Ecommerce Website SEO: Use 3D Images & Google AR (Augmented Reality) to Increase Sales

Google is taking the user experience to a whole new level by incorporating augmented reality (AR) into its search results making ecommerce website SEO a must. Google AR will offer a more immersive and interactive way to discover and interact with the search results.

One of the ways Google is using AR is through the Google Lens feature, which enables users to point their camera at an object or place, and get information about it. For instance, if you point your camera at a historical building, Google Lens will give you information about it, including its history, location, and reviews.

Another way Google is utilizing AR in search is through its integration of AR in Google Search. This allows users to visualize how products would look in real life, such as furniture, providing them a better idea of how it will fit in their own space. This can help users make more informed purchasing decisions and get a better understanding of the product before buying it.

What is Google Lens

Google Lens is a feature provided by Google that uses image recognition technology to identify and provide information about objects, landmarks, and text in a photo or live camera feed. It is available through the Google Photos app and Google Assistant on Android and iOS devices, and also in the Google search app for iOS.

Users can point their camera at an object or text and Google Lens will analyze the image and provide relevant information, such as the name of a landmark, the ingredients in a dish, or the price of a product. It can also be used to translate text, scan barcodes and QR codes, and even solve math equations.

Google Lens can be useful in various scenarios, such as when you need to know the name of a plant, when you need to translate a menu in a restaurant or when you need to find more information about a product you are looking to buy. It’s designed to be a quick and easy way to get information about the world around you.

3D Images & Google’s AR Feature on SERP

Using 3D images on a website and Google AR feature on SERP (Search Engine Results Page) can help grow your ecommerce website SEO and business in several ways:

Increased customer engagement:

3D images allow customers to visualize and interact with products in a more engaging and immersive way, which can increase customer engagement and ultimately drive more sales. Additionally, Google AR feature allows customers to preview products in their own environment, which can help them make more informed purchasing decisions.

Improved visibility and traffic:

By using 3D images on your website and Google AR feature, you can improve your visibility and increase traffic to your website. When customers search for products on Google, they will be able to see your 3D images in the SERP, which can make your products stand out and increase the chances of customers clicking through to your website which ultimately will improve your ecommerce website SEO.

Increased conversions:

By providing customers with an engaging and immersive shopping experience, you can increase conversions and boost your ecommerce business. Not only that, by using 3D images on your website and Google AR feature can make your products more appealing to customers, which can lead to more sales and increased revenue.

Better Ecommerce SEO:

Using 3D images and Google’s AR feature can also help you improve your ecommerce website SEO by using structured data and other techniques. When you use structured data to describe your 3D images and products, it makes it easier for search engines to understand the content of your images, which can help you rank higher in search results.

Better customer experience:

Using 3D images and Google AR feature can make the customer experience more enjoyable and interactive. Your customers can have a better understanding of the products they are looking at, which can reduce the chances of returning a product and increase customer satisfaction.

 

In a nutshell, by using 3D images on your website and Google AR feature on SERP, you can provide customers with an engaging and immersive shopping experience, increase conversions, improve visibility and traffic to your website, boost your ecommerce website SEO and business, and provide a better customer experience.

How To Rank Your Products Images In Google’s AR Feature:

There are several strategies that can be effective for ranking products images in Google’s AR feature:

Use high-quality images:

Google prioritizes images that are clear and visually appealing. Make sure the images of your products are high-resolution and accurately depict the product. This should be an integral part of your ecommerce website SEO priorities.

Use structured data:

Google uses structured data to understand the content of an image. By adding structured data to your images, you can provide Google with more information about your products, which can help them rank higher in the AR feature.

Optimize file names and alt tags:

The file names and alt tags of your images should accurately describe the image and include relevant keywords.

Include in your website AR ready:

Google AR feature relies on the web page to understand if that image is AR ready. Having a AR ready website will help you improve your ecommerce SEO which get your site to rank higher in the search.

Optimize for mobile:

Google AR feature is primarily used on mobile devices, so it’s important to optimize your images for mobile to ensure they load quickly and display correctly.

Why should you care about AR? Well, let’s face it. It is important for ecommerce because it allows customers to visualize and interact with products in a more engaging and immersive way, which can increase customer engagement and ultimately drive more sales. Additionally, ecommerce website SEO can help your store to rank higher in the Google AR feature which can also increase your brand’s visibility and lead to more traffic to your website.

How to Make Your Store Ready for AR

To make a website AR ready, you’ll need to take several steps:

Use web technologies that support AR: There are several web technologies that can be used to create AR experiences, such as WebXR, AR.js, and A-Frame. These technologies allow you to create 3D models and animations that can be displayed in a web browser using AR.

Add AR assets to your website: You’ll need to create or obtain 3D models and animations of your products that can be displayed using AR. These assets should be optimized for web and mobile devices, and should be in a format that is compatible with the web technologies you’re using.

Use structured data: To enable the AR feature, you’ll need to add structured data to your website that describes the AR assets and the corresponding products. You can use schema.org vocabulary for this.

Test and optimize: Test your AR experiences on different devices and browsers to ensure they work correctly and provide a good user experience. Optimize your website for performance and accessibility to ensure that the AR experiences load quickly and are accessible to all users.

Use AR browser support: Make sure your website is optimized for AR browsers like 8th Wall, ARKit, ARCore, and WebXR. This will help you to provide a better AR experience to your customers.

Use AR on your product pages: Try to implement AR on your product pages, this way customers can see how the product looks in their own environment before purchasing.

Use AR on your product categories: Use AR on your product categories, this way customers can see how the product looks in their own environment before purchasing and also they can compare with other products.

By following these steps, you can create an AR ready website that provides customers with an engaging and immersive way to interact with your products, ultimately driving more sales and boosting your e-commerce business.

3 AR Tools to Implement AR on Product Pages

8th Wall: 8th Wall is an AR development platform that allows you to create AR experiences for web and mobile devices using web technologies such as A-Frame and AR.js. It has a simple drag-and-drop interface that makes it easy to create AR experiences without coding. It also supports a wide range of devices and browsers.

ARKit & ARCore: ARKit & ARCore are Apple and Google’s native AR development frameworks for iOS and Android respectively, that allow developers to create AR experiences for mobile devices. They can be integrated with Unity and Unreal Engine, making it easy to create high-quality, interactive AR experiences.

Vuforia: Vuforia is an AR development platform that allows you to create AR experiences for mobile devices, using Unity, and it also supports web AR. It includes features such as image and object recognition, and it also supports a wide range of devices and browsers. Additionally, it has a visual editor that makes it easy to create AR experiences without coding.

These are some of the popular tools that can be used to implement AR on product pages, they allow you to create engaging and interactive experiences that can help customers visualize and interact with your products in a more immersive way. It is important to note that depending on the complexity of the project and the resources available, you might need to consider hiring a developer or a specialized agency to implement AR on your product pages.

 

 

 

About the Author Amel

I'm a Digital Marketing Strategist passionate about SEO and Digital Analytics. I also teach Digital Marketing and offer customized private coaching to entrepreneurs and in-house marketers to help them take their revenue or skills to the next level. Follow me on Twitter where I offer advice and share high quality content on marketing, tech and productivity.

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