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How to Use Transcription Services to Repurpose Your Content

Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience.

With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without spending more time than you have available? With transcription services.

In this guide, I’ll explain what transcription services are and what they can do for digital marketers. This will include a look at one particular use case—repurposing content—to give you an idea of just how valuable these services can be.

What Are Transcription Services?

Transcription services are business services that transcribe audio to text. The audio is most often pre-recorded and is then transferred to transcription professionals, who are trained in shorthand. They are able to quickly and accurately transcribe audio from many different sources.

You also have the option of AI-powered transcription tools, such as Otter and Rev. These services combine AI with trained professionals to deliver a top-notch experience.

From podcasts and videos to workshops and live speeches, a transcription service can help you to preserve your audio in text format. This can later be used for reference or, as I’ll outline below, as a way to repurpose your marketing content.

When are Transcription Services Used

Transcription services are most often used by physicians, scientists, researchers, and other technical professionals. Their spoken notes are transcribed into written notes and reports that can be used for reference or recordkeeping.

When you think of transcription, you may also think of court proceedings and police investigations. These, too, are used for recordkeeping (often public record) and as a way to make the proceedings accessible to all.

However, transcription can offer great benefits to digital marketers, too. One of the most effective ways to use transcription is to repurpose content and create high-value content in multiple formats.

5 Ways to Use Transcription Services to Repurpose Your Content

There are plenty of benefits transcription services can provide to digital marketers, and repurposing of content is just one. Here are five ways you can use transcription to expertly repurpose your content.

1. Turn a Video Into a Blog Post

Whether a new or established digital marketer, I can safely assume you never feel as if you’re hitting your weekly or monthly blog post targets. By transcribing your videos into blog posts, you can get that much closer to reaching your goal.

How many posts should you publish a week? According to HubSpot, the sweet spot can be anywhere from one post to five posts per week.

However, this will depend on the size of your website and what you hope to achieve. For a small website with a goal of maximizing organic traffic, for example, three to four new posts per week is recommended.

Another benefit of turning videos into blog posts is accessibility. While many digital media platforms offer closed captioning, they aren’t always the ideal way to digest content. By turning videos into blog posts, you can ensure all of your traffic has access to your content in multiple ways.

Of course, you should aim to bulk up these blog posts in ways that benefit the readers. These include using visuals (e.g., images, infographics, charts) and adding more in-depth examples.

The transcription should serve as a starting point to creating engaging, valuable blog posts.

2. Turn a Podcast Into a Video or Blog Post

You don’t need to forfeit multimedia content entirely! You can “upgrade” your podcast to a video using transcription services. Just add some visuals and you can now share to digital media platforms like YouTube and Vimeo.

The greatest benefit here is the ability to reach a wider audience. While there is certainly crossover between podcast listeners and video watchers, there are some people who stick strictly to one format.

By turning your podcast into a video (or vice versa), you open your content up to a whole new audience.

You have a few options here when it comes to adding visuals to your videos. The simplest is using one image (perhaps a solid background with your brand and website URL) throughout the entirety of the video.

This isn’t appealing, but it will enable you to add your content to sites like YouTube.

For more appealing visuals, you can also try stock photos, digital imagery, or even b-roll.

How can you ensure the visuals you use are appropriate and appealing to your audience? Search YouTube for similar content keywords to see what types of videos your target audience is currently engaging with.

This can ensure you are on the right track, while also giving you ideas on how to improve your content over the current offerings.

Or, you can turn your podcast into a blog post.

For example, Content Marketing Institute’s Joe Pulizzi hosts a podcast, then turns the transcript into a detailed blog post. This allows users who don’t have time to listen to still access their content.

3. Create a List-Building PDF

Do you have a video or podcast episode that would make great list-building content? Then consider hiring a transcriptionist to turn that content into text.

List-building content, also known as lead magnets, is a great way to build your email subscription list. It is an offer of free content in exchange for an email address.

However, it is not as easy to attract people to your list-building content as it was before everyone had a website. Your content must be truly compelling and high-quality.

There are plenty of lead magnet formats to choose from, including:

• checklist
• cheat sheets
• e-books
• infographics
• case studies
• white papers

Using a unique angle, you can use the above formats to attract a targeted audience. With such an array of content types, it’s likely you have a video or podcast episode that can easily be transformed into one of the above.

4. Build a Resource for Social Media Content

There’s bound to be a Tweet-worthy quote or two from your latest podcast episode. Instead of replaying the episode and scrubbing through it, turn the episode into a transcript.

This will make it incredibly easy to find social media content to share.

Without the need to scour your audio, you can now spend that time creating attractive visuals using platforms like Canva or Adobe Spark.

These services allow you to create the ideal visuals for each social media platform, and they even include templates to get you started.

Do keep in mind the cost of transcription services may increase if your episode includes more than one person. This can take time and skill to navigate.

On the other hand, the added benefit of transcribing multi-guest content is that multiple speakers can add refreshing insight to your social media pages, especially if the guest has their own social profile to engage with your audience.

5. Create an E-Course

If you want to create a substantive course, then consider combining multiple videos or podcast episodes on a similar topic. The resulting e-course can then be offered as a lead magnet or even a paid course.

With platforms like Kajabi and Thinkific, you can host your online course with ease. How can you ensure the course you create is profitable?

The steps to creating a successful online course include:

• Choosing a fail-proof, high-demand topic.
• Creating compelling course objectives.
• Structuring your course modules effectively.
• Choosing a platform to host the course.
• Marketing your course strategically.

As a paid course, the content should be of exceptional quality and it should go in-depth. Transcriptions of your previous content will be helpful to create an outline, but you should really dig deep and build out the content as best you can.

Before you employ a transcriptionist, take special care to pick your best audio and video episodes for transcription. These will form the basis of your course, but they’ll of course need to be bulked up with further examples, imagery, and more.

Transcription Services Frequently Asked Questions

Transcription is invaluable to digital marketers, but perhaps you still have a few questions. Let’s go over them.

Repurposing Transcriptions for Content Conclusion

Your audience craves new and updated content on a regular basis. While this can seem a daunting task, audio transcription services can offer a solution.

With transcription, you can turn your audio content into text. This text can then be repurposed into other forms of content, including blog posts, social media content, and online courses.

Transcribed content can help you to satisfy the needs of your growing traffic numbers, while also providing accessible content so as to reach a wider audience.

Depending on the quality of the services you use, you may not even need to spend much time editing the transcription. This will save you immeasurable time while also expanding your reach as a digital marketer.

Which of the above content formats will you transform your audio content into?

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How to Monetize Your Expertise

Whether you have used your time at home this past year to become an expert of something or whether you need an additional incentive to become better at something, the good news is that you can actually make money from something you know well.

In other words, monetizing your expertise is not just possible; it is also quite doable.

How to Monetize Your Expertise?

Here are a few easy options for you:

1. Write a Book

This may sound quite intimidating, but it is actually easier than you may think.

First of all, you don’t have to look for a publisher.

These days, there are powerful self-publishing platforms.

Obviously, writing and publishing your own book is a vast undertaking, but here are four key steps:

• Identify your topic. Hopefully, you are already creating digital content, so what you really need is to update it for it to work as a downloadable and/or printable book.
• Start working on expanding your content. Naturally, a book is a more in-depth asset than a blog article. So it is important to update your content to make it more comprehensive and thorough.
• Create the book cover. Yep, you can do it yourself, so no need to start looking for a designer.
• Start uploading your book to digital product selling platforms. This will take you quite some time for your first book.

Your first book doesn’t have to be perfect.

Unfortunately, too many writers never complete their books because there is an infinite number of ways to edit and improve them.

Consider publishing your first book as a learning opportunity.

Your next one will be better (and in many aspects easier), and your third one may be a perfect book.

Book publishing is also a powerful personal branding tactic.

Suddenly you’ll notice Google treat you as a brand and showing a Knowledge Graph for your name:

Google treats Rand Fishkin as a brand and shows a Knowledge Graph for his name.

It will take some time for Google to start doing it or your name, but it will help you look like the real deal and sell your other products as well.

2. Become a Mentor, Coach, or Trainer

Global lockdowns have had one interesting outcome: People have learned to do everything from home, from shopping to learning and even traveling.

The demand for online learning has grown dramatically, which means there’s a huge opportunity opening for niche experts who can now monetize their knowledge in a particular subject by developing online training and coaching services.

It is true that there are lots of online learning opportunities already, so it is quite a competitive niche, but it is still doable. And examples of successful coaching business models are numerous.

One recent example is the “Clients on Demand” coaching program. It has exponentially grown because it differentiated itself as an exclusive, success-oriented “high-performance” community that only accepts entrepreneurs who are ready to evolve.

A few important takeaways from the above example are:

• When building your own coaching program, find how your own personal expertise and skill set can make it truly unique and useful.
• The best way is to start with a very narrow topic, something you know for sure no one else is doing better than you do. For example, instead of creating a generic SEO program, I once decided to teach people to search Google properly to find just about anything. Taking a very specific topic will help you stand out.
• Try and look at your own journey and find what you have personally learned over time. Coaching programs that are based on personal stories are the most relatable and successful.

To monetize your expertise through coaching, use Appointfix, which will allow your clients to book online personal training meetings with you and immediately pay.

The tool also makes it easy to manage your schedule and send reminders to your clients.

Appointfix allows your clients to book online personal training meetings with you and pay right away.

3. Create a Video Course

This option works well with the above steps: all you need is to figure out your course structure and record some online coaching meetings where you talk about how to solve a particular problem.

If you need help figuring out your video course structure, use question research to find out which questions are being searched online.

This will also help your course get found online. Text Optimizer is a cool tool to use here.

It uses semantic research to help you discover popular questions on a particular topic:

Use question research to find out which questions are being searched online.

Additionally, tools like Zoom make it extremely easy to record yourself talking about a particular topic, including clicking through slides or sharing your screen for a walkthrough.

This process took me minutes to figure out. And online video editing tools like InVideo enable you to create more entertaining videos, branded intros, and even professional listicles.

One video editing tool like InVideo enables you to create more entertaining videos and branded intros.

Once you have at least an hour of video content, you can start creating your course.

Platforms like Udemy handle the hosting, lead generation, and design.

You are unlikely to earn a lot of money from Udemy (because it’s incredibly limiting to content creators), but it is a good place to start.

From there, you can start working on your self-hosted course, which could be an advanced version of your course on Udemy.

Conclusion

As this pandemic colorfully demonstrated, when one door closes, another door opens.

Maxwell Hertan of Megaphone Marketing puts it, “the whopping 50% increase in Internet use” means a fast-growing demand for digital services and content.

This may be the best time to monetize your expertise!

While many sources of income are being eliminated during these dreadful times (think entertainment workers, brick and mortar business owners, etc.), other opportunities arise.

Remember, you don’t have to pick one monetization method.

You can use each of them to empower one another.

For example, use your free Udemy course to find clients for your coaching program.

You can repurpose content from one method (coaching) to build another asset (a video course).

And while it can take time to figure out additional income sources, it can be done. Good luck!

The post How to Monetize Your Expertise appeared first on Content Marketing Consulting and Social Media Strategy.

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How to Get the Most Out of Your Goals Quickstart Masterclass

You’ve officially committed to improving your goal-setting abilities. Congratulations! Now it’s time to sit down and throw in the work to complete the Objective Quickstart Masterclass and learn how to set better goals.

Ready to jump in?

Here are a few handy tip-offs to help you get the most out of your Goals Quickstart Masterclass.

Haven’t signed up for the Point Quickstart Masterclass Yet? Reserve your Spot Now

Don’t Procrastinate

If you haven’t started going through the material yet, don’t make it off any longer. Start now!

The sooner “you’re beginning”, the sooner you’ll finish — and the sooner you’ll be able to implement all of the useful information from the course into your life.

Don’t be intimidated by this course, and don’t let the word “course” throw you off.

There’s a lot of great information jam-pack into this masterclass.

But the class won’t take many eras or effort to complete.

In fact, you can finish the entire thing in less duration than it takes to watch an occurrence of Netflix — and the course will benefit you far more than a reality TV show ever could.

Stop procrastinating and start now.

Invite A Friend

Create a sense of accountability by telling your friends and family about your commitment to this course.

According to a study conducted by the American Society of Training and Development, you have a 65% occasion of completion of a destination if you tell someone about it — and preparing a specific time to discuss your progress with them increases your luck of success by 95%.

That symbolizes the chance of not achieving your goal is a mere 5 %.

And that represents telling a person about your masterclass might be crucial to your success.

You don’t have to stop by just telling a friend about the class.

Consider inviting them to join you!

Go through such courses with a friend or family member and learn to set effective goals together.

Make an Action Plan

Now that you’ve adjusted your goals regarding the course, it’s time to employed a plan in place to actually achieve them.

And I’d recommend you start with a piece of paper and a pen.

Did you know that if you write your goals down, you’re 42% more likely to make them happen?

If you don’t have a notebook handy, you can use an app on your smartphone, too.

But seeing your goals written down in black and white will motivate you to work toward actually getting them done.

Choose a specific time and situate to complete the course.

Write it down and then tell your accountability partner about your program: “I’m going to do the Goals Quickstart Masterclass this Friday at 11 A.M. in my home office.”

This is another way to ensure you’ll remember to sit down and terminated the masterclass.

How to Jumpstart Your Personal Development

Now that you’ve mastered goal-setting, move on to conquer the artistry of epoch management and productivity with my Personal Transformation Masterclass.

In this course, you’ll learn about the mindset and techniques you need to achieve personal emergence and reach your dreams.

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What is the Secret to Successful Blogging?

“What’s the secret to successful blogging?”

“How do I build a profitable blog?”

I get asked these questions a lot. And my mission with ProBlogger is to address them.

Let me start by answer the first question. There is no secret to successful blogging and no magic formula for a successful blog.

But there are some common things many successful bloggers share—decisions, behaviors, disciplines, and habits—that take them closer to a profitable blog.

It’s the accumulation of the basic little things you do every day that makes you a successful blogger.

Small but consistent actions such as creating and publishing new content, responding to comments, and interacting with your audience are more important than almost anything else in building a sustainable blogging business.

Habit-forming was the big thing I noticed that really escalated the growth of a blog.

Setting up routines, getting into the flow of all the different blogging activities, and being disciplined about taking action is the not-so-secret to building a successful blog and making money from it.

So how do you do this?

What do you do first?

What if you’ve tried and failed?

31 Days to Build a Better Blog was created to answer these questions, and provide the solution of what to do.

When I first came up with the idea for a 31-day blog post series back in 2006, I’d noticed that the things that really improved a blog, and the things I observed other full-time bloggers doing, we’re taking small consistent actions over time.

From a blog post series to an eBook and now a course, 31 Days to Build a Better Blog has certainly evolved. And in doing so it has helped tens of thousands of bloggers.

While a lot of people come looking for the secrets of making money blogging at ProBlogger, what I learned in the early days of ProBlogger was that what seemed to help bloggers the most was challenging them to take action rather than just gain knowledge.

What’s in the Course?

31 Days to Build a Better Blog is designed to make you think, but more importantly DO. The course is divided into 31 easy-to-follow tasks you can work through in your own time. Each step in the course contains:

1. Teaching – You’ll be given in-depth video instruction on both the WHY and HOW of the task of the day.
2. A Task – You’ll also be given something to DO in that step so you make actual progress using worksheets, printouts, and step-by-step guides.
3. Further resources and reading – Finally, you’ll be equipped with the tools to help you dive deeper into any task.

We’ve designed this three-pronged approach so you come away from the challenge having not only learned how to build a better blog but also achieved something with the knowledge. By the end of the 31 days, I want you to have taken 31 actions.

In fact, by the end of the 31-step course, you’ll have:

• Set objectives and goals for your blog
• Identified and really understood your audience
• Learned techniques for coming up with new post ideas
• Promoted your blog in a variety of ways and found new readers
• Deepened reader engagement with current readers
• Developed an editorial calendar for your blog
• Discovered ways to be more connected to your niche/topic
• Designed a plan for the next month of your blogging
• Explored opportunities for monetizing your blog
• Clarified your next steps on the path to a blogging business

Can This Course Help Me?

If you’ve just started your blog and figured out all those first steps of getting your first few posts published you’re probably thinking, “Now what?”

This course will give you direction in building successful foundations for a profitable blogging business.

Or maybe you’ve been blogging for a while and have lost your way or your ‘blogging mojo’.

Consider this course a ‘lifesaver’ for your blog, with a month of actionable prompts to kickstart your blog again and get it on the right path to becoming a profitable business.

Special Offer For You to Take the Course

As a ProBlogger reader, we’d like to extend an invitation for you to take the 31 Days to Build a Better Blog Course at a discounted ‘launch offer’ rate.

Instead of the usual price of $99 you can buy it now until 30th June 2018 for $49, which is less than half the price.

Your course registration includes:

• A 60-Day Money-Back Guarantee
• Instant Access to Online Course Materials
• Videos, Audio, Slides, and Writable Worksheets
• A Structured Facebook Group for Progress and Accountability

I’d love to hear your stories, case studies, and more after doing the course.

Make sure you submit your testimonial so we can contact you about your better blog story and share it with the ProBlogger community.unsplash-logoGreg Rakozy

The post What is the Secret to Successful Blogging? appeared first on ProBlogger.

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253: I Guarantee This Will Improve Your Blog

From a blog post series to an eBook and now a course, 31 Days to Build a Better Blog has certainly evolved. And in doing so it has helped many people. Today’s episode is based on information about the course.

I created the course, which is a combination of repurposed teaching from places on ProBlogger and the blog post series to:

• offer teaching that inspired action
• help people develop good habits
• give them a variety of things to try.

The goal is to give you 31 modules that each contain teaching, a challenge, and further reading using a combination of videos, audio files, printable worksheets and links.

There’s also a private Facebook group just for the students in the course to share what they’re doing and interact with each other on their journey.

Frequently Asked Questions (FAQs):

• Who is it for? Those who already have a blog; beginners to advanced bloggers; and groups.
• Does it have to be done daily? No, it can be done at your own pace.
• How much work is it? It varies depending on the stage you’re at; it usually takes 1–5 hours a week.

Tips for Taking the Course:

• Regularity is key
• Be accountable
• Take action

We’re extending the Early Bird price of $49 until the end of June. When it turns midnight (Pacific time) on June 30, the price goes up to $99. So if you’re interested, sign up now.

Links and Resources for I Guarantee This Will Improve Your Blog:

• 31 Days to Build a Better Blog eBook

Courses

• Starting a Blog
• ProBlogger Pro – 31 Days to Build a Better Blog

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