech, voice morphing, and a backend audio creation tool to make it more enjoyable for creators.
You can do all of this directly from the Facebook app without the need for a third-party provider.
The platform also offers a sound collection feature that allows you to optimize and make changes to the audio so you can mix different tracks together, create voice effects, and add filters.
I think the goal of Facebook might be to eventually have creators doing everything from front to back on Facebook.
They see where the niche is going, and that there is a growing demand for it.
Twenty-eight percent of listeners prefer podcasts over any other type of audio content, and around 18 percent say they listen to podcasts more now than they did seven years ago.
The chart above shows the percentage of people who have ever listened to a podcast year after year.
It continues to grow and as the younger generation grows up, they’ll be more in tune with this type of technology and expect Facebook podcasts to be readily available everywhere they go.
They’re not listening to radio and TV as much as the previous generations.
To sweeten the deal, even more, Facebook added a “soundbites” feature which allows you to create short audio clips featuring your favorite parts of all your podcasts.
You can cut out funny quotes, inspirational moments, or important pieces of history that you want to cherish and compile into a piece of content.
Live Audio Rooms
As I mentioned, one of the main reasons Facebook podcasts could be a powerful feature is the engagement factor.
That’s the one area where podcasting lacks; you don’t usually engage with people unless it’s on another platform, using a different medium.
When your podcast is on Facebook, you have a variety of ways to engage with your audience.
One way is through the creation of Live Rooms in groups.
For example, let’s say you have a football podcast discussing the upcoming season.
You can create a group to engage alongside your podcast.
After the podcast, you can jump into the group, answer questions, talk, and engage with the community about your thoughts and comments.
Monetization Opportunities
Like everything else on Facebook, it’s a vessel for advertisers and an income stream for creators.
There are multiple ways for creators to make money from their podcast, including donations, entry fees, audio creator funds, and subscriptions.
There is the potential to turn this into something similar to Patreon, which requires subscribers to pay a monthly fee to maintain access to a private community.
Facebook podcasts appear to be much more than a feature, but rather an attempt to create a whole new experience on the platform for audio lovers.
Steps to Add Your Podcast to Facebook
Now let’s talk about some of the actionable steps you can take to get your podcast on Facebook.
If you already have a successful podcast, you might not need to take all of these steps, but for those of you without a big presence on Facebook, here’s what you’ll want to do.
Set Up Your Facebook Business Page
The first thing you’ll do is set up a Facebook Business Page.
It’s free and simple to do.
You’ll log into Facebook, click the “create a page” button and go through the following steps:
1. Enter your desired page name
2. Pick a category based on what type of content you create
3. Fill out a description
4. Click create page
Complete Your Facebook Profile
Once you’ve filled out all the necessary information, you’ll want to do things like upload a banner photo, profile picture, and fill out the small details about what people can expect to learn or hear in your podcast.
Make sure to optimize your business page so people can find you.
Remember that people can find you by searching on Facebook, so the basic principles of social media keyword research apply here. 
Link Your Podcast to Facebook
You’ll need to use an RSS feed to get a Facebook podcast, which sounds complicated, but it isn’t.
Once you’ve recorded an episode, you’ll want to upload the mp3 file to iTunes, generating an RSS feed link.
This allows other platforms to play the podcast such as Spotify or Facebook.
It also allows you to share the podcast to other places such as a website or other social media accounts.
The best part about this is that you only have to do it once.
When you have everything set up, your new podcast episodes will automatically post to Facebook each time you upload a new one on iTunes. 
Adding Your Podcast to Facebook Frequently Asked Questions
Which podcast channels can connect to Facebook?
Currently, only iTunes can connect with Facebook, but as I mentioned above, that’s okay as long as you’re using the RSS feed because people on any platform will still be able to listen to your podcast.
You’ll just have to use iTunes to connect it to Facebook.
How do I know if I’m getting more views because my podcast is on Facebook?
Facebook offers a complete suite of analytics with new features to help you identify how well your podcast is performing.
You also have a variety of options to take your followers off the podcast and entertain them elsewhere, like in Facebook groups and messenger groups as well.
Do you have to pay to put your podcast on Facebook?
Not only is it free to put your podcast on Facebook, but they also provide a creator fund and new monetization options that make it profitable to add your podcast to Facebook.
You’ll be able to collect a share of ad revenue while generating new income streams and providing content to your audience in a new and exciting location.
Does having your podcast linked to your Facebook page make it easier to promote it on the platform as well?
Only time will tell because this feature is still in the infancy stages.
Long term, I think it will. Promoting yourself on social media is all about being consistent and creating content that provides value in some way to the audience, so even now it’s a great way to promote your podcast.
Can you use Facebook Ads to promote your podcast?
Facebook ads for podcasts aren’t something Facebook is discussing at this time, but I imagine they will provide a way for you to create an individualized ad that specifically targets podcast listeners in your niche.
You can, however, use ads to promote your podcast’s Facebook page.
This is a really new feature that hasn’t even reached most smaller creators at this point.
We’ll have to wait and see!
Facebook Podcast Conclusion
Creating a Facebook podcast is much simpler than you thought, right?
It’s clear that Facebook is striving to become the only place you need to go for content, networking, business, and more.
If you need help figuring out how you can make the most of your podcasting efforts, we can help.
If you’re already a seasoned veteran in the realm of audio entertainment, perhaps migrating to Facebook might help you reach even more listeners?
Podcasting continues to gain in popularity, especially as the younger generations age.
It’s time to get on board or get left behind.
Do you think Facebook podcasts are a powerful income stream moving forward?
Source: neilpatel.com
The 5 Best Facebook Ad Companies of 2020
2.6 billion.
That’s the total number of people on Facebook today.
This also means you get direct access to 2.6 billion people on a single platform.
So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales?
Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank!
It’s actually quite cheap to reach out to people on Facebook, with a plethora of options available at your disposal, such as pay per click or per email conversion.
Plus, according to research:
Facebook ads reach 1.95 billion of the total active users, which is a staggering 32% of the world’s population over the age of 13.Globally, the average Facebook user has clicked 12 ads in the last 30 days.Over 80% of social reference to e-commerce sites came from Facebook.
While all this sounds fun and dandy, all your efforts can still backfire if you don’t have an efficient Facebook ad campaign in place.
And not only that, you need to support your ad strategy with agility and in-depth knowledge to keep up with Facebook‘s best practices and fast-evolving changes.
This is precisely where the world‘s best Facebook ad companies step in.
Our team at Neil Patel Digital has reviewed the five best Facebook ad agencies to help you master advertising on the platform. We‘re confident that you‘ll have a positive experience with all our top picks.
The 5 Top Facebook Ad Companies in the World
1. Neil Patel Digital – The Best Overall Facebook Ad Company
Branding our company, Neil Patel Digital, as the best isn’t us being vain – we have a solid backing to this statement.
Founded by hardcore marketers who know the art of marketing like the back of their hands, you get top-level expertise coupled with solid experience that can take your businesses to the heights you’re aiming for – and maybe even further!
If you Google “Facebook advertising” or “Facebook advertisements,” you‘ll find multiple articles by our co-founder, Neil Patel, take the top spots. Also, let us clarify that all this has been achieved organically.
Neil is one of the most successful, ubiquitous digital marketers you can find. We don’t claim this, Inc. does.
Additionally, our team of experts – top-level and in-house marketing managers – are well-versed in what clicks and what doesn’t on a social media platform like Facebook. We know the nuances of creating unique, impactful ads that drive the viewer to take immediate action.
We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices. Everything.
If there’s one thing that Neil Patel Digital can deliver, it’s results.
Our ad campaigns are customized to suit your budget and marketing objectives. From writing attention-grabbing headlines, choosing the right CTAs, and doing A/B testing – you need to worry about nothing.
We do the magic to make the whole process as effective as possible.
Our clientele includes market heavyweights like Google, Viacom, eBay, NBC, TechCrunch, Thomson Reuters Foundation, and even Facebook itself.
Client expectations are undoubtedly high because of this, but if you take a look at our case studies, you know that we can do some pretty spectacular things for your business:
We helped an online fashion brand surpass the global pandemic slump by recording 3x to 6x ROAS in three months via NPDI’s performance marketing efforts. A 40% reduction in cost per sale and a 141% increase in conversion rates were other wins.
We shifted a luxury retail client to online marketing with NPDI’s full-funnel per advertising strategy that recorded 0x to 4x return within two months.
We increased the lead flow of our healthcare client by 60% and cut down the cost per lead expense by 12% – both of these in just two months with NPDI’s lead generation strategy.
In short, our clients have been happy with the results. Plus, we have a 4.3-star rating on Glassdoor.
And since you’re still here, book your free consultation with Neil Patel Digital here.
2. Hibu – The Best Facebook Ad Company for an All-in-One Solution
A full-service digital marketing agency, Hibu offers a comprehensive Facebook advertising campaign set-up, management, optimization, and reporting services. It doesn’t hurt that the company is Facebook’s marketing partner too:
The agency has very flexible pricing and can customize its services to meet your needs. Its Facebook advertising services start at $250 per month, which comes with a dedicated digital specialist who can create an effective social media plan for your brand.
Besides an end-to-end Facebook ad service, you can avail of the following services:
- Social media marketing
- Listings management
- Website design and development
- Online review management
- SEO
- Display Marketing
Hibu will set up your Facebook business page and use its team of dedicated marketers to craft highly targeted ads that convert visitors.
It starts with identifying your goals for creating Facebook ads and then generating appropriate variations to determine the right fit. Once the ads are live, the agency analyzes ad performance and continuously optimizes them for better results.
Client testimonials also speak volumes about its amazing results.
Owners of The Mudpie Company, Berry Floor Leveling LLC, and Rutzick Law are all praised for Hibu’s efficient service and professionalism. The company developed a custom digital marketing solution for one of its clients that helped drive traffic, causing a phenomenal 12x increase in page views.
Hibu enjoys more than a four-star rating on major review sites, such as ConsumerAffairs and Better Business Bureau. You‘ll also find multiple five-star reviews on the company‘s ‘Client Review’ section.
3. Voy Media – The Best Facebook Ad Company for À La Carte Services
Voy Media is your best bet if returns are your top priority.
It‘s the brainchild of Kevin Urrutia and Wilson Lin and was founded in 2015. You get plenty of variety, including single or ongoing Facebook advertising services.
Precisely why this agency can be an excellent option for businesses that want to test the market by opting for one-off services before considering something permanent.
Voy Media strives to guide its clients on a journey to discover their products and make them their own fans. In addition to developing a collection of eye-catching ads and copy, they adopt a performance-based approach by using carefully thought-out strategies and tactics like target audience development and A/B testing.
It uses proprietary AI software as well for optimizing and scaling Facebook campaigns.
In terms of pricing, you can avail the à la carte Facebook ad copywriting services for $49.99, while outsourced Facebook advertising costs 10% and 15% of your total budget, depending on the range.
You must have a minimum $5000/month budget for advertising, though.
Several big companies, such as Big Life Journal, UMG Gaming, Paw.com, Lacoste, and XG Cargo, form a part of its clientele.
The company is also fully transparent about results and has multiple case studies showcasing its expertise.
Voy Media helped one of its clients to scale and amplify its paid media strategy to boost its ROAS with a corresponding decrease in CPA and CPM. They delivered the following results:
1,500% increase in revenue140,000+ purchases1,000,000+ landing page views26,000,000+ post engagements
Thanks to its strong communication and fantastic team of marketers, Voy Media has scored a 4.5 rating on Yelp. Many have mentioned how the company has given them better ROI, increased click-through rates, and reduced conversion costs.
4. MuteSix – The Best Facebook Ad Company for Innovation Graphic Design
MuteSix is a full-funnel ad agency that can create value for DTC brands, starting at 15% of your total ad budget. And considering that reputable brands like LA Times, National Hockey League (NHL), Headspace, and Chicago Tribune trust MuteSix, you should too.
Their weapon of choice? Breakthrough creativity, which is backed by targeted media buying and data-driven analysis.
Not only does the company produce quality ads for your target audience, but it also optimizes ads, recommends good website designs, and provides regular performance reports.
They also place a Facebook Pixel on your website for tracking user actions and sales to carry out A/B tests. You can use the Facebook Pixel for retargeting purposes too.
MuteSix has an in-house video studio and graphic design team that can help businesses expand their reach through unique visuals. Furthermore, it tests multiple versions of visually appealing ads on different target audience segments for enhanced effectiveness.
For instance, the company selected a unique carousel ad format for one of its clients that allowed visitors to scroll through its catalog without leaving their News Feed. This helped the client in the following ways:
4x increase in revenue33% decrease in cost per action
Bonus: MuteSix can help you make great landing pages and video stories.
In addition to the previously-mentioned brands, several other companies have enlisted the services of MuteSix. Besides the clients, the agency also treats its employees equally well.
It has received several accolades, with Inc. featuring the company on its 500 list for Best Companies to Work For. The fact that they take such excellent care of their employees gives the latter more initiative to work harder for the company’s clients, a.k.a you.
As one would expect, this Facebook ad agency has excellent customer reviews – from Glassdoor to FeaturedCustomers to Google. MuteSix’s biggest advantage is its knowledgeable and skilled team, innovative video production, and fast results according to customers.
The only catch here is that the company prioritizes clients with monthly budgets over $20,000 in ad spend. So it may not be the best bet for small companies.
5. Lyfe Marketing – The Best Facebook Ad Company for Small Companies
Small companies often don’t have the flexibility to splurge when it comes to advertising.
They have to operate within their budget limitations and maximize results – something that Lyfe Marketing can help achieve.
Located in Atlanta, GA, Lyfe Marketing is a boutique social media management company that offers social media advertising and management, PPC, SEO, and website design services.
It has less than 50 members, making it suitable for small and medium-sized businesses. In fact, the company has been explicitly clear about its primary goal of helping small businesses grow.
The company is well aware of how Facebook can be a driving force for enhancing marketing efforts. You can use its services to grow brand awareness, develop relationships, and promote website traffic.
Lyfe provides bespoke solutions to leverage cost-effective advertising methods and has an expert team to assure tangible results. Their work involves optimizing existing campaigns to decrease cost and increase conversion rates.
Additionally, every account is managed by an experienced social media manager to gain greater insight into your target audience.
If you prefer an intimate working relationship with your Facebook ad company, this could be an excellent fit.
Plus, you can rest easy when it comes to ad quality too. Lyfe knows the art of providing creative, impactful ads that can help your clientele grow.
With a 4.7- and 4.8-star rating on Clutch and Upcity, respectively, you can imagine Lyfe’s customer satisfaction proficiency. The company claims to have driven over 2,137,349 leads and has listed several case studies that breakdown every client’s journey to success.
We would highly recommend enlisting this agency’s services, joining the likes of Domino’s Pizza, Georgia State University, Hilton, and the Atlanta Hawks.
4 Characteristics That Make a Great Facebook Ad Company
While we’ve chosen our top five picks, you should still be aware of the factors that make a good Facebook ad company.
After all, it’s a sure-shot way to find your perfect match out of the thousands of Facebook ad agencies operating today.
Expertise in Create Objective-Specific Ads
Of course, you want results, and the only way you can ascertain this is through a company that has the skills.
Mentioning “objective-specific ad“ isn’t us trying to sound fancy too.
You see, every company has different business goals. Some want leads; some want to enhance their reach. Others may want to increase store visits or boost engagement.
Whatever be your objective, your chosen Facebook ad company should know how to help you achieve it.
The best way to ensure this? Looking for a diverse portfolio.
Working with different clients and industries helps companies bring greater value, creativity, and innovation to their future clients. Finding a company that has Facebook on its client list would make the deal even sweeter.
Talented Team of Experts
A Facebook ad agency should have an incredible team to back up its success claims.
If it doesn’t, you might want to start looking for other options. After all, how can a company deliver on its bazillion promises without the brain and muscle?
Ask yourself the following questions:
- How much experience does the team have when it comes to social media marketing?
- How well are they able to communicate with you and understand your needs?
These considerations can help determine whether the company has a team that knows how to drive results for your brand.
Real Life Testimonials
Vanity isn’t always bad.
In this case, for instance, you want a company that doesn’t mind tooting its horn.
Try partnering with a company that provides a positive experience and has a long list of client testimonials to prove it. You want this experience to be posted directly on the website.
Good testimonials often translate to a similar experience for future customers. Plus, clients are more than happy to give testimonials for a company that they loved working with. If you find a company that has a lot of testimonials, consider it a good sign.
Familiarity With the Latest Tech and Practices
Facebook ad companies must be familiar with the necessary equipment to get the job done.
They should have no learning curve for software/tech – be it Facebook ads manager, Facebook Pixel, power editor, or any other cutting-edge advertising technologies.
Without up-to-date knowledge on tools, your Facebook advertising campaign will lack a punch and hence, will take longer to get results.
While you’re at it, look for ad agencies that are intimately familiar with third-party data sources and creative testing tools in addition to ad software expertise.
What To Expect From a Great Facebook Ad Company
Let’s discuss expectations next. More particularly, what can you expect from your brand?
Introductory Session
As mentioned before, you can have various objectives for enlisting the services of a Facebook ad company.
However, there is no cookie-cutter approach, as every business case has different needs and limitations.
The team should begin with hearing your vision and then devise methods to achieve it. Just because an ad worked for one company gives no guarantee that it’ll work for you.
Always be vocal about what you want; it’s exactly what the agency wants to know.
In-depth Research and Best Practice Recommendations
Once they know what you want, they should use their experience and expertise to carry out in-depth research to formulate a draft campaign framework.
Everything has to be in sync here: you, your target audience, and your niche.
You can expect the Facebook ad company to hold meetings where they recommend the best practices for maximizing results.
Campaign Kickoff
If you and the ad agency seem to be a good fit for each other, you‘ll receive a contract.
This will contain a detailed list of terms and conditions, expectations, a business plan, and an estimated time frame of when you can expect results.
Next, you’ll have to introduce the team to your in-house staff and give them access to your website, blog, analytics login codes, and so on.
Once the onboarding is done, the Facebook ad company should start scoping your project, creating timelines and task lists, and chalk out an understanding of how they will manage the project.
Wrapping Up
Advertising isn’t easy.
Without knowledge and experience, you and your staff can get overwhelmed and maybe even incur losses.
It’s wiser to rope in an experienced and reputable Facebook ad company that can drive new business and save you money at the same time.
The five companies we’ve listed above tick all the right boxes. They have a stellar reputation for delivering results, creating thriving ad campaigns, and provide excellent customer service. Choose any one from them, and you’ll be able to boost traffic and convert visitors into leads and customers.
It’ll only get better with time once things pick up – you only need to find the right company for you.
The post The 5 Best Facebook Ad Companies of 2020 appeared first on Neil Patel.
Source: feedproxy.google.com
47 Facebook Ad Examples That You Can Swipe for Your Business
Launching a Facebook ad campaign is easy.
Launching a Facebook ad campaign that ROIs, however, is another story.
We’ve all been there… developing your offer, crafting your creative, writing your copy, setting up your targeting, choosing your budget, and hoping for the best.
It can be intimidating to put your hard-earned money into an ad without knowing if it will actually be worth it.
Luckily, you’re not alone.
According to Statista, over 6 million brands are currently advertising on Facebook, each trying to craft that perfect ad that speaks directly to their audience, in hopes of turning a stranger into a customer.
(RELATED: How to Build Traffic Campaigns that Convert Higher and Scale Faster)
Earlier this year I taught an Elite Workshop on launching a brand-building social media strategy in which I highlighted the importance of analyzing your competitors.
One of the exercises that we worked through was diving into the “Info & Ads” section on our competitors’ Facebook pages.
You know, the handy dandy tab on Facebook pages that allows you to see all of the active ads a brand has published on their account.
To my surprise, many of the entrepreneurs that attended weren’t even aware that this was a feature available to them.
Ever since Facebook rolled out the “Info & Ads” section, shortly after their first big data scandal with Cambridge Analytica, I’ve been using this feature as a way to analyze how big brands are crafting ads on the platform.
After all, they’re the ones who have the money to try and fail at scale, so why not use them as a guide to what types of creative, copy, and offers to seem to be working best.
47 Facebook Ad Examples That You Can Swipe for Your Business
Let’s take a look at how 47 of the biggest brands on Facebook are using the platform to attract new audiences and expand their customer base.
Facebook Ad Example #1 | Allbirds
What Makes This Ad Great: This video ad for Allbirds grabs your attention with an animated character on top of a static image.
They prove their value with a customer testimonial and ensure you’ll agree by offering a risk-free trial.
They never mention the word “comfort” and instead rely on the imagery and descriptions to allude to the fact that these shoes are, in fact, comfy!
Facebook Ad Example #2 | Best Buy
What Makes This Ad Great: The video ad for Best Buy relies on quick, stop-motion style cuts to grab your attention while showing off the unique capabilities of the product at the same time.
The best part is that the ad talks about what YOU can do with the product instead of just what the product can do.
Facebook Ad Example #3 | Brandless
What Makes This Ad Great: This video ad features quick cuts between products to capture your attention as you’re scrolling through the newsfeed.
In addition, the ad features a customer testimonial focused on the cost-benefit of these products and ends with the main feature of the company: offering 300+ everyday essentials for $3 each.
Facebook Ad Example #4 | Glossier
What Makes This Ad Great: Glossier uses a great example of social proof, featuring a Tweet as a customer testimonial in this eye-catching video ad.
The use of Twitter in Facebook’s Newsfeed is disruptive and piques interest in a unique way. Simple, yet super effective.
Facebook Ad Example #5 | Root Insurance
What Makes This Ad Great: Root uses color and interesting imagery to capture attention with this ad.
This strange-looking, brightly-colored car grabs the user’s attention, and the copy highlight’s the main benefit for the user in 3 different places.
Facebook Ad Example #6 | Dollar Shave Club
What Makes This Ad Great: The video ad starts off as a meme, and quickly moves into highlighting the features of the product in addition to customer testimonials.
The quick cuts of this video ad grab the user’s attention and the checklist within the copy makes it easy for the user to understand the benefits without having to read every word.
Facebook Ad Example #7 | Hulu
What Makes This Ad Great: Hulu is already so well known that they don’t even highlight any of the features of the product other than the price.
Using quick animations and color changes, this video ad grabs user attention and highlights what Hulu believes to be an undeniable offer to attract new subscribers.
They also add in the element of scarcity by highlighting that this offer is only available for a limited time.
Facebook Ad Example #8 | Purple Mattress
What Makes This Ad Great: This video ad shows an unrealistic and over-the-top scenario to show the main selling point of the product that users are able to understand within seconds.
Nobody is actually going to be building card towers in bed, but within 3 seconds it is clear that with this bed you won’t disrupt your partner, no matter what.
The copy makes no mention of the feature highlighted in the video and instead focuses on their risk-free trial period.
Facebook Ad Example #9 | Intercom
What Makes This Ad Great: This video ad highlights a customer testimonial that quickly slides into the frame as a way to quickly capture attention.
The copy paints the picture of what their ideal customer has already done, and wraps up by offering to be the tool to bring your efforts altogether.
Next, the copy highlights a feature of the platform that is reinforced by the image of the egg with a chat bubble.
Finally, the ad copy ends by highlighting their trial period and hinting that the trial is only available today.
(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)
Facebook Ad Example #10 | Fuego Box
What Makes This Ad Great: Instead of highlighting the product, this ad focuses on what the product can transform.
In this case, hot sauce is the product, but the delicious-looking burger is what draws the user in.
The ad copy has nothing to do with the product but instead highlights the quirky and fun nature of the brand.
Finally, the call to action (CTA) at the end explains exactly what the product is, and invites the user to the site to shop.
Facebook Ad Example #11 | The North Face
What Makes This Ad Great: This ad features a collage of images to create a compelling video that captures attention with quick cuts and inviting colors.
As you watch, you can see the different uses for the product as well as the different variations.
Another important feature of this ad is eye contact.
The people within the ad are looking directly at the user, ushering in a feeling of connection that is an invisible, but powerful force.
Facebook Ad Example #12 | Hootsuite
What Makes This Ad Great: EMOJI! This ad is perfect for the brand considering the popularity of emoji on social media.
The kicker is the fact that the emoji is insinuating that this offer is a secret, provoking feelings of exclusivity and an elevation of status for the user.
The copy then reveals the secret and confronts the user with a rhetorical question.
Facebook Ad Example #13 | Whole Foods Market
What Makes This Ad Great: This ad is a great example of using the carousel ad format in a unique and captivating way.
By making the photos feel like they are connected invites the user to engage with the ad by clicking the arrow to the right.
On top of that, Whole Foods is using the pumpkin trend during the fall season to capitalize on what people are interested in at the time that they are seeing the ad.
Facebook Ad Example#14 | Airbnb
What Makes This Ad Great: This video ad quickly asks a question and immediately offers you a tool to help you answer.
Extra money is very desirable for most people, and Airbnb makes sure to highlight that within the copy by showing the user their best-case earning potential with the platform.
Finally, this ad speaks directly to the users within a specific location, utilizing personalization to make the ad resonate more with the target audience.
Facebook Ad Example #15 | Lyft
What Makes This Ad Great: Everyone likes free money, and this ad showcases exactly how Lyft can give it to you.
This ad assumes the user already knows what the platform does, but uses the photo to provide some additional context.
Finally, the CTA leads users directly to the download button, with specific instructions of how to claim their free money.
Facebook Ad Example #16 | Yeti
What Makes This Ad Great: Quick cuts capture the user’s attention, while also highlighting the many ways the Yeti brand fits seamlessly into the active lifestyle of the target audience.
With no mention of features, the ad copy taps into the ethos of who the product is made for, allowing the user to feel elevated by the brand.
Facebook Ad Example #17 | BURST
What Makes This Ad Great: Notice how this ad does not come from the brand itself?
Instead, Burst partnered with an influencer to showcase the product and paid the influencer to publish the ad using the influencer’s ad account.
The video itself is extremely captivating as well by using 2 objects that are never used together to showcase the product’s effectiveness.
Finally, the ad rounds out with a coupon code and a nod to the fact that people are ‘raving’ about this product.
Facebook Ad Example #18 | Warby Parker
What Makes This Ad Great: Here we see another ad that features a quiz.
Notice, too, how the quiz is available through Facebook Messenger, making the process very easy for the user.
The ad starts by posing a question and offering a solution for the user if the answer is yes.
The photo then highlights the diversity in the product line while avoiding distracting the user’s attention away from anything but the glasses.
Facebook Ad Example #19 | Bonobos
What Makes This Ad Great: This ad hits directly on a pain point that the product solves.
Nobody likes laundry day, so this ad works to ensure that this product will make it less of a hassle.
The use of a quote also helps to put words in the user’s mouth, making it easier for them to see how this product will make their life better.
(RELATED: [DOWNLOAD] The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!)
Facebook Ad Example #20 | Harry’s
What Makes This Ad Great: This ad hooks you in with the photo, which insinuates that these razors will produce a soft, smooth, and comfortable shave.
The copy dives into the customer pain point of high-priced razors and explains exactly how this product can be the solution.
(RELATED: Customer Value Optimization: How to Build an Unstoppable Business)
Facebook Ad Example #21 | SEMrush
What Makes This Ad Great: This ad is targeted directly to users who already use the platform and dives into new features that have become available.
Instead of trying to acquire new customers, this ad focuses on the revenue expansion of their current members.
Facebook Ad Example #22 | Better Mortgage
What Makes This Ad Great: This simple video uses a dynamic customer testimonial that puts emphasis on the 5 stars.
Notice, too, how the testimonial highlights the pain point that the product solved.
In addition, the copy establishes credibility by mentioning the size of their current membership base, making the user more comfortable with the product.
Facebook Ad Example #23 | ZipRecruiter
What Makes This Ad Great: This ad gets right to the point and qualifies the user immediately by posing an extremely simple question.
ZipRecruiter knows that the hiring process can be complicated, so they highlight the fact that they are an all-in-one solution, with the added bonus that it’s free.
Facebook Ad Example #24 | quip
What Makes This Ad Great: At first glance, this ad doesn’t look like much.
But at a closer look at the photo, the ad showcases the fact that this product is better than others due to its smaller size.
The copy alludes to the fact that the product can be the guide for the customer, which is a super important quality for attracting and converting an audience.
Facebook Ad Example #25 | Infusionsoft
What Makes This Ad Great: This video ad uses the popular “meme” format to highlight the pain point that this product solves.
The video also features a relatable person who makes eye contact with the user and reinforces how this product will help them.
Facebook Ad Example #26 | StubHub
What Makes This Ad Great: This video ad is simple yet effective.
If you dive into StubHub’s other ads, you’ll notice that every game each week is the “game of the week” in their respective cities.
This ad taps into the elevation of status by “highlighting” this specific game, while also ensuring that the tickets bought on the platform will not be fake.
Facebook Ad Example #27 | Grubhub
What Makes This Ad Great: The goal of this ad is not to get users to download an app or sign up for a service, but instead join in on the conversation.
This is a great example of using a polarizing topic to drive curiosity that results in clicks back to a website.
Facebook Ad Example #28 | DoorDash
What Makes This Ad Great: Before any mention of the product, this ad features exactly what the people want… FOOD!
By showcasing what potential foods a user could buy, the ad focuses on the positive outcome that downloading the app can solve.
(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)
Facebook Ad Example #29 | UglyDrinks
What Makes This Ad Great: This is another video ad that hooks the user in with quick cuts and bright colors while highlighting what makes the product different from competitors.
In addition, the copy features a customer testimonial that highlights all of the features that make the product great.
Facebook Ad Example #30 | Bombas
What Makes This Ad Great: This video ad captures attention with quick cuts (a quality that keeps popping up in this list) and highlights the many designs and scenarios that the product makes sense for.
Within the copy, the user has presented a coupon and in the CTA the philanthropic nature of the brand is touched on.
Facebook Ad Example #31 | Snap Kitchen
What Makes This Ad Great: Again with the quick cuts and bright colors.
I’m beginning to think this is the most common and potentially most effective format…
This ad immediately focuses on the pain points that the product solves, provides a coupon, and highlights the lowest cost option to attract as many people as possible to the site.
Facebook Ad Example #32 | Chomps
What Makes This Ad Great: This ad does a lot to highlight the features of the product, but also makes sure to include a heavy-hitting customer testimonial to tie it all together.
Even the coupon code highlights the quality of the product.
Now that’s just plain smart.
Facebook Ad Example #33 | mahabis
What Makes This Ad Great: What’s this? You guessed it!
Another video ad with quick cuts to capture the user’s attention, a coupon code, and a customer testimonial.
The ad also uses the element of scarcity to encourage immediate action.
Facebook Ad Example #34 | Nespresso
What Makes This Ad Great: Now this is just genius. I don’t think I even need to describe what makes this ad so great.
Facebook Ad Example #35 | AllModern
What Makes This Ad Great: That’s a lot of words to read in an ad, but the graphical nature of the words makes this feel right at home on Facebook.
The ad highlights the complexities of life and how AllModern can help simplify.
Facebook Ad Example #36 | Wayfair
What Makes This Ad Great: (This is actually an IG Stories Ad, but it’s too cool not to include) This video ad uses a popular format, the boomerang, which users are familiar with seeing on social media platforms.
By blending in, this ad feels less like a promotion and more like content, while highlighting a unique product in Wayfair’s inventory.
Facebook Ad Example #37 | Salesforce
What Makes This Ad Great: Holidays are a stressful time for retailers and Salesforce knows that.
They also know that their product is not something that a user will choose to purchase directly from a Facebook ad.
So, they utilize content that helps their target audience to get through the hardest quarter of the year.
Facebook Ad Example #38 | Shutterfly
What Makes This Ad Great: Did somebody say “lead magnet?”
This ad offers up something free to entice users onto the website.
Shutterfly is the ultimate lead magnet machine and they don’t shy away from that fact with the majority of their Facebook ads.
Facebook Ad Example #39 | Ollie
What Makes This Ad Great: Quick cuts, loud colors, cute puppies, and a coupon make this video ad unstoppable.
Pair that with an emoji checklist of product features and the dogs will be howlin’ at the moon.
Okay, I’m sorry. That was too cheesy.
Facebook Ad Example #40 | Ladder
What Makes This Ad Great: This is another ad that does a great job at tackling a customer pain point right from the start.
The ad is very relatable and it does an excellent job of scheduling the time to sign up for life insurance without interrupting the customer’s day.
Facebook Ad Example #41 | Social Media Examiner
What Makes This Ad Great: This ad is a great example of turning a single photo into a video.
It does a great job of capturing attention with a variety of moving elements and follows that up with a massive discount to entice the user to visit the site and attend the conference.
Notice, too, that the ad uses the element of scarcity to nudge the user to act fast.
(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)
Facebook Ad Example #42 | Slack
What Makes This Ad Great: K.I.S.S. I’m not talking about the band, but instead the acronym for “keep it simple, stupid.”
This ad captures attention with eye contact and bright colors and uses one line of copy that hits on a customer’s pain point.
Facebook Ad Example #43 | Spotify
What Makes This Ad Great: This ad is really smart. Instead of paying for everyone to see this ad, they are relying on those that do see it to spread it further.
Brands can’t tag specific users in ads, so why not have the users do it for them.
This ad is a fun way to keep costs low, but reach a lot of people.
Facebook Ad Example #44 | Upright
What Makes This Ad Great: At first glance, this ad almost looks like a normal user’s Facebook post, helping to capture attention by getting the user to ask, “wait, who is that?”
In addition, the video highlights what the product does, the bottom photo shows where to use it, and the photo on the right shows what the product looks like.
This ad accomplishes a lot in a small amount of space.
Facebook Ad Example #45 | Daily Harvest
What Makes This Ad Great: As Ezra Firestone mentions on The DigitalMarketer Podcast, customers today are interested in the story behind a product more than ever.
This ad does exactly this. Instead of focusing the copy on the features of the product, they focus on the story behind it.
Not only that, this ad features a testimonial from a reputable source, building trust amongst the target audience.
Facebook Ad Example #46 | Myro
What Makes This Ad Great: This is another example of an ad that uses a reputable source’s testimonial in the copy.
The photo includes eye contact, a glance at the product, and a simple tagline to help paint the picture of how this product will make the customer feel.
Facebook Ad Example #47 | DigitalMarketer
What Makes This Ad Great: Last, but not least comes, an ad from us here at DigitalMarketer.
The quick cut between the front of the template and what’s inside is what’s used to capture a user’s attention.
The copy then goes on to accomplish a few things.
First, a pain point is addressed and solved.
Next, the copy works to overcome objections.
Finally, the copy puts the user in a relatable scenario, enticing them to continue reading and eventually download the free resource.
(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)
The post 47 Facebook Ad Examples That You Can Swipe for Your Business appeared first on DigitalMarketer.
Source: digitalmarketer.com
256: How One Blogger Landed a Book Deal That Launched Her Career
We’re kicking off our Blogging Breakthroughs series, where a variety of bloggers share their stories of breakthroughs they’ve experienced over the years with their blogs. We received submissions from numerous bloggers. And today I want to introduce you to Andrea Vahl.
How a Book Deal Launched the Career of a Blogger
When Andrea started getting into social media, she realized nobody was teaching it in an entertaining way.
So she invented a character: ‘Grandma Mary: Social Media Edutainer’.
She’d even show up at events as Grandma Mary – a great way to stand out!
Andrea is also the co-author of Facebook Marketing All-in-One for Dummies and a public speaker.
She was a presenter at last year’s Success Incubator event.
In her blogging breakthrough story, she describes how she started her blog in 2009 and how she got her book deal.
She also shares some good blogging tips:
- Start experimenting with monetization early on
- Be open to where your blog may take you, and stay open to possibilities/opportunities
- Show up consistently and participate
- Network: Be well connected and relational, even if you have to wear a costume
Her first eBooks may not have sold many copies, but they got the attention of a publisher.
So she created more eBooks that were profitable and created opportunities for her to speak, consult and teach.
Much of what Andrea does today started as a simple blog.
She pushed herself out of her comfort zone to do some great things.
Links and Resources for PB 256: How One Blogger Landed a Book Deal That Launched Her Career:
- Andrea Vahl
- Andrea Vahl’s Facebook Marketing All-in-One for Dummies book
- Andrea Vahl as Grandma Mary
- Success Incubator
Further Listening:
- Why You Should Create a Product to Sell on Your Blog (and Tips on How to Do It)
- How to Create a Library of Products to Sell on Your Blog
- Blogging Breakthroughs – Your Invitation to be on the ProBlogger Podcast
Courses:
Starting a Blog
ProBlogger Pro – 31 Days to Build a Better Blog
Join our Facebook group
- Full Transcript
- Expand to view full transcript
- Compress to smaller transcript view
Full Transcript
Darren:
Welcome to episode 256 of the ProBlogger Podcast, a kind of podcast.
My name is Darren Rowse and I’m the blogger behind problogger.com.
A blog, podcast, event, job board, and a series of eBooks, and courses are all designed to help you as a blogger to start an amazing blog.
Now, it’s going to help people, that’s going to give you an opportunity to make the world a better place in some way, and also that will hopefully build some profit for you as well, and give you an extra income stream.
You can learn more about ProBlogger and check out our courses and eBooks over at problogger.com.
Now, today we’re kicking off our blogging breakthroughs series where you’ll be hearing over the coming weeks from a variety of bloggers who are going to tell you their stories of breakthroughs that they’ve had over the years.
I put the call out a couple of episodes ago for this series, and we were inundated with amazing stories.
We can’t use them all, but we are going to use quite a few of them over the coming weeks.
We’re still working through those applications, to be honest, there are so many of them, but today I want to introduce you to the first of them, a friend of mine called Andrea Vahl.
I actually asked Andrea to submit her story while we went through all the other submissions.
Now, Andrea is someone I met many years ago now at a blogging conference, I think it was in Las Vegas of all places, but at the time of meeting her.
In fact, she wasn’t actually Andrea Vahl, she was Grandma Mary, which is a strange one, and I was a little bit freaked out when I first met her because she was obviously someone dressed up in costume.
Andrea is someone who had been doing improvisational comedy before she started getting into blogging.
As she started getting into social media, she realized that no one was teaching social media in an entertaining way.
She invented this character Grandma Mary to teach how to do social media via video.
There’s actually a photo in the show notes of her and me from one of those early conferences, so you could see what she looked like.
She would also show up at events as Grandma Mary, which was a great way to stand out.
I remember walking through these conference halls with thousands of people in them, and everyone would be of course looking at who this person was and she was a kind of a bit of an outrageous, funny kind of character and got a lot of attention, a really great way to stand out.
Anyway, Andrea has not only built Grandma Mary’s profile, but she also today is well known for herself.
She’s the co-author of A Dummies Book with Amy Porterfield and Phyllis Khare.
Facebook Marketing All-in-One for Dummies, I’ll link to it in today’s show notes, and she also does a lot of speaking.
In fact, last year she spoke at the Success Incubator event that I ran with some friends.
In today’s blogging breakthrough story, she could really tell a lot of stories, but today, she’s going to tell you the story of starting her blog back in 2009, so she has been doing it for a while now, and also how she got that book deal which is a great story.
She also shares some really good tips that I want to talk more about at the end of her story.
This story goes for about seven minutes, so in seven minutes’ time, I’ll come back on and I want to kind of just expand upon a few of the things that she said and give you a little bit of further listening if it piques your interest.
Today’s show notes including links to Andrea’s site at andreavahl.com, the show notes are at problogger.com/podcast/256.
Okay, here’s Andrea.
Andrea:
Hi, this is Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies and wig-wearing comedian.
I just want to thank Darren for having me on the ProBlogger Podcast, and I want to tell my blogging breakthrough story.
It really is about how I got the book deal to write Facebook Marketing All-in-One for Dummies through blogging and through my social media connections.
What happened is I started my blog as Grandma Mary, a social media edutainer because I saw that there weren’t a lot of really fun entertaining blogs out there, and I started it more as a video blog.
I used YouTube videos and also was blogging, adding some content with the YouTube videos, and I started blogging in about 2009.
I started a video blog mostly because I didn’t like writing that much.
It was a perfect combination for me to use my humor, and to create content quickly with a video blog, and I was initially putting out a lot of content, I was blogging maybe three times a week, it wasn’t super consistent as far as how many times I was blogging, but I knew I had to get a lot of content out there.
I also knew that I wanted to have some products.
I launched a product, and I launched some eBooks way before I was ready to do that.
I kind of forced myself to get those out there, and I launched my first product and eBook in the fall.
I started blogging in the summer and right away started just launching because I knew that I would just get better at doing that.
I was also at the same time making connections on social media, and showing up and doing regular things by commenting on people’s tutorials, commenting when people had maybe a live show going on, there were some live shows out there that were happening, and I was making those social media connections.
One of the people I got connected to was Phyllis Khare, and she was also watching one of the live shows with me and we started kind of chatting and connecting through that, and because my blog is a little unusual, a little different, it kind of grew in the fans that I had and grew the followers.
Therefore, it was really exciting and fun, and what happened was, a year after I had started my blog, it was totally unexpected and out of the blue, I was just starting to monetize it a little bit because my first few products and eBooks were not huge sales, but I knew that would change.
It’s hard to stay in the course sometimes though, and what happened was a year after I started blogging,
I got a call from Phyllis Khare, and she had a connection with Wiley who is the publisher of the Dummies series books, and they had seen my authority out there, seeing the fact that I created a lot of content.
I also saw the fact that I had written some eBooks, and the combination of all of those things helped me get the book deal to write coauthor for Facebook Marketing All-in-One for Dummies along with Amy Porterfield and Phyllis Khare. It was just a total shock to me that that would happen.
That wasn’t something I had on my radar was to write a book.
I actually didn’t really like writing that much because I started a video blog, so you really never know where those connections are going to lead, and what might happen out there in the world.
I kind of had the intention of starting my business as more of a part-time thing.
I had two young kids at home, and all I wanted to do was just earn some money on the side, I’ve been laid off from my job, but I wanted to stay home with my kids.
I thought, if I could just earn a little bit of money on the side, that would really help our family and it would just make things a little more comfortable for us, plus it kept me sane which was a huge benefit to all of that.
I ended up writing the book and I actually went on to write three editions of the book, and that experience has made me a much better writer.
Now, I do enjoy writing a lot because I think that experience of writing the Dummies book while it was sometimes challenging because they have such strict requirements over how you write.
it’s also helped me be a better blogger, it’s helped me be a better writer, and what it did for me is really transform my business into something that was part-time into something that is full-time.
Now, I get to travel all over the world, I’m speaking in places, I just was speaking in Aruba, I’m heading to Malaysia next week to go speak.
I’m going to be speaking in the Czech Republic, and then a lot of places in the US, and I really never thought all this was possible from a blog.
I also have much more successful products that’s one of the big ways I monetize my blog is through the products, the speaking is great as well.
But I focus a little bit more on the products since some of the other things I do like consulting as well, but the products are what really drives my business.
Now, the amazing thing is just not long ago my husband got laid off from his job, and really he doesn’t necessarily need to go find a new job, and that’s kind of an amazing thing is that we can flip things around now.
My business can be what carries our family, and he can kind of find what he might want to do either online, or virtual, or something that might be a better fit for him, too.
I am such a big believer in blogging, I think some of my key lessons are really to continue to show up consistently, and participate and make those connections because you really don’t know where those social media connections are going to lead
Then be open to where that journey might take you, and also don’t be afraid to monetize early, that was something that was really helpful in my journey because it takes a long time to get to a really profitable product.
It really took me about six years before things really started kicking off, maybe it was really more like five, but it really takes a while before you can see huge benefits.
It depends on how you work, but that was my experience and I know that I was doing a lot more things with my children as well.
That’s why I think blogging is an amazing business to be in.
Thanks, everyone, you can find me over at www.andreavahl.com.
Thanks so much.
Darren:
Thanks very much to Andrea for sharing her story.
I appreciate you taking the time to do that with us today.
I’ve shared links to Andrea’s site and her books in today’s show notes, you’ll also see a couple of photos of her and myself including one of Grandma Mary from, I think, was a Copyblogger conference that we were at that one.
A few things that really stood out to me in Andrea’s story, I really love the way that she articulated the tip of being open to where your blog might take you.
When Andrea started her blog, she thought she was going to have one thing, a part-time business, she didn’t know what would come from it, she wasn’t aiming for a book deal, but she did start to experiment with monetization with those early eBooks.
As so often happens in these little experiments we do in the early days, things turn out different from what we expect.
She wasn’t to know that that early eBook was going to get her on the radar of a publisher.
I’m sure the eBook itself didn’t sell a lot of copies, but the book that followed then led to more opportunities.
It gave opportunities to speak. It gave her more confidence to write more eBooks which were profitable.
It built her audience.
It opened up opportunities to network with other people.
Today, she now has courses that she does as well as eBooks, she does consult, too.
She wasn’t to know that just starting the blog would lead to all of these other things.
She didn’t start with that plan in mind. She was just open to those possibilities and really, that is a story that I can relate to as well.
I remember my first book deal, and my book deal for the ProBlogger book came about because I had previously started writing an eBook.
When a publisher did approach me, I was able to show them the thing I was already working on, and I probably would have rejected a book deal to be honest if I hadn’t already started writing that eBook.
You never quite know where things are going to open up, and while still, I think it’s good, and it’s fine to start with a plan of where you might end up to kind of dream of some of those ideas, stay open to the opportunities, you might have some unexpected changes or pivots, I guess in direction.
What she started as a simple blog today really is so much more, and I guess the other tip that she gave there is that she showed up consistently, and that’s certainly another big part of Andrea, she’s not someone who just started a blog and then it all fell into place after that.
She’s someone who has shown up consistently and I really admire the way that she shows up to live events.
She puts herself out there as Grandma Mary, and she steps out of her comfort zone in those ways.
She’s also shown up consistently online as well.
She mentioned in her story the idea of networking, and I’m really glad she did this because it’s one of the things I’ve noticed about her from day one.
She’s always been very well connected, very relational. She’s put herself out there.
You might think someone that’s showing up as a Grandma to an event is a crazy out there kind of person, but if you meet Andrea in real life, while she has done some of those crazy things, she’s actually a very gentle person.
I would almost say she’s a little bit shy.
She’s obviously got some confidence, but she’s not what you might think she is. she’s pushed herself I suspect out of her comfort zone and as a result, some great things have happened, the last piece of advice that she gave I think was really interesting, to monetize early.
I know some people who teach blogging say, you shouldn’t monetize until you’ve got an audience.
I understand what they’re saying there, but I’ve been teaching for a while, that monetizing early is a good thing.
It might not make you a lot of money, but as Andrea said, it can lead to opportunities, but more importantly, it leads to learning.
No matter what way that you monetize early, whether it be with some AdSense Ads you’re going to then learn about ad positions, you’re going to learn about code and that type of thing, you’re going to learn about how to insert things into the template of your blog.
If you monetize with affiliate marketing, you’ll learn how to do a bit of marketing.
If you’re going to learn by creating a product, an eBook, you’re going to learn so much as well.
I particularly think having a product of your own, creating a product of your own is a very important thing.
What I would say is you don’t need to create a big product.
In fact, I don’t think you should create a big product until you’ve tested it with some little things first, and so an eBook is a great way to do that type of thing or some affiliate marketing of someone else’s product will teach you a lot as well.
Now, I have done a couple of previous episodes on creating products, so if you do want to dig into those, I encourage you to head over to episode 67, which is an episode where I explore why you should create a product, and I’ll give you some tips on creating your first products.
That was episode 67, and then a recent, episode 242 is on how to create a product library.
This is more building upon those first products as well.
That would be a couple that you might want to check out if you did want to begin to monetize.
That wraps up today’s show.
I will put the links to those previous episodes on Andrea’s site on the show notes.
The show notes are at problogger.com/podcast/256. I’ll also link to Andrea’s site, it’s andreavahl.com and I’ll also link to our Success Incubator event, which is happening again this year in Orlando, Florida in late September.
Andrea was one of our great speakers last year.
We’ve begun to announce speakers for this year’s event as well.
There’s also this year a lot of masterminding going on at the event.
If you are wanting a bit of good input, but more importantly, if you want a mastermind type experience where you get to throw ideas around from your blog, check out Success Incubator, and I’ll link to that in today’s show notes, too.
Thanks, everyone for listening.
I’ll be back next week with another blogging breakthrough story and if you do have a blogging breakthrough story, dig back a couple of episodes, and you’ll learn how you can submit your story, too.
We may not be able to use it straight away, but this is something that we do think we will continue to run from time to time, so you’re more than welcome to at least submit something there via the form that we have in that previous show episode, I think it was episode 254.
Thanks, everyone, chat next week.
How did you go with today’s episode?
Enjoy this podcast?
Sign up for our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts.
The post 256: How One Blogger Landed a Book Deal That Launched Her Career appeared first on ProBlogger.
Related Stories247: How to Create a Blog on a Topic You’re Not an Expert In237: How Collaborations Can Accelerate Your Blog’s Growth234: How to Relaunch Your Blog After It Becomes Dormant
Source: feeds.feedblitz.com
Facebook Group Hacks with Pat Flynn
The post Facebook Group Hacks with Pat Flynn appeared first on ProBlogger.
Our team has just finished watching this video of Pat Flynn’s from earlier this year. It’s all about using Facebook groups, and he shares 27 different tips and hacks for Facebook marketing within your groups.
We think it will give you a lot of great ideas for your own Facebook group. It even prompted us to reflect on how we use Facebook groups at ProBlogger.
Pat’s Facebook business group tips are for how to:
- Grow your group
- Increase engagement
- Make money from it
Check out all of his 27 tips and hacks here:
For the first six tips (‘Growing your group’), I’ve outlined what it looks like for us at ProBlogger.
Growing your group:
1. Make joining part of a step-by-step process (0:51)
Unlike Pat, we don’t send first-time visitors to the Facebook Group from our Start Here page.
Instead, we use it to help new users navigate our site, and prompt them to sign up to ProBlogger PLUS.
2. Put a call to action to join in your email signature (1:23)
This is such a simple thing to do. But only a few of our team members use signatures, and none of us have a link to the group in it.
Laney is one team member who doesn’t use them, and this has prompted her to set hers up.
3. Create a handy short link for your Facebook group (1:44)
On ProBlogger, our short link for the ProBlogger Community Facebook group is problogger.com/group instead of https://www.facebook.com/groups/probloggercom/.
4. Mention that short link organically in your content (2:05)
Having a short link makes it easy for Darren to mention the group in the podcast, and for people to remember it.
5. Link multiple Facebook groups together (2:23)
We hadn’t done this before now, and it took all of 30 seconds to link our new 31 Days to Build a Better Blog Course group to our main group with a note of how to sign up for the course.
We may get an influx of people requesting to join, but you need a password to be accepted into the group (which you get when you sign up for the course).
6. Feature community members outside the group (2:51)
We’ve previously featured community members on the podcast (check out our Start a Blog series) and the blog (Caz McCulloch, Amelia Lee, Laura Trotta, and Sharon Gourlay).
And right now we’re in the process of inviting our community to be on the ProBlogger podcast in a series about “blogging breakthroughs”. (You can submit your breakthrough story here.)
I encourage you to go through the rest of Pat’s 27 tips and hacks to improve your own group.
Here are some more tips from the way we use groups, as well as a reiteration of points Pat made.
How ProBlogger Uses Facebook Groups
Rules and Engagement
In our ProBlogger Community Closed Facebook Group (which has more than 10,000 members):
- We ask a few questions of aspiring group members applying to join:
- What is your blog’s URL? How long have you been blogging?
- Why do you want to join the Problogger Community group?
- Do you agree to abide by our group rules outlined in our description?
- We use hashtags to direct discussion so it’s as constructive and positive as possible for members, and to make threads easier to find
- We post our group guidelines on our About Page and expect members to read and abide by them so everyone can come away feeling a step closer to building a successful blog
- ProBlogger Darren Rowse usually does a Facebook Live video tutorial in the group once a week (Tuesday 10:30 am AEST, Wednesday 5:30 pm PT, Wednesday 6:30 pm MT)
Groups for Support and Feedback
We used a Facebook group to launch our Ultimate Guide to Start a Blog course in January this year for more than 1,000 enrolled students to provide us with feedback on the course.
We also have a Facebook group for a Mastermind group for people to connect before and after a live event to share ideas and expertise.
Social Learning Groups
Right now we’re most excited by our 31 Days to Build a Better Blog course Facebook group, which uses new ‘Social Learning Group’ functionality.
Facebook’s Social Learning Group type has only been released in the past couple of months.
We decided to try it after one of our ProBlogger Community members Melanie Surplice of Surplice of Spirit originally mentioned it in a group discussion. (How handy are groups?!)
Finally,
Apparently, Facebook first trialed a feature called ‘units” last year without announcing or publicizing it. Units are incorporated into this social learning group, which is just like a regular group except:
- Admins can organize posts into units, and change the order they appear in
- Group members can click ‘I’m done’ to let the admin know they’ve interacted with the unit
- Admins can view group insights and see details on unit and post-completion.
We’ve set up units to match each day of our 31 Days to Build a Better Blog course. For each unit we have:
- an image that relates to the day/topic of the course
- a call to action for students to share their results or comment on the learning outcome of that day
That way, students can easily find the discussion for the particular day or topic of the course they’re up to and interact with their fellow students and the ProBlogger team.
Although our courseware has forum functionality, we’ve switched it off in favor of using Facebook. Our students prefer the more open, social nature of interaction on Facebook.
They also get Facebook notifications, which provide another touchpoint to check back into the course and keep progressing.
Do you have a Facebook group for your blog? Which tips do you think you can use straight away?
The post- Facebook Group Hacks with Pat Flynn appeared first on ProBlogger.
Source: feeds.feedblitz.com