Tag Archives for " podcasts "
Podcast Statistics for 2021 – Charts and Data
Podcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, the pandemic, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices.
2021 podcast statistics from Edison Research and Triton Digital have recently released as part of the annual study: The Infinite Dial.
This study is now in its 23rd year and is widely regarded as the finest research on audio habits and podcasting available anywhere.
I strongly encourage you to download the entire study (no cost) as it contains substantially more insights than I’ve summarized here.
Download The Infinite Dial 2021 report now.
Podcast Statistics
Note that this research surveyed Americans 12 years of age and older.
78% of Americans are Now Familiar with Podcasting
This is approximately 222 million people and an increase of 10 million in one year — a 4.72% increase.
57% of Americans Have Listened to a Podcast
This is up from 55% in 2020 and 51% in 2019.
This indicates that roughly three-quarters of the people who are familiar with podcasts have actually listened to one.
Podcast Listeners Have Grown 29.5% in 3 Years
In 2018, 44% of Americans 12 or older had listened to a podcast, compared to 57% in 2021.
% of Americans who have ever listened to a podcast: 2018-2021
41% of Americans Listen to Podcasts Monthly
In 2021, 116 million people listen to a podcast monthly.
Monthly Podcast Listeners Have Grown 61.5% in 3 Years
In 2018, 26% of Americans 12 or older listened to podcasts monthly, compared to 41% in 2021.
% of Americans who listen to podcasts monthly: 2018-2021
More than half of Americans Ages 12-34 Listen to Podcasts Monthly
As of 2021, 56% of all Americans, 12-34, listen to at least one podcast per month, compared to 49% in 2020.
Monthly Podcast Listening Growing Fastest Among Older Americans
From 2020 to 2021, the percentage of Americans ages 55+ who listen to podcasts monthly increased by 18%.
At present, more than one-quarter of all 55+ consumers in the United States are listening to podcasts a month.
Each Week, More Americans Listen to Podcasts Than Have Netflix Accounts
In 2021, 28% or 80 million Americans are weekly podcast listeners.
There are now 10 million more weekly podcast listeners than the 69 million Netflix account owners in the U.S.
This could indicate the start of a shift from video to audio media.
Weekly Podcast Listeners Tune in an Average of 8 Podcasts per Week
On average, podcast fans listen to 8 podcasts during the course of a week.
This average is skewed somewhat, however, by hard-core podcast devotees.
40% of weekly podcast listeners consume 1-3 podcasts per week, but 19% listen to 11 or more podcasts!
Overall, more listeners are listening to more podcasts per week as compared to 2020 in which 51% of listeners listened to only 1-3 podcasts per week.
Almost a Quarter More Americans Now Have “Smart Speakers” in Their Homes
Led by Amazon, growth in smart speaker ownership has been significant.
Smart speaker ownership overall increased by 22% between 2020 and 2021.
This increase in smart speakers is giving owners more opportunities to listen to podcasts at home.
As the pandemic continues, sales for at-home entertainment devices like smart speakers increased from last year.
Podcasting has become a strong form of media in the United States with listenership increasing in all age groups and the diversity of listeners also increasing.
Listeners also consume more podcasts than ever before possible due to the need for at-home entertainment during the pandemic.
Nevertheless, podcasts have become an important part of media today.
Podcast listening is continuing to soar.
These 2021 podcast statistics demonstrated that we are not yet at “peak podcast”, at least in terms of consumption.
Please do download all of The Infinite Dial from Edison Research and Triton Digital, as there are many more statistics and charts worth your attention.
The post Podcast Statistics for 2021 – Charts and Data appeared first on Content Marketing Consulting and Social Media Strategy.
Source: convinceandconvert.com
Is a Podcast Right for Your Business? (5 Questions to Ask Before You Start a Podcast)
It happens to all of us—we’re listening to a kickass podcast episode from another business and we have an epiphany…
Why don’t I do this?!
Been there done that (so much so that we have 2 podcasts).
Podcasts are great—really, really great—way to reach your customers, show your expertise and create more content that builds a relationship between your customers and your business.
We’re all for podcasts, but that doesn’t mean every business necessarily needs one.
Some industries work perfectly for podcasts while others might be a huge miss.
Before you spend time and money on creating the ultimate podcast studio and reaching your audience, ask yourself these 5 questions.
5 Questions to Ask Before You Start a Podcast
#1: Will Your Podcast Help You Reach More Customers?
Just like with any type of content you’re thinking about creating you want to make sure it’s something your customers even want.
While a huge majority of consumers are interested in listening to podcasts, the question is—are they interested in a podcast from you?
If you feel like they are… then that’s a green light to move forward to the next question.
If you’re already wondering if they would be, it doesn’t mean you can’t create a podcast.
You just may need to get creative on the traditional model.
For example, Macy’s could host a podcast where they have a famous fashionista interview other famous people in the fashion industry. While their consumer isn’t going to be overly excited for a podcast on the backend of Macy’s business model, they’ll definitely be interested to hear from fashion leaders. Don’t be afraid to get creative!
#2: Can You Show Your Expertise Via Podcast?
For most businesses, the answer to this question is yes, but for a select few this might be a bit harder.
We’re not mosaic painting experts, but it might be hard to showcase your expertise as an artist using only words (we’re definitely open to being proved wrong here though 
).
To make sure a podcast is right for your business, you want to figure out how you’re going to be able to showcase your expertise within each episode.
For example, that could be by interviewing experts, talking solo about industry topics, or even explaining how you’ve been doing something that others in your niche would want to do as well.
These are all ways to show your expertise.
#3: Can You Tie Your Podcast Back to Your Product?
At the end of the podcasting day, your podcast has to serve a purpose.
More than likely, that purpose is to create awareness around your products.
When you’re thinking of creating a podcast, you need to think of the end goal.
If you want to increase sales, what does your podcast need to be about that would tie perfectly back to your product?
For example, at DigitalMarketer we have the Perpetual Traffic podcast and The DigitalMarketer Podcast that talk about marketing strategies and interview experts.
These topics fit perfectly with our membership courses and workshops as well as our annual live event, so it makes sense to have them.
#4: Can You Commit to Sticking to It And Being Consistent?
Sporadic podcast uploads don’t drive a huge subscribership.
Just like other mediums of content (blogs, videos, social media posts, etc.) you can’t just hit publish once every few weeks. You’ll need a schedule to show people that you’re consistent and they can expect to hear from you every day, week, two weeks, etc.
Tell your subscribers, listeners and everyone else what days they can expect to get your newest episode and build an editorial calendar around it.
Create a podcast schedule and make sure you stick to it!
#5: What Would Be the Best Possible ROI from Your Podcast, and Can You Get That With Less of an Investment?
And the most important question of all—is podcasting worth the investment for your business?
This a tough metric to nail down as podcasting is generally pretty difficult to pinpoint conversions through.
But, you can look at the time and money investment it will take to start and maintain your podcast and ask yourself, “Could we put this money elsewhere and get a better return on our investment?”
For example, let’s say you’re willing to put $1,000 towards your podcast but you’ve also never run social media ads.
A business owner might ask themselves if they should hold off on the podcast and put their $1,000 into social media ads so they could get a clear ROI.
Once their ads are converting, then they can decide if now is a better time to start a podcast.
Podcasting can have a great ROI on your business, especially in the first few stages of the Customer Value Journey.
But, that doesn’t mean it’s the best move (right now!) for all businesses.
Use these 5 questions to confidently choose, or not choose, to start your podcast.
The post Is a Podcast Right for Your Business? (5 Questions to Ask Before You Start a Podcast) appeared first on DigitalMarketer.
Source: digitalmarketer.com
Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019)
This has been a long time coming and we’re so excited to finally share the news that The DigitalMarketer Podcast is now available!
This brand new podcast is hosted by DigitalMarketer’s very own Director of Content, Garrett Holmes, and Content Producer, Jenna Snavely. And, as you can see below, we’ve got a lot of amazing guests lined up!
With this podcast, our goal is to make you the smartest person in the room through incredible interviews with entrepreneurs and thought leaders spanning across all facets of the digital marketing world!
But, it’s not just interviewing… after we sit down with each guest, we bring YOU back with us to DigitalMarketer HQ (or, as we like to call it, “The Batcave”) and unpack these conversations so that you can apply these tactics and strategies in your business, starting today.
BUT—we need help from the DigitalMarketer community!
We want to reach as many podcast listeners as possible, and it helps the podcast tremendously to have subscribers, reviews, and ratings.
So we’re holding a fun giveaway contest to help get more podcast subscribers, reviews, and ratings and 2 lucky winners will each receive a ticket to Traffic & Conversion Summit 2019!
All we need you to do is:
- 1) Subscribe to The DigitalMarketer Podcast on iTunes
- 2) Leave an honest rating and review on iTunes
- 3) Share the podcast on Facebook or Twitter using #DMPodcast (if you’re not sure how to share a podcast, check out this nifty video tutorial)
We will randomly select 2 lucky subscribers on July 16, 2018, so please make sure you’ve completed all 3 steps above by July 15th.
We’re really excited about this podcast, and we know that you will be too.
So be sure to set aside some time today to subscribe and listen, but most importantly, to take action on the digital marketing strategies that are being shared because they are tactics that can be implemented TODAY!
Listen to the podcast today on iTunes, Spotify, Stitcher, and TuneIn.
And now, a quick overview of the first 4 episodes, all available today!
Episode 1: Daymond John, CEO @ Fubu on His ‘Rise & Grind’ Approach to Business Success
Join the experts as they interview Daymond John, author of the best-selling book Rise & Grind on what “Rise and Grind” is, how he’s put it to work for himself, and how it saved his life.
If you’re not where you want to be in your life or business, this episode will teach you what you need to know to start putting in the work without quitting your day job.
Episode 2: Ezra Firestone, CEO @ Smart Marketer Inc. on How To Reach More Customers By Telling Better Stories
Find out why Ezra is moving from a 30-day sales cycle to a 90-day sales cycle, why he didn’t get much ROI on a $1,000,000 investment in marketing on Pinterest (but you might), why he doesn’t run a Facebook group, and what the biggest threats are to the industry right now.
Episode 3: Suzi Nelson, Community Strategist @ DigitalMarketer on How To Leverage Communities to Generate Revenue For Your Business
Learn what it takes to start and grow a community around your business to start creating a network of brand ambassadors that will generate revenue while you sleep.
Discover the ins and outs of community management and how important community is in today’s digital marketing landscape.
Episode 4: Billy Gene Shaw, Founder & CEO @ Billy Gene Is Marketing on How To Make Video Ads That Actually ROI
Dive into the formula for making video advertisements that actually bring you a return on your investment and find out how
Billy Gene Shaw created a name for himself creating some of the funniest, craziest, and downright entertaining video ads you’ll find on the internet today.
The post Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019) appeared first on DigitalMarketer.
Source: digitalmarketer.com