Tag Archives for " SEO Company "
How to Choose The Right SEO Agency
Today, there are hundreds, if not thousands, of SEO agencies out there.
And each one of them is good for something.
Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?
I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.
Deal?
Well, then, keep reading.
First things first, why do you need an SEO agency?
Know Your Goals and Desired Outcomes
Imagine you hurriedly booked a last-minute flight from New York to meet some business partners.
Thankfully, the airplane you boarded flew fast with no delays.
And you land safely at the airport.
On arrival, the announcer congratulates you for a safe journey and welcomes you to Beverly Hills in Texas.
Meanwhile, your intended destination was Beverly Hills in California.
You’ll regret the waste of your time, right?
Hiring SEO agencies is like boarding that airplane – each one could be great at flying your site’s organic ranking somewhere. Your first job before you start flying, therefore, is to ensure you choose and are on the right plane.
Thus, to choose and onboard an SEO agency that’s right for you, you must:
Know your business destination (your goals), and What you want to achieve when you get there (your desired outcomes).
In SEO, where you’re going requires a different airplane (or agency).
The main ones being:
- SEO-optimized content marketing
- Voice SEO
- Link building,
- Local SEO, and eCommerce SEO
And for outcomes?
You may need to:
- Rank your entire website or specific keywords higher
- Get more qualified traffic and leads, or
- Drive sales directly from organic search.
Your target business goals and outcomes determine what SEO strategies and tactics you’ll need.
And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with.
Hypothetical Examples:
Let’s take some hypothetical examples.
Example #1
Pretend that your goal is to show up on Google’s 1st page when certain people use certain words to search for certain information relevant to your business.
And the outcome?
You want to attract this set of people, educate them with engaging content, and pull them into your sales funnels.
In this case, you’ll need an agency with expertise in SEO-optimized content marketing.
And you’ll need one with proven results in helping other companies achieve similar results:
Example #2
Okay, let’s assume you have freelancers creating excellent content pieces for your site.
But you realize Google isn’t ranking them for your target keywords.
Instead, when people search, content pieces below the quality of what you’re creating keep showing up on the top pages while yours languishes on Google’s 17th page.
This situation indicates your competitors probably have higher domain authorities or more backlinks pointing to their website and high-ranking content pieces.
In this case, to increase your website’s domain authority, get relevant links pointing to your content, and boost ranking, you’ll need an SEO agency with expertise in link-building:
As you saw in both examples above, it’s easier to know what type of SEO agency is worth considering when you’re definite about your goals and outcomes.
Taking this first step to look at yourself in the mirror and know exactly what you need streamlines the selection process.
It also ensures you only shortlist agencies with expertise and experience driving other businesses to your intended destination.
But, it doesn’t end there.
Even with only a few dozen agencies to consider, choosing one that’s right for you still demands you look out for characteristics that prove they walk the talk.
Doing this further helps you vet and choose an SEO agency that’s perfect for you.
6 Characteristics That Make a Great SEO Agency
Regardless of the specific SEO needs you have, you’ll still find dozens, if not hundreds of agencies, vying for your business.
The search engine optimization service providers’ industry is valued at over $65 billion.
Thus, expect anyone with a laptop and internet access to make wild claims of being an SEO agency, as they yearn for a slice of the industry’s billions.
There are characteristics great SEO agencies possess. And you’ll find these traits in all the best SEO companies.
I’ll list the fundamental ones below.
Use them to vet an SEO agency from the list you shortlist before choosing to work with any.
1. A Defined Process to Execute SEO Strategies
Excellent SEO execution follows a battle-tested process.
As an SEO agency gains experience working with numerous clients, they outline their winning process to give potential customers a peek into how they deliver results.
Thus, each company with practical SEO experience has its own process.
And this makes it a characteristic of SEO agencies with proven results.
For example, at Neil Patel Digital, our process follows eight unique steps:
2. A Diverse Team of Specialists
The next characteristic to look out for before choosing an SEO agency is the team to put their process and recommendations to work.
A lot of thought goes into SEO execution.
From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals.
Again, experienced SEO agencies are proud to make their team public:
3. An Impressive Client Portfolio
Results-generating SEO strategies are hard to manage from ideation to execution, but they also take time and commitment.
Thus, as exceptional SEO agencies work with clients to achieve results, displaying their clientele has become a common characteristic.
Doing this does two things.
It shows you they’re experienced. And it helps your decision to choose, using the type of companies they’ve worked with as a benchmark:
4. Real Customer Testimonials
If an SEO agency helped increase your website traffic, leading to more sales, you’d be open to giving them a testimonial, right?
In the same vein, when choosing an SEO agency, scan their website for what past customers say about them.
A common characteristic you’ll find with the best SEO agencies is the proud display of what happy customers say about their service:
5. Industry-specific Thought Leadership
Exceptional SEO agencies are always on the forefront of the latest trends, especially how it impacts rankings, traffic, and business in general.
In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought leadership.
So, before you hire an SEO agency, check if they’re up to date and share recent trends about the SEO industry that help you keep pace with the market:
6. A Crisp-clear Company Culture
An SEO company may have the unique expertise you seek and all the characteristics listed above. Yet, their company culture may not fit with yours.
The truth is, exceptional SEO agencies don’t take on toxic clients; neither would you like to work with people whose values you don’t agree with.
To avoid this, top SEO companies have the characteristic of displaying their company culture, so potential customers can decide if working with them aligns with their culture:
How to Work With an SEO Agency
Most SEO agencies work as an extension of your in-house marketing team.
Thus, there are steps to working with an SEO agency that’s right for you.
These steps are essential, as they ensure your collaboration with them is successful.
Let’s explore the major ones.
1. Prepare your in-house, front-facing team
Before you work with an SEO agency, get relevant teams in your company on the same page.
Let them know why your company needs to hire SEO professionals and how working with them will impact your business.
Also, select those who’ll work directly with the SEO agency to drive the results you seek.
The people you choose would help to bridge the communication gap between your company and the agency.
Doing this ensures that there’s always someone to keep the SEO agency in sync with your company culture, goals for working with them, expectations, and timeline.
2. Discovery session
Working with an SEO agency could be to rank higher for target keywords, generate more traffic, drive sales, or all three.
But, no business case and needs are precisely the same. And SEO strategies that worked for company A may not work for yours.
Thus, take the time to share everything about your business as it concerns SEO with an agency you choose to work with. Doing this helps them develop custom strategies and plans unique to achieving your goals.
Exceptional SEO companies allow you to share this information with them via a discovery session:
3. Research and Recommendations
After you share your business situation, needs, and goals with an SEO company, be on the lookout for what they do next.
Top SEO agencies don’t jump into sending you quotes and invoices.
They delve into research, using what you shared with them to gain the right context about your business situation.
Doing this brings them on the same page with your company, target audience, business goals, and competition.
After this research, they usually share recommendations of what needs to be done to get maximum results.
They can send this recommendation via a report sent over email or talk you through it over a phone call.
4. Contract with Deliverables
After your discovery call and follow-up conversations, expect to receive a contract with deliverables from an SEO agency, if working with you looks like a good fit.
It’s best to share this contract with relevant members of your team, especially those working directly with the agency.
Ensure to go down to the nitty-gritty of the contract’s terms and conditions.
Also, share it with your legal department to avoid signing an agreement that hurts or binds your company in the future.
5. Onboarding, Project Scoping, and Management
To work with you, an SEO company would request access to some of your digital assets.
Depending on your work scope, such access could include your website or blog passwords, your analytics tools login codes, selected in-house staff, etc.
To kickstart a working relationship with your company, SEO agencies usually take you through a detailed onboarding process.
So, you should expect one.
Over this onboarding session, the scope of your project, delivery timelines, communication channels, and an understanding of how both parties manage your project is defined and communicated.
How to Find The Right SEO Agency For You
So far, I’ve outlined the characteristics of exceptional SEO agencies and walked you through some fundamentals steps to working with one.
But, as I established at the beginning of this guide, you don’t just need the right SEO agency, you need an SEO agency that’s right for you.
How do you find one?
To help you, we put together a list of companies that we believe to be the best in the business.
Also, we skipped SEO agencies who can’t even rank their site organically.
Finally, we looked away from digital marketing generalists who do everything under the sun for a quick buck.
The result?
What follows is our vetted list of the five best SEO companies of 2020 by the types of projects they’re exceptional at working on.
The 5 Top SEO Agencies
1. Neil Patel Digital – Best For SEO-optimized Content Marketing
At Neil Patel Digital, we’re great at SEO-optimized content marketing.
Our team of highly experienced SEO experts and content marketers brings decades of hands-on experience to the table.
We believe brands can influence how their customers think through the creation of the distribution of thoughtful, engaging content.
And we put this belief to work by partnering with forward-thinking companies to develop SEO-focused content, performance-based digital marketing strategies, and programs that get the attention it deserves.
When you work with us, you’ll deliver content the right types of content to your target audience at the right time:
2. Voice SEO – Best For Voice Search
Voice SEO started as a small team of SEO experts. Initially, they focused on using their SEO skills to help businesses like them to grow online.
Through dedication and close observation of the ever-changing SEO industry, Voice SEO realized the growing use of devices such as Alexa, Siri, and Google Echo, to query search engines.
Seeing that 50% of all online searches in 2020 would be voice-based, a statistic in the upward trend, Voice SEO followed the highest standards in SEO to narrow its focus on helping companies with voice search engine optimization:
3. ReachLocal- Best For Local SEO
When it comes to executing best-in-class local SEO strategies, ReachLocal needs no introduction.
This SEO agency is responsible for generating over 201 million local leads for more than 19,000 clients across the globe.
Not only are they the go-to company for practical and strategic local SEO executions, but ReachLocal’s experience also spans over 15 years, and they have offices in five continents:
4. FATJOE – Best For Backlinks Acquisition
FATJOE comes highly recommended for acquiring backlinks for SEO. Turn to this SEO agency if you need help generating high-value backlinks.
And you can do this with the assurance that even other SEO agencies rely on them for the same.
FATJOE was founded in 2012. Today, they’ve grown to become one of the world’s biggest outsourced link building agencies, and they serve more than 5,000 clients:
5. OuterBox – Best For eCommerce SEO
OuterBox is our pick for eCommerce SEO.
They’re an SEO and performance marketing company focused on helping eCommerce brands drive growth through search strategy, design, and conversion rate optimization.
Irrespective of which eCommerce platform your business is built on—Magento, WooCommerce, Shopify, Drupal, or others; OuterBox’s eCommerce search engine optimization strategies and tactics are effective and reliable:
Conclusion: Be Patient with Your Chosen SEO Agency
Choosing and partnering with an SEO agency, even one that’s perfect for you isn’t a get-rich-quick scheme.
It takes time before you’ll start seeing results.
However, it is worth the wait because once things kick-off, SEO is like a flywheel that gets better by the day and works like a vicious cycle:
So be patient.
Only ensure you choose an SEO agency that’s right for you. And most notably, one with a diverse team of experienced experts who breathe SEO:
The post How to Choose The Right SEO Agency appeared first on Neil Patel.
Source: feedproxy.google.com
The 6 Best Digital Marketing Companies of 2021
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too.
With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one.
The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.
Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business.
But, it’s not always easy to find those experts when you need them.
So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need.
Then, we’re going to talk about what makes them great and what to expect when working with them.
Let’s get started!
The 6 Top Digital Marketing Companies in the World
Digital marketing can be done from anywhere in the world.
So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia.
All this freedom does make it difficult to narrow down your choices.
But this list is a great place to start.
1. Neil Patel Digital — Best for content marketing and SEO
Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence.
Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your everyday to-do’s).
Thankfully there’s an easier way than staying on top of it on your own.
Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote.
We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization.
From research to execution to the promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.
Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.
Plus, with seven offices around the world, our team is here for you when you need us.
2. Cubicle Ninjas — Best for brand design and app/website development
You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience.
But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over.
That’s where an experienced specialist comes in and saves the day.
Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding designs paired with the mobile apps and websites brands need to stand out in our online world.
They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well.
Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers.
Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story.
3. Storm Brain — Best for advertising and social media marketing
Social media seemingly changes by the second.
It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business.
But thankfully, you don’t have to.
Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI.
They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries.
Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels.
However, they specialize in Facebook and paid social media advertising.
Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people.
4. Mad Mind — Best for eCommerce development and product branding
As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses.
And there are a lot of other branding elements coming into play as well.
Thankfully, Mad Mind is here to help.
They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging.
Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.
Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue.
From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come.
5. Pop Video — Best for video and visual content marketing
Video and visual content marketing are booming right now.
But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least.
The good news is… you don’t have to do it all yourself.
Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you.
They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well.
They don’t call themselves a “lean, mean, content-generating machine” for nothing.
Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content.
However, they don’t just produce great videos.
They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need.
6. Action Rocket — Best for email marketing and design
There’s a reason 93% of B2B brands use email to distribute the content they create — it works.
But starting your email list and growing it into a database of raving fans and customers isn’t easy.
Most businesses know this and do everything they can to avoid it like the plague.
Good thing you have another option.
Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns.
Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express.
However, they also work with businesses of all sizes anywhere in the world.
Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business.
7 characteristics that make a great digital marketing company
Now you know my top recommendations.
So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after.
These are the key steps in how to pick the right digital marketing agency.
1. A great website and digital marketing strategy
Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy.
So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.
Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach.
And if they’re not… move on to a digital marketing company that is.
2. An impressive portfolio
Agencies use their portfolio to show off their best work.
So, look through their published portfolio pieces to see examples of the types of work they produce for their clients.
This also gives you an idea of the types of clients they frequently work with.
Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them.
Furthermore, look at the list of clients they have to see if you recognize any of the names.
If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business.
3. Aligned company culture and core values
It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out).
Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach?
Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for.
Some digital marketing companies use humor and playfulness while others are more serious.
So, decide what type of experience you want to have and find a company that matches that.
Example: Would you use the word “disruptive” to describe your brand and vision?
4. A diverse team with appropriate specializations
It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for.
If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project.
Or maybe you’re interested in a custom-coded website.
Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff.
5. Timely and effective communication
Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company.
So, it’s important to consider their communication skills and overall customer service before hiring them.
You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money.
This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else.
6. Realistic promises and proven results
Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic.
Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients.
If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag.
Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share.
7. Real-world client testimonials
93% of consumers turn to customer reviews and testimonials when deciding to buy something.
They do this because it helps justify the expense and ensure they’re going to get what they pay for.
So, you should do the same.
Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like.
If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced.
Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business.
What to expect from a great digital marketing company
Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.
The details of each phase look different for every business out there.
But, the fundamentals remain the same regardless of the company you choose to work with.
Phase 1: discovery and research
The best digital marketing companies want to learn everything there is to know about your business from top to bottom.
This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition.
Phase 2: developing a plan of action
Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time.
Phase 3: executing the plan of attack
Once everyone agrees on the plan, it’s time to start executing.
Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2.
This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after.
Again, this looks different for different types of projects and the company you’re working with.
Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership).
Phase 4: results and offboarding
After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together.
From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).
Digital marketing = long-term relationships and results
Investing in digital marketing is a huge step in the right direction for your business.
But, these strategies don’t return results overnight and they generally tend to ramp up over time.
So, expect a long-term relationship with your digital marketing company.
The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business.
So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it.
Because it does!
Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?
The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.
Source: neilpatel.com