Tag Archives for " Facebook ads "

Facebook Lead Ads: What They Are and How to Use Them

It has 2.89 billion monthly active users, a global presence, and a massive influence on consumer buying decisions.

What am I talking about? Facebook, of course!

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target.

However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

One of those tools is Facebook lead ads.

 

What Are Facebook Lead Ads?

Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services.

Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information.

When a prospect completes an “Instant Form”, they get added to the company’s email list where they receive updates and offers (if you have an active mailing list).

Alternatively, you can customize Facebook Instant Forms—making it easier to target your audience (and filter out non-relevant customers).

With Facebook lead ads, you can choose from several campaign types, including:

• demos
• downloads, like PDFs
• discounts
• event advertising

Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

 

How Facebook Lead Ads Work

Facebook lead ads work in much the same way as other advertising. You can create your adverts by going to Facebook’s Ads Manager.

Once there, you establish your budget while adding your descriptions, images/videos, and other design elements for a successful ad. You can also customize your ad by using specified interests or demographics to target your ideal audience.

Ads then get shown in users’ feeds, where they can respond to your offer, helping your ability to generate more leads.

From a user’s perspective, Facebook Lead Ads don’t look different from other link ads. Once clicked, they take the Facebook user to a form rather than a website, like in the example below.

When creating the Facebook lead ad form, you get to decide what information you’d like to ask for. Aside from the pre-filled data, you can also select from a list of custom questions types such as:

• multiple choice
• short answer
• store locator
• conditional
• appointment request

 

Benefits of Facebook Lead Ads

The most obvious benefit of Facebook lead ads is that they give prospects an easy way to provide their information—especially if you choose the pre-fill option—allowing you to collect leads in a more efficient and straightforward way.

As for marketer and small business owner benefits, you can customize questions for your forms, have a better chance at increasing conversions, and access a mix of new lead generation campaigns.

Some other significant benefits of Facebook lead ads are:

• targeted audience segmentation
• easy data collection
• mobile responsiveness
• a better understanding of your customers

As you can see, you’ve got plenty of reasons to explore these ads and get to know how they may work for you in your business.

 

Why Should Marketers and Small Businesses Use Facebook Lead Ads?

The reality is marketers and small business owners are busy and can’t be everywhere at once, even if you might want to be.

That means you need to focus your marketing efforts on maximizing success.

That’s why it makes sense to use tools like form-driven ads to capture leads efficiently and dynamically (without too much effort and time commitment on your part).

You can use Facebook lead ads in any number of ways, including:

• finding prospects for your products/services
• gathering subscriber details for newsletters
• gaining insights into consumers behaviors
• encouraging people to sign up for courses and events

 

Facebook Lead Ads Best Practices

There are plenty of ways to make the most of your Facebook lead ads. Let’s start with the basics.

A few best practices include:

• ensure your ads are in line with your business goals
• make sure your ad messaging is consistent with your brand
• create a clear and effective call to action (CTA)
• use CTAs that speak to your specific audience
• keep the ads simple
• spell out the benefits

Facebook has a heap of helpful suggestions too. These include:

• Decide on the right budget and use ad scheduling.
• Create lookalike audiences to help find your ideal customers.
• Reach previous prospects with the Engagement Custom Audience feature.
• Run ads on both Facebook and Instagram.
• Add an engaging image/video.

Just a quick note: it’s definitely worth reading up on Facebook-published articles for a wealth of tips on increasing conversions from Instant Forms.

Before moving on, here are a few more things to consider:

• Find the right leads: By pairing Facebook lead ads with the platform’s audience selection and optimization tools, you can reach the right audience at the right time every time.
• Ask the right questions: Only you know what information you’re looking for from your audience. Ask the most important questions up top to ensure that you get the information you’re angling for.
• Integrate your CRM: Rather than losing your leads, you can integrate Facebook lead ads directly with your CRM, allowing your system to immediately reach out to interested parties.

Now you know what makes a great ad, let us look at some examples.

 

Examples of Great Facebook Lead Ads

Many brands in different niches are using Facebook lead ads to their advantage and, as you can see from the following examples, there’s a ton you can learn from them.

Let’s start with the Wealth Factory.

The Wealth Factory

Let’s face it. If someone is going to click on a link, they want to know what’s in it for them. When the benefits are clear, and they can see what they gain from clicking through, they are more likely to take that extra step.

That’s what The Wealth Factory does so well with its Facebook lead ads. The free PDF details the IRS’s tax benefits and lists 32 jobs that your child can do to help you in your business.

As you can see from the ad, the benefits include a sizable tax-free income for your child and a tax deduction for you as a business owner.

To find out more, Facebook users complete the super-short form and click send. It doesn’t get much easier than that.

This is an approach you can adapt for your campaigns.

Make the benefits clear and bullet point them, so people see at a glance what they’re set to gain, and you can encourage Facebook users to click through with a clear CTA.

 

Boux Avenue

Another proven technique guaranteed to inspire consumers to spring into action is offering a discount. After all, who doesn’t love a bargain?

That’s what Boux Avenue does with its Facebook lead ads form. Like the Wealth Factory, it’s very clear about the benefits of signing up (a 20 percent discount and a regular newsletter).

To make the decision even easier, Boux Avenue makes signing up a snap with pre-filled information and a CTA button.

Offering a discount is something most businesses can do, and by simplifying form completion, you’re increasing the chances of prospects clicking. Bear that in mind with your ads, and add a time limitation to discounts to create urgency.

 

How to Set Up Facebook Lead Ads

Creating Facebook lead ads involves some basic preparation.

First, Facebook advises businesses to familiarize themselves with the terms of service and its advertising policies. If you want to list some questions on your form, Facebook suggests you ask your legal team to look them over first.

Then there’s just one more bit of prep: you need the link for your privacy policy as it will appear on the form.

With all that done, you’re ready to start creating your first ad. It’s simple to do. Just follow these steps:

Creating a Successful Facebook Lead Ad

1. Log into your Facebook business account and click on “Publishing Tools.”
2. Go to the “Forms Library” on the left-hand side of the page and click.
3. Next, click “+Create”.
4. Select “New Form” or “Duplicate” if you already have a form.
5. Go to the “Create Form” window and fill out the “Form Name” box.
6. Now, go to the “Form Type” field and select which form you’d like. There are two choices: Selecting “More Volume” lets you make accessible fillable forms suitable for mobile users. While setting “Higher Intent” allows users to review and confirm their details first.
7. Next, go to the “Intro” section and create an introduction screen. Facebook has details on how to complete this stage. Here, you can add your images, headlines, and descriptions about your products/services.
8. Go to “Questions” and choose + “Add Question.” Facebook lets you list up to 15.
9. Next, move to the “Prefill Questions Section.” Fill out the description and explain how you intend to use or share the information people give you. Remember, you can’t use the info you gather for any other purpose other than the one you state.
10. Select any pre-filled information you want for your form. Select categories by clicking “+ Add Category.”
11. Go to “Privacy” and include your link text and the URL to the “Privacy Policy” box. You can also add a custom disclaimer by clicking “+Add Custom Disclaimer.”
12. Move to “Completion.” Put in your headline, descriptions, CTA button, and add a link. You can include up to 60 characters for Headlines and CTAs.
13. Click on the arrows on the top of “Form Preview.”
14. Select “Publish” or “Save Draft” if you want to edit later. Ensure all your details are as you want them because you cannot edit your Instant Form once you’ve published it.
15. Choose “Boost” to send out your form as an ad. Select your image/video, text, audience, length of publication, and budget.
16. Click “Promote.”
17. Congratulations! You’ve just created your first Facebook lead ad.

 

Frequently Asked Questions About Facebook Lead Ads

 

Conclusion: Facebook Lead Ads

Facebook has a massive reach, which is why it makes sense for marketers and business owners to explore the available tools to get your products and services in front of a considerable audience. One of those tools is Facebook lead ads.

With the ability to create custom leads, Facebook lead ads provide significant advantages to advertisers.

Marketers can customize form fields, capture more prospect information, and target more relevant audiences while making the experience as simple as possible for users.

Aside from customization, Facebook lead ads offer many other advantages including increased conversions and getting a better understanding of your customers—making them an important part of any lead generation strategy.

Do you use Facebook lead ads? How are they working for you?

Source: neilpatel.com

The 5 Best Facebook Ad Companies of 2020

 

2.6 billion.

That’s the total number of people on Facebook today.

This also means you get direct access to 2.6 billion people on a single platform.

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales?

Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank!

It’s actually quite cheap to reach out to people on Facebook, with a plethora of options available at your disposal, such as pay per click or per email conversion.

Plus, according to research:

Facebook ads reach 1.95 billion of the total active users, which is a staggering 32% of the world’s population over the age of 13.Globally, the average Facebook user has clicked 12 ads in the last 30 days.Over 80% of social reference to e-commerce sites came from Facebook.

While all this sounds fun and dandy, all your efforts can still backfire if you don’t have an efficient Facebook ad campaign in place.

And not only that, you need to support your ad strategy with agility and in-depth knowledge to keep up with Facebook‘s best practices and fast-evolving changes.

This is precisely where the world‘s best Facebook ad companies step in.

Our team at Neil Patel Digital has reviewed the five best Facebook ad agencies to help you master advertising on the platform. We‘re confident that you‘ll have a positive experience with all our top picks.

The 5 Top Facebook Ad Companies in the World

1. Neil Patel Digital – The Best Overall Facebook Ad Company

Branding our company, Neil Patel Digital, as the best isn’t us being vain – we have a solid backing to this statement.

Founded by hardcore marketers who know the art of marketing like the back of their hands, you get top-level expertise coupled with solid experience that can take your businesses to the heights you’re aiming for – and maybe even further!

If you Google “Facebook advertising” or “Facebook advertisements,” you‘ll find multiple articles by our co-founder, Neil Patel, take the top spots. Also, let us clarify that all this has been achieved organically.

Neil is one of the most successful, ubiquitous digital marketers you can find. We don’t claim this, Inc. does.

Additionally, our team of experts – top-level and in-house marketing managers – are well-versed in what clicks and what doesn’t on a social media platform like Facebook. We know the nuances of creating unique, impactful ads that drive the viewer to take immediate action.

We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices. Everything.

If there’s one thing that Neil Patel Digital can deliver, it’s results.

Our ad campaigns are customized to suit your budget and marketing objectives. From writing attention-grabbing headlines, choosing the right CTAs, and doing A/B testing – you need to worry about nothing.

We do the magic to make the whole process as effective as possible.

Our clientele includes market heavyweights like Google, Viacom, eBay, NBC, TechCrunch, Thomson Reuters Foundation, and even Facebook itself.

Client expectations are undoubtedly high because of this, but if you take a look at our case studies, you know that we can do some pretty spectacular things for your business:

We helped an online fashion brand surpass the global pandemic slump by recording 3x to 6x ROAS in three months via NPDI’s performance marketing efforts. A 40% reduction in cost per sale and a 141% increase in conversion rates were other wins.

We shifted a luxury retail client to online marketing with NPDI’s full-funnel per advertising strategy that recorded 0x to 4x return within two months.

We increased the lead flow of our healthcare client by 60% and cut down the cost per lead expense by 12% – both of these in just two months with NPDI’s lead generation strategy.

In short, our clients have been happy with the results. Plus, we have a 4.3-star rating on Glassdoor.

And since you’re still here, book your free consultation with Neil Patel Digital here.

 

2. Hibu – The Best Facebook Ad Company for an All-in-One Solution

A full-service digital marketing agency, Hibu offers a comprehensive Facebook advertising campaign set-up, management, optimization, and reporting services. It doesn’t hurt that the company is Facebook’s marketing partner too:

The agency has very flexible pricing and can customize its services to meet your needs. Its Facebook advertising services start at $250 per month, which comes with a dedicated digital specialist who can create an effective social media plan for your brand.

Besides an end-to-end Facebook ad service, you can avail of the following services:

• Social media marketing
• Listings management
• Website design and development
• Online review management
• SEO
• Display Marketing

Hibu will set up your Facebook business page and use its team of dedicated marketers to craft highly targeted ads that convert visitors.

It starts with identifying your goals for creating Facebook ads and then generating appropriate variations to determine the right fit. Once the ads are live, the agency analyzes ad performance and continuously optimizes them for better results.

Client testimonials also speak volumes about its amazing results.

Owners of The Mudpie Company, Berry Floor Leveling LLC, and Rutzick Law are all praised for Hibu’s efficient service and professionalism. The company developed a custom digital marketing solution for one of its clients that helped drive traffic, causing a phenomenal 12x increase in page views.

Hibu enjoys more than a four-star rating on major review sites, such as ConsumerAffairs and Better Business Bureau. You‘ll also find multiple five-star reviews on the company‘s ‘Client Review’ section.

 

3. Voy Media – The Best Facebook Ad Company for À La Carte Services

Voy Media is your best bet if returns are your top priority.

It‘s the brainchild of Kevin Urrutia and Wilson Lin and was founded in 2015. You get plenty of variety, including single or ongoing Facebook advertising services.

Precisely why this agency can be an excellent option for businesses that want to test the market by opting for one-off services before considering something permanent.

Voy Media strives to guide its clients on a journey to discover their products and make them their own fans. In addition to developing a collection of eye-catching ads and copy, they adopt a performance-based approach by using carefully thought-out strategies and tactics like target audience development and A/B testing.

It uses proprietary AI software as well for optimizing and scaling Facebook campaigns.

In terms of pricing, you can avail the à la carte Facebook ad copywriting services for $49.99, while outsourced Facebook advertising costs 10% and 15% of your total budget, depending on the range.

You must have a minimum $5000/month budget for advertising, though.

Several big companies, such as Big Life Journal, UMG Gaming, Paw.com, Lacoste, and XG Cargo, form a part of its clientele.

The company is also fully transparent about results and has multiple case studies showcasing its expertise.

Voy Media helped one of its clients to scale and amplify its paid media strategy to boost its ROAS with a corresponding decrease in CPA and CPM. They delivered the following results:

1,500% increase in revenue140,000+ purchases1,000,000+ landing page views26,000,000+ post engagements

Thanks to its strong communication and fantastic team of marketers, Voy Media has scored a 4.5 rating on Yelp. Many have mentioned how the company has given them better ROI, increased click-through rates, and reduced conversion costs.

 

4. MuteSix – The Best Facebook Ad Company for Innovation Graphic Design

MuteSix is a full-funnel ad agency that can create value for DTC brands, starting at 15% of your total ad budget. And considering that reputable brands like LA Times, National Hockey League (NHL), Headspace, and Chicago Tribune trust MuteSix, you should too.

Their weapon of choice? Breakthrough creativity, which is backed by targeted media buying and data-driven analysis.

Not only does the company produce quality ads for your target audience, but it also optimizes ads, recommends good website designs, and provides regular performance reports.

They also place a Facebook Pixel on your website for tracking user actions and sales to carry out A/B tests. You can use the Facebook Pixel for retargeting purposes too.

MuteSix has an in-house video studio and graphic design team that can help businesses expand their reach through unique visuals. Furthermore, it tests multiple versions of visually appealing ads on different target audience segments for enhanced effectiveness.

For instance, the company selected a unique carousel ad format for one of its clients that allowed visitors to scroll through its catalog without leaving their News Feed. This helped the client in the following ways:

4x increase in revenue33% decrease in cost per action

Bonus: MuteSix can help you make great landing pages and video stories.

In addition to the previously-mentioned brands, several other companies have enlisted the services of MuteSix. Besides the clients, the agency also treats its employees equally well.

It has received several accolades, with Inc. featuring the company on its 500 list for Best Companies to Work For. The fact that they take such excellent care of their employees gives the latter more initiative to work harder for the company’s clients, a.k.a you.

As one would expect, this Facebook ad agency has excellent customer reviews – from Glassdoor to FeaturedCustomers to Google. MuteSix’s biggest advantage is its knowledgeable and skilled team, innovative video production, and fast results according to customers.

The only catch here is that the company prioritizes clients with monthly budgets over $20,000 in ad spend. So it may not be the best bet for small companies.

 

5. Lyfe Marketing – The Best Facebook Ad Company for Small Companies

Small companies often don’t have the flexibility to splurge when it comes to advertising.

They have to operate within their budget limitations and maximize results – something that Lyfe Marketing can help achieve.

Located in Atlanta, GA, Lyfe Marketing is a boutique social media management company that offers social media advertising and management, PPC, SEO, and website design services.

It has less than 50 members, making it suitable for small and medium-sized businesses. In fact, the company has been explicitly clear about its primary goal of helping small businesses grow.

The company is well aware of how Facebook can be a driving force for enhancing marketing efforts. You can use its services to grow brand awareness, develop relationships, and promote website traffic.

Lyfe provides bespoke solutions to leverage cost-effective advertising methods and has an expert team to assure tangible results. Their work involves optimizing existing campaigns to decrease cost and increase conversion rates.

Additionally, every account is managed by an experienced social media manager to gain greater insight into your target audience.

If you prefer an intimate working relationship with your Facebook ad company, this could be an excellent fit.

Plus, you can rest easy when it comes to ad quality too. Lyfe knows the art of providing creative, impactful ads that can help your clientele grow.

With a 4.7- and 4.8-star rating on Clutch and Upcity, respectively, you can imagine Lyfe’s customer satisfaction proficiency. The company claims to have driven over 2,137,349 leads and has listed several case studies that breakdown every client’s journey to success.

We would highly recommend enlisting this agency’s services, joining the likes of Domino’s Pizza, Georgia State University, Hilton, and the Atlanta Hawks.

 

4 Characteristics That Make a Great Facebook Ad Company

While we’ve chosen our top five picks, you should still be aware of the factors that make a good Facebook ad company.

After all, it’s a sure-shot way to find your perfect match out of the thousands of Facebook ad agencies operating today.

 

Expertise in Create Objective-Specific Ads

Of course, you want results, and the only way you can ascertain this is through a company that has the skills.

Mentioning “objective-specific ad“ isn’t us trying to sound fancy too.

You see, every company has different business goals. Some want leads; some want to enhance their reach. Others may want to increase store visits or boost engagement.

Whatever be your objective, your chosen Facebook ad company should know how to help you achieve it.

The best way to ensure this? Looking for a diverse portfolio.

Working with different clients and industries helps companies bring greater value, creativity, and innovation to their future clients. Finding a company that has Facebook on its client list would make the deal even sweeter.

 

Talented Team of Experts

A Facebook ad agency should have an incredible team to back up its success claims.

If it doesn’t, you might want to start looking for other options. After all, how can a company deliver on its bazillion promises without the brain and muscle?

Ask yourself the following questions:

• How much experience does the team have when it comes to social media marketing?
• How well are they able to communicate with you and understand your needs?

These considerations can help determine whether the company has a team that knows how to drive results for your brand.

 

Real Life Testimonials

Vanity isn’t always bad.

In this case, for instance, you want a company that doesn’t mind tooting its horn.

Try partnering with a company that provides a positive experience and has a long list of client testimonials to prove it. You want this experience to be posted directly on the website.

Good testimonials often translate to a similar experience for future customers. Plus, clients are more than happy to give testimonials for a company that they loved working with. If you find a company that has a lot of testimonials, consider it a good sign.

 

Familiarity With the Latest Tech and Practices

Facebook ad companies must be familiar with the necessary equipment to get the job done.

They should have no learning curve for software/tech – be it Facebook ads manager, Facebook Pixel, power editor, or any other cutting-edge advertising technologies.

Without up-to-date knowledge on tools, your Facebook advertising campaign will lack a punch and hence, will take longer to get results.

While you’re at it, look for ad agencies that are intimately familiar with third-party data sources and creative testing tools in addition to ad software expertise.

 

What To Expect From a Great Facebook Ad Company

Let’s discuss expectations next. More particularly, what can you expect from your brand?

 

Introductory Session

As mentioned before, you can have various objectives for enlisting the services of a Facebook ad company.

However, there is no cookie-cutter approach, as every business case has different needs and limitations.

The team should begin with hearing your vision and then devise methods to achieve it. Just because an ad worked for one company gives no guarantee that it’ll work for you.

Always be vocal about what you want; it’s exactly what the agency wants to know.

 

In-depth Research and Best Practice Recommendations

Once they know what you want, they should use their experience and expertise to carry out in-depth research to formulate a draft campaign framework.

Everything has to be in sync here: you, your target audience, and your niche.

You can expect the Facebook ad company to hold meetings where they recommend the best practices for maximizing results.

 

Campaign Kickoff

If you and the ad agency seem to be a good fit for each other, you‘ll receive a contract.

This will contain a detailed list of terms and conditions, expectations, a business plan, and an estimated time frame of when you can expect results.

Next, you’ll have to introduce the team to your in-house staff and give them access to your website, blog, analytics login codes, and so on.

Once the onboarding is done, the Facebook ad company should start scoping your project, creating timelines and task lists, and chalk out an understanding of how they will manage the project.

 

Wrapping Up

Advertising isn’t easy.

Without knowledge and experience, you and your staff can get overwhelmed and maybe even incur losses.

It’s wiser to rope in an experienced and reputable Facebook ad company that can drive new business and save you money at the same time.

The five companies we’ve listed above tick all the right boxes. They have a stellar reputation for delivering results, creating thriving ad campaigns, and provide excellent customer service. Choose any one from them, and you’ll be able to boost traffic and convert visitors into leads and customers.

It’ll only get better with time once things pick up – you only need to find the right company for you.

The post The 5 Best Facebook Ad Companies of 2020 appeared first on Neil Patel.

Source: feedproxy.google.com

How to Train Your Facebook Pixel

Facebook’s goal is to put your ad in front of users who will take you up on your call to action. To make this goal a reality, they created the Facebook pixel. It’s as futuristic tech as it sounds…

The pixel is a piece of code that goes on your website that reports back to Facebook whether or not someone performed the call to action on your website.

For example, if your call to action is to buy a tea bundle, the Facebook pixel code on your tea website is going to tell Facebook whether or not a user that saw your ad and clicked through to your website:

• Put the tea in their cart
• Bought the tea
• Didn’t do either of these

As a marketer—the pixel is badass. It can help you reach the users who are most likely to take your desired action, making your ad budget go way farther than it used to be able to.

For example, if they know that a user was just looking at different tea flavors on ANOTHER tea company’s website… they can show your ad to that user.

Pretty cool, huh?

But, here’s the problem.

The pixel needs you to help it out a bit.

While the pixel can pull from their *impossible to comprehend database*, that doesn’t mean they’re going to nail it the first time around.

That’s where training your pixel comes in.

 

Why You Need to Train Your Pixel

Facebook’s goal is to get you conversions and your goal is to help Facebook…get you conversions.

When you train your Facebook pixel, you run a campaign that isn’t necessarily optimized to make you money.

It’s optimized to train your pixel.

This is called the Learning Phase because like a post-graduation gap year you’re setting your pixel out into the world to go and learn new things.

It’s going to come back with a ton of new knowledge and it’s going to use its new knowledge to get you more conversions.

During this Learning Phase, your ad set is going to be seen by different people who are within the target audience you chose.

Facebook’s going to keep tabs on who performs actions and who doesn’t and then help you create a custom audience based on this initial target audience.

 

Start training your pixel:

Step: 1

Choose a low-tier objective like video views, website clicks (not asking to purchase), etc.

Step: 2

Create ONE ad set with a CTA for the low-tier objectiveChoose your target audience

Step: 3

Let the ad set run for approximately 50 conversions or at least one week

Step: 4

Do not change anything once you’ve published your ad set

It’s time to summon your inner patience, because as much as you want to tweak your copy or change your objective—you can’t.

This is like choosing to train your dog to “Lay Down” in the middle of teaching them how to “Sit” for the first time.

They’re going to be super confused, you’re not going to get the end result you wanted, and you’re going to have to start fresh another day.

You can shut these ads off once you’ve reached about 50 conversions or you’ve hit 5–7 days.

Congrats, you trained your pixel!

While it’s not nearly as cute as your dog sitting when you ask them to, you’ll get that warm, fuzzy feeling when you start to get conversions and see real people wanting your products and services.

Now that you’ve trained your pixel, you’ll be able to use this as a custom audience for your future campaigns.

 

Just a quick note:

If you have a larger budget, you might be able to hit 50 conversions within a few days.

Since Facebook uses your budget to show your ad to more people, you’ll be able to get more eyes on your ad in less time.

If this is the case, you can shut off this ad set and start running your purchase conversion-optimized ads to this new custom audience.

If you have a smaller budget—no big deal.

Just wait for 50 conversions or 5-7 days (whichever comes first) and then start running your conversion-optimized ads to your new custom audience.

 

Create a Custom Audience Based on Your Trained Pixel

Let’s say your Learning Phase ad set had the conversion objective of video views.

You were able to get 50+ people to watch your video and now you’re ready to run your real ads to them.

When you choose your audience for these ads, you’ll have the option to choose custom audiences that weren’t available to you PRIOR to training your pixel.

Step One:

Go to your Ad Set and click “Custom Audience”

Step Two:

Choose “Video Views”

Step Three:

Choose the Video View durations (you can choose more than one)

Step Four:

Choose the video viewers you want to show the ad set to based on how long ago they viewed your video

Step Five:

Name your custom audience

Now you’re advertising to a warm audience of people Facebook knows is interested in your product.

Instead of asking them to convert the first time they ever see your business, you’re asking them to convert once they’ve gotten a better chance to know you.

Marketing is like any relationship—you can’t just walk up to somebody in the produce aisle and ask them to marry you.

You both need to get to know each other first.

By training your Facebook pixel, you skip the produce aisle proposal and build a relationship first, ask them to marry you (aka buy your products) later.

And just like that, you’ve trained your pixel and now you can optimize your future ads based on everything your pixel now knows.

Technology is nuts…

 

Takeaways

• Training your Facebook pixel creates a custom audience of people most likely to convert for your future offers
• Train your pixel with a low-tier; ask objective like video views or reading a blog post on your website
• Don’t change anything about your ad set for one week or at least 50 conversions
• Create a custom audience based on the conversions

The post How to Train Your Facebook Pixel appeared first on DigitalMarketer.

Source: digitalmarketer.com

47 Facebook Ad Examples That You Can Swipe for Your Business

Launching a Facebook ad campaign is easy.

Launching a Facebook ad campaign that ROIs, however, is another story.

We’ve all been there… developing your offer, crafting your creative, writing your copy, setting up your targeting, choosing your budget, and hoping for the best.

It can be intimidating to put your hard-earned money into an ad without knowing if it will actually be worth it.

Luckily, you’re not alone.

According to Statista, over 6 million brands are currently advertising on Facebook, each trying to craft that perfect ad that speaks directly to their audience, in hopes of turning a stranger into a customer.

(RELATED: How to Build Traffic Campaigns that Convert Higher and Scale Faster)

Earlier this year I taught an Elite Workshop on launching a brand-building social media strategy in which I highlighted the importance of analyzing your competitors.

One of the exercises that we worked through was diving into the “Info & Ads” section on our competitors’ Facebook pages.

You know, the handy dandy tab on Facebook pages that allows you to see all of the active ads a brand has published on their account.

To my surprise, many of the entrepreneurs that attended weren’t even aware that this was a feature available to them.

Ever since Facebook rolled out the “Info & Ads” section, shortly after their first big data scandal with Cambridge Analytica, I’ve been using this feature as a way to analyze how big brands are crafting ads on the platform.

After all, they’re the ones who have the money to try and fail at scale, so why not use them as a guide to what types of creative, copy, and offers to seem to be working best.

 

47 Facebook Ad Examples That You Can Swipe for Your Business

Let’s take a look at how 47 of the biggest brands on Facebook are using the platform to attract new audiences and expand their customer base.

Facebook Ad Example #1 | Allbirds

 

Facebook Ad Example #2 | Best Buy

 

Facebook Ad Example #3 | Brandless

 

Facebook Ad Example #4 | Glossier

 

Facebook Ad Example #5 | Root Insurance

 

Facebook Ad Example #6 | Dollar Shave Club

 

Facebook Ad Example #7 | Hulu

 

Facebook Ad Example #8 | Purple Mattress

 

Facebook Ad Example #9 | Intercom

(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)

 

Facebook Ad Example #10 | Fuego Box

 

Facebook Ad Example #11 | The North Face

 

Facebook Ad Example #12 | Hootsuite

 

Facebook Ad Example #13 | Whole Foods Market

 

Facebook Ad Example#14 | Airbnb

 

Facebook Ad Example #15 | Lyft

 

Facebook Ad Example #16 | Yeti

 

Facebook Ad Example #17 | BURST

 

Facebook Ad Example #18 | Warby Parker

 

Facebook Ad Example #19 | Bonobos

(RELATED: [DOWNLOAD] The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!)

 

Facebook Ad Example #20 | Harry’s

(RELATED: Customer Value Optimization: How to Build an Unstoppable Business)

 

Facebook Ad Example #21 | SEMrush

 

Facebook Ad Example #22 | Better Mortgage

 

Facebook Ad Example #23 | ZipRecruiter

 

Facebook Ad Example #24 | quip

 

Facebook Ad Example #25 | Infusionsoft

 

Facebook Ad Example #26 | StubHub

 

Facebook Ad Example #27 | Grubhub

 

Facebook Ad Example #28 | DoorDash

(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)

 

Facebook Ad Example #29 | UglyDrinks

 

Facebook Ad Example #30 | Bombas

 

Facebook Ad Example #31 | Snap Kitchen

 

Facebook Ad Example #32 | Chomps

 

Facebook Ad Example #33 | mahabis

 

Facebook Ad Example #34 | Nespresso

 

Facebook Ad Example #35 | AllModern

 

Facebook Ad Example #36 | Wayfair

 

Facebook Ad Example #37 | Salesforce

 

Facebook Ad Example #38 | Shutterfly

 

Facebook Ad Example #39 | Ollie

 

Facebook Ad Example #40 | Ladder

 

Facebook Ad Example #41 | Social Media Examiner

(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)

 

Facebook Ad Example #42 | Slack

 

Facebook Ad Example #43 | Spotify

 

Facebook Ad Example #44 | Upright

 

Facebook Ad Example #45 | Daily Harvest

 

Facebook Ad Example #46 | Myro

 

Facebook Ad Example #47 | DigitalMarketer

(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)

The post 47 Facebook Ad Examples That You Can Swipe for Your Business appeared first on DigitalMarketer.

Source: digitalmarketer.com