Tag Archives for " podcast "

How to Add Your Podcast to Facebook

Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Does this have some perks? You bet it does.

Photo of a man recording audio on his phone and a woman listening through headphones

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

In this quick guide, I want to show you the simple steps necessary to get your podcast onto Facebook while also explaining how you can take advantage of this big change by the social media giant.

 

Why Should You Add Your Podcast to Your Facebook Page?

There are many reasons why having your podcast on Facebook is a great idea.

First of all, it’s a new opportunity to reach your audience without having to do anything at all.

Once it’s set up, you can let it run and your Facebook followers that might not have iTunes will be able to enjoy your podcast as well.

Here are some of the other reasons to create a Facebook podcast page:

 

Reach a Wider Audience

You can never be in too many places, as long as you can manage it while you’re there.

The more people you can reach, the more money you’ll make.

While this is generally true, the new Facebook podcast features provide more than just a wider audience.

Having your podcast on Facebook allows you to take it beyond an audio experience.

You can engage with your audience, talk with them, ask them questions, and piggyback off the success of your podcast to create new content in new places.

engaging content

Facebook is simply one more place you can go to reach your target audience.

 

Try Out New Features

Facebook is also rolling out a new suite of audio creation tools for its podcast feature.

They’ve invested in technology like text-to-speech, voice morphing, and a backend audio creation tool to make it more enjoyable for creators.

You can do all of this directly from the Facebook app without the need for a third-party provider.

The platform also offers a sound collection feature that allows you to optimize and make changes to the audio so you can mix different tracks together, create voice effects, and add filters.

I think the goal of Facebook might be to eventually have creators doing everything from front to back on Facebook.

They see where the niche is going, and that there is a growing demand for it.

Twenty-eight percent of listeners prefer podcasts over any other type of audio content, and around 18 percent say they listen to podcasts more now than they did seven years ago.

add your podcast to facebook - facebook podcast data

The chart above shows the percentage of people who have ever listened to a podcast year after year.

It continues to grow and as the younger generation grows up, they’ll be more in tune with this type of technology and expect Facebook podcasts to be readily available everywhere they go.

They’re not listening to radio and TV as much as the previous generations.

To sweeten the deal, even more, Facebook added a “soundbites” feature which allows you to create short audio clips featuring your favorite parts of all your podcasts.

You can cut out funny quotes, inspirational moments, or important pieces of history that you want to cherish and compile into a piece of content.

 

Live Audio Rooms

As I mentioned, one of the main reasons Facebook podcasts could be a powerful feature is the engagement factor.

That’s the one area where podcasting lacks; you don’t usually engage with people unless it’s on another platform, using a different medium.

When your podcast is on Facebook, you have a variety of ways to engage with your audience.

One way is through the creation of Live Rooms in groups.

For example, let’s say you have a football podcast discussing the upcoming season.

You can create a group to engage alongside your podcast.

After the podcast, you can jump into the group, answer questions, talk, and engage with the community about your thoughts and comments.

Live Audio Rooms screenshot

Monetization Opportunities

Like everything else on Facebook, it’s a vessel for advertisers and an income stream for creators.

There are multiple ways for creators to make money from their podcast, including donations, entry fees, audio creator funds, and subscriptions.

There is the potential to turn this into something similar to Patreon, which requires subscribers to pay a monthly fee to maintain access to a private community.

Facebook podcasts appear to be much more than a feature, but rather an attempt to create a whole new experience on the platform for audio lovers.

Podcast screenshot

Steps to Add Your Podcast to Facebook

Now let’s talk about some of the actionable steps you can take to get your podcast on Facebook.

If you already have a successful podcast, you might not need to take all of these steps, but for those of you without a big presence on Facebook, here’s what you’ll want to do.

Screenshot of audio creation tools

Set Up Your Facebook Business Page

The first thing you’ll do is set up a Facebook Business Page.

It’s free and simple to do.

You’ll log into Facebook, click the “create a page” button and go through the following steps:

1. Enter your desired page name

2. Pick a category based on what type of content you create

3. Fill out a description

4. Click create page

add your podcast to facebook - business page creation

 

Complete Your Facebook Profile

Once you’ve filled out all the necessary information, you’ll want to do things like upload a banner photo, profile picture, and fill out the small details about what people can expect to learn or hear in your podcast.

Make sure to optimize your business page so people can find you.

Remember that people can find you by searching on Facebook, so the basic principles of social media keyword research apply here. add your podcast to facebook podcast - your profile

Link Your Podcast to Facebook

You’ll need to use an RSS feed to get a Facebook podcast, which sounds complicated, but it isn’t.

Once you’ve recorded an episode, you’ll want to upload the mp3 file to iTunes, generating an RSS feed link.

This allows other platforms to play the podcast such as Spotify or Facebook.

It also allows you to share the podcast to other places such as a website or other social media accounts.

The best part about this is that you only have to do it once.

When you have everything set up, your new podcast episodes will automatically post to Facebook each time you upload a new one on iTunes. add your podcast to facebook podcast example

Adding Your Podcast to Facebook Frequently Asked Questions

Which podcast channels can connect to Facebook?

Currently, only iTunes can connect with Facebook, but as I mentioned above, that’s okay as long as you’re using the RSS feed because people on any platform will still be able to listen to your podcast.

You’ll just have to use iTunes to connect it to Facebook.

How do I know if I’m getting more views because my podcast is on Facebook?

Facebook offers a complete suite of analytics with new features to help you identify how well your podcast is performing.

You also have a variety of options to take your followers off the podcast and entertain them elsewhere, like in Facebook groups and messenger groups as well.

Do you have to pay to put your podcast on Facebook?

Not only is it free to put your podcast on Facebook, but they also provide a creator fund and new monetization options that make it profitable to add your podcast to Facebook.

You’ll be able to collect a share of ad revenue while generating new income streams and providing content to your audience in a new and exciting location.

Does having your podcast linked to your Facebook page make it easier to promote it on the platform as well?

Only time will tell because this feature is still in the infancy stages.

Long term, I think it will. Promoting yourself on social media is all about being consistent and creating content that provides value in some way to the audience, so even now it’s a great way to promote your podcast.

Can you use Facebook Ads to promote your podcast?

Facebook ads for podcasts aren’t something Facebook is discussing at this time, but I imagine they will provide a way for you to create an individualized ad that specifically targets podcast listeners in your niche.

You can, however, use ads to promote your podcast’s Facebook page.

This is a really new feature that hasn’t even reached most smaller creators at this point.

We’ll have to wait and see!

 

Facebook Podcast Conclusion

Creating a Facebook podcast is much simpler than you thought, right?

It’s clear that Facebook is striving to become the only place you need to go for content, networking, business, and more.

If you need help figuring out how you can make the most of your podcasting efforts, we can help.

If you’re already a seasoned veteran in the realm of audio entertainment, perhaps migrating to Facebook might help you reach even more listeners?

Podcasting continues to gain in popularity, especially as the younger generations age.

It’s time to get on board or get left behind.

Do you think Facebook podcasts are a powerful income stream moving forward?

Source: neilpatel.com

Podcast Statistics for 2021 – Charts and Data

 

Podcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, the pandemic, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices.

How to Produce a Podcast

2021 podcast statistics from Edison Research and Triton Digital have recently released as part of the annual study: The Infinite Dial.

This study is now in its 23rd year and is widely regarded as the finest research on audio habits and podcasting available anywhere.

I strongly encourage you to download the entire study (no cost) as it contains substantially more insights than I’ve summarized here.

Podcast statistics 2021

Download The Infinite Dial 2021 report now.

Podcast Statistics

Note that this research surveyed Americans 12 years of age and older.

78% of Americans are Now Familiar with Podcasting

This is approximately 222 million people and an increase of 10 million in one year — a 4.72% increase.

57% of Americans Have Listened to a Podcast

This is up from 55% in 2020 and 51% in 2019.

This indicates that roughly three-quarters of the people who are familiar with podcasts have actually listened to one.

Podcast Listeners Have Grown 29.5% in 3 Years

In 2018, 44% of Americans 12 or older had listened to a podcast, compared to 57% in 2021.

% of Americans who have ever listened to a podcast: 2018-2021

% of Americans who have ever listened to a podcast: 2018-2021

41% of Americans Listen to Podcasts Monthly

In 2021, 116 million people listen to a podcast monthly.

Monthly Podcast Listeners Have Grown 61.5% in 3 Years

In 2018, 26% of Americans 12 or older listened to podcasts monthly, compared to 41% in 2021.

% of Americans who listen to podcasts monthly: 2018-2021

% of Americans who listen to podcasts monthly: 2018-2021

More than half of Americans Ages 12-34 Listen to Podcasts Monthly

As of 2021, 56% of all Americans, 12-34, listen to at least one podcast per month, compared to 49% in 2020.

Monthly Podcast Listening Growing Fastest Among Older Americans

From 2020 to 2021, the percentage of Americans ages 55+ who listen to podcasts monthly increased by 18%.

At present, more than one-quarter of all 55+ consumers in the United States are listening to podcasts a month.

 

Each Week, More Americans Listen to Podcasts Than Have Netflix Accounts

In 2021, 28% or 80 million Americans are weekly podcast listeners.

World’s biggest streaming services by subscribers, millions

There are now 10 million more weekly podcast listeners than the 69 million Netflix account owners in the U.S.

This could indicate the start of a shift from video to audio media.

 

Weekly Podcast Listeners Tune in an Average of 8 Podcasts per Week

On average, podcast fans listen to 8 podcasts during the course of a week.

This average is skewed somewhat, however, by hard-core podcast devotees.

Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report from our friends at Edison Research includes many remarkable findings about smart speakers in 2018 that spotlight the inexorable march of these devices into our living rooms and collective consciousness. I scoured the 2018 Smart Audio Report from Edison (in conjunction with National Public Radio) and found these highlights; the 15 key statistics about smart speakers in 2018. 43 Million Americans Own a Smart Speaker This is more people than live in California, and represents 18% of the adult population. Netflix has more than twice as many subscribers as there are smart speaker owners, but reaching near 20% penetration with any consumer electronic is a major feat, especially in a very short period of time. <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D151708&text=%2243&via"jaybaer"&related"jaybaer"' target='_blank'rel="noopener noreferrer">"43 </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D151708&text=%2243&via"jaybaer"&related"jaybaer"' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Click To Tweet</a></span> Smart Speakers Ownership Varies Little by Age Perhaps more so than any technology device, smart speaker ownership has been embraced by Americans in all generations. Ownership rates for these devices are nearly equivalent among people 25, 35, 45, or 55 years old. Smart Speakers Owned More Often by Women Currently, 54% of all smart speaker owners are women. In 2018, Most Smart Speaker Owners Are Very New Users The Smart Audio report found that 3/4 of all smart speaker owners have owned their device for less than one year, with the balance (26%) falling into the first adopters category, and owning their Amazon Alexa or Google Home for more than 12 months. Once You Own a Smart Speaker, You Often Use it More Than They Did Initially One of the most interesting findings in this report is that 48% of the first adopters (have owned a smart speaker for longer than one year) use the device more often now than they did in the first month of ownership. This is even more pronounced among the newer buyers, 54% of whom say they use their smart speaker more today than they did in month one. Fundamentally, this speaks to the broad functionality of these consumer electronics, and owners' appetite for discovering new ways to utilize smart speakers in their day-to-day lives. Once You Own a Smart Speaker, You're Likely to Buy More Nearly 50% of Americans who own a smart speaker own two or more of these devices. And among owners who have had a smart speaker for more than one year, 27% of them now own three or more units. <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D151708&text=%2227%25&via"jaybaer"&related"jaybaer"' target='_blank'rel="noopener noreferrer">"27% </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D151708&text=%2227%25&via"jaybaer"&related"jaybaer"' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Click To Tweet</a></span> Smart Speakers are Likely to Become the Dominant Audio Player While sources of audio listening are broad and varied, including laptops, AM/FM radio, smart phones, car stereo and more, it is remarkable that among people who have owned a smart speaker longer than one year, these devices are where they listen to audio most often. This is not the case among newer owners of smart speakers, which further underscores the finding in this Smart Audio report that as owners get more time with these devices they use them more, and in more ways. Podcast Listeners Love Smart Speakers Among newer (less than one year) owners of smart speakers, 39% of this group listen to podcasts on these devices at least once per week. And a whopping 70% of this group have listened to a podcast at some point via their Amazon Alexa or Google Home unit. (GRAPHIC) <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D151708&text=%2239%25&via"jaybaer"&related"jaybaer"' target='_blank'rel="noopener noreferrer">"39% </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D151708&text=%2239%25&via"jaybaer"&related"jaybaer"' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Click To Tweet</a></span> Smart Speakers May Solve the "Podcast Discovery" Problem For years, the growth of podcasts (see our key 2018 podcast statistics here) has been steady, but without a true breakout moment. The theory has long been that one of the things holding podcasts back has been the relatively fussy need to have a podcast app on your phone or laptop or car and then find or "discover" good shows worth your time. This new report from Edison Research suggests that smart speakers may fix this deficiency. 74% of smart speaker owners who listen to podcasts do so directly from the device, meaning they say "Alexa, play the Social Pros Podcast" (my show). That's as easy as it gets, and could usher in a new era of even greater podcast consumption. Smart Speaker Education is Key to Unlocking Usage As a very early adopter of smart speaker technology myself, I absolutely agree with this finding in the report: 65% of new smart speaker owners say they don't know enough about what the device can do. Every second there is some new tool, recipe, or voice command with which your smart speaker can interact. I get a regular email from Amazon with updates, but that's like drinking out of a swimming pool with a straw. There needs to be a better way to figure out what/how to maximize utility of smart speakers. Will we see yesterday's home theater installation companies become smart speaker optimizers? Smart Speakers are Accessible to the Entire Household Other than maybe television, smart speakers may be the most widely used consumer technology ever devised. 73% of owners report that their children living at home make use of their Amazon Alexa or Google Home unit. Word of Mouth is Driving Smart Speaker Adoption You haven't seen a tremendous amount of advertising about these devices, because advertising is mostly unnecessary. The people who already own smart speakers are propelling the next wave of adoption, either through word of mouth, or via gift-giving. In fact, 61% of new smart speaker owners have encouraged their friends to purchase a device. <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D151708&text=%2261%25&via"jaybaer"&related"jaybaer"' target='_blank'rel="noopener noreferrer">"61% </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D151708&text=%2261%25&via"jaybaer"&related"jaybaer"' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Click To Tweet</a></span>  

40% of weekly podcast listeners consume 1-3 podcasts per week, but 19% listen to 11 or more podcasts!

Overall, more listeners are listening to more podcasts per week as compared to 2020 in which 51% of listeners listened to only 1-3 podcasts per week.

 

Almost a Quarter More Americans Now Have “Smart Speakers” in Their Homes

Led by Amazon, growth in smart speaker ownership has been significant.

Smart speaker ownership overall increased by 22% between 2020 and 2021.

2018 smart speaker ownership by age

This increase in smart speakers is giving owners more opportunities to listen to podcasts at home.

As the pandemic continues, sales for at-home entertainment devices like smart speakers increased from last year.

Podcasting has become a strong form of media in the United States with listenership increasing in all age groups and the diversity of listeners also increasing.

Listeners also consume more podcasts than ever before possible due to the need for at-home entertainment during the pandemic.

Nevertheless, podcasts have become an important part of media today.

Podcast Audience

Podcast listening is continuing to soar.

These 2021 podcast statistics demonstrated that we are not yet at “peak podcast”, at least in terms of consumption.

Please do download all of The Infinite Dial from Edison Research and Triton Digital, as there are many more statistics and charts worth your attention.

The post Podcast Statistics for 2021 – Charts and Data appeared first on Content Marketing Consulting and Social Media Strategy.

Source: convinceandconvert.com

7 Must-Haves for Starting a Podcast

Let us be the first to welcome you to the truly wonderful world of podcasting.

Seriously.

We love podcasts so much that we have 2 of them (and one of them has over 4 million downloads). 👀

When we first started podcasting, we did it with hope in our eyes.

We knew that it wasn’t necessarily the most easy-to-track way to promote ourselves—but we knew that it could work.

And it did.

Podcasts

Now that we’ve launched 2 successful shows, we’re going to show you the essentials of starting your own podcast.

You don’t need a huge budget or listenership to start your podcast.

You just need to know who you’re doing it for, what you’re going to talk about, and a few pieces of tech and software to pull it all together.

 

7 Must-Haves for Starting a Podcast

Here are the 7 must-haves for starting a podcast.

#1: Ideal Listener

Your ideal listener is your customer avatar.

They’re the person you ideally want listening to your show and who you’re going to curate your content around.

For example, Tim Ferriss’s ideal listener is somebody who wants to improve themselves by listening to how others are eating, exercising, doing business, and pushing their mental limits.

Areas of Life

This person is also going to be interested in Tim’s other products, like his books Tools of Titans, 4-Hour Workweek, and Tribe of Mentors.

For The DigitalMarketer Podcast, our ideal listeners are marketers, agency owners, and business owners who want to learn from successful marketers and entrepreneurs as to how they can improve their business.

This is also the DigitalMarketer customer avatar, which means all of our listeners are also leads that we can talk to about our products (as necessary).

To figure out who your ideal listener is, you can fill out the Customer Avatar Worksheet which will help you with the next podcast must-have: your description.

 

#2: Podcast Description

Without surprise, your podcast description is going to describe your podcast.

What can listeners expect and who can they expect it from?

For example, here’s the description for the Perpetual Traffic podcast as it’s seen on Spotify.

Perpetual Traffic podcast description

Here’s a checklist of things to include in your podcast description:

✅ How often you publish a new episode

✅ Who is hosting it

✅ What industry you talk about

✅ Who gets value from your podcast

#3: Podcast Cover Art

Perpetual Podcast

Podcast cover art is the image that will appear when somebody searches or listens to your podcast.

Your cover art is essentially the logo of your podcast—you want something that when people see it, they immediately think of you.

There are several options for creating podcast cover art from choosing just graphics or deciding to make it a photo of yourself.

For example, here’s our podcast, Perpetual Traffic’s cover art that’s a graphic:

Perpetual traffic podcast art

And here’s the cover art for The Marketing Secrets Show by Russel Brunson that features a photo of Russel:

marketing secrets podcast art

There is no right or wrong when it comes to creating your podcast cover art. Just make sure that it’s on brand.

 

#4: RSS Feed

Your RSS feed is how you’ll post your podcast to be heard by your listeners.

This RSS feed will either be on your own website or through a podcasting platform that you choose to host your podcast through.

For example, you can post the audio directly to your website and have that link to iTunes, Stitcher, TuneIn, etc. OR, you can use a platform like Libsyn to upload your audio and have your RSS feed through them.

There is no right or wrong choice here.

We suggest doing research on different podcast hosting platforms to see if there is one that suits your needs and is a better option than hosting on your own website.

At DigitalMarketer, we host our podcast through Libsyn and use a Smart Player to make the audio accessible on the show notes of each episode.

Get Free Access to DigitalMarketer's Training Library

#5: Microphone

Alright, now that we’ve gone over the parts of your podcast that will be seen and heard from others, it’s time for the stuff that only you really see: the tech.

As a new podcaster, you do not need to spend a hefty amount of money on a state-of-the-art microphone.

Microphone for Podcast

A good starter microphone is the Audio-Technica ATR2100 USB.

It’s about $100 and it has a USB connector so you can record audio directly to your computer.

Since this is a handheld microphone, make sure you’re getting a stand and clasp for it as well (which should be included when you purchase it).

With your cool new mic, you’ll want to find a quiet place to record your episodes.

Since the audio is the make-all-be-all of your podcast, you want to make sure there isn’t distracting background noise or weird echoes from recording in an empty room.

Make sure to run a few audio tests before recording your entire episode so you know it sounds 👌.

 

#6: Audio Editor

The second tech that only you’ll see is your audio editor.

This isn’t a total necessity if you just want to record yourself talking and aren’t worried about editing out your pauses or “ums,” but if you want to take your podcast to the next level you can use the audio editing software.

If you’re on a budget, you can easily use iMovie or Garageband. Both of these come free on Apple computers.

You can record your audio using Garageband and edit it inside of Garageband or export it into iMovie to edit depending on which platform you’re most comfortable with.

Once you’re ready to go to the next step, you can use platforms like Logic Pro X and Descript to edit your audio.

Logic Pro

#7: A (Mini) Marketing Strategy

Ah, and now it’s time to get people to listen to your podcast.

While we’re CERTAIN that your podcast is awesome, it can be hard to get the word out about it if you don’t already have a big audience.

Live Podcast

Here are a few quick tips for marketing your podcast:

  • Invite guests to be interviewed: This will put your podcast in front of their audience and help you get more exposure
  • Be a guest on other people’s podcast: As a guest on someone else’s podcast, you’re being exposed to their audience and can show them why they would want to come over and listen to your episodes
  • Take your episodes and turn them into articles: You can post these articles on your website, Medium, or Quora with a sentence at the bottom that says, “Originally posted as Episode 6 of the Brand New Podcast, listen here for more tips on marketing your podcast.
  • ”Promote in Facebook groups, forums, subreddits, etc.: While promoting is usually banned in these groups, if you provide enough value in your answers and posts you’ll be able to mention your podcast without making moderators mad
  • Advertise in newsletters: Find the newsletters that your ideal listener is subscribed to and ask if you can have an ad spot in one of the upcoming emails

And that’s pretty much everything you need to get started with your own podcast.

Apple Podcast Girl

It shouldn’t cost you a huge amount of money and you don’t need a huge following to get started.

You do need to be willing to figure out exactly who your ideal listener is, what content they’re going to care about, and how you’re going to get your show in front of more people.

Remember, every podcaster started somewhere (even Joe Rogan).

Get Free Access to DigitalMarketer's Training Library

The post 7 Must-Haves for Starting a Podcast appeared first on DigitalMarketer.

Source: digitalmarketer.com

Blogger in the morning

254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast

Do you have a blog? Why not? It’s time to get started. Imagine the breakthroughs you could experience. And if you do already have a blog, have you had a breakthrough? You have? Then tell us about it. We’re seeking submissions of stories to appear on the ProBlogger podcast for the theme, My Blog Breakthrough.

Our goal with this series is to feature bloggers from around the world telling stories about breakthroughs in their blogging.

We want to inspire ProBlogger listeners and give them practical ideas to try with their own blogs.

For sale by Jaromír Chalabala on 500px.com

Your breakthrough can be about anything, big or small. For example:

  • How an influencer helped you grow your blog
  • A new income stream
  • How you made your first dollars blogging
  • How a post went viral
  • An opportunity that arose from blogging
  • A mindset shift that led to growth in your blog
  • A tool you started using that led to new results
  • Refocusing your blog on a new, narrower, or broader niche
  • How you overcame fear or some other obstacle in your blogging

We want to feature a variety of bloggers’ stories, including bloggers of different experience levels, countries, and niches.

If you’d like to participate, submit your story and complete the form at problogger.com/breakthrough.

You can be brief and only include:

  • Your name
  • Your blog URL
  • Your blog topic
  • What blogging was like before the breakthrough
  • What the breakthrough was
  • What blogging was like after the breakthrough
  • A tip you’d give listeners that might help them with this breakthrough
  • Anything else you think we need to know that relates to your breakthrough story

If your story is selected, you will be asked to record your breakthrough story as an audio file.

Ready to share your story and help others?

ProBlogger_Episode_100

Further Listening

253: I Guarantee This Will Improve Your Blog

Courses

Join our Facebook group

Hi there and welcome to episode 254 of the ProBlogger Podcast. My name’s Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, events, job board, ebooks, and a couple of courses now that help you to start a great blog and to build a profit around that blog as well.

In today’s episode, episode 254 which you can find the show notes for it at problogger.com/podcast/254, I want to invite you to be a part of an upcoming show on this podcast.

We want to do a series of shows actually called My Blog Breakthrough. We are seeking submissions from you, listeners of the podcast, and readers of the blog, to appear on the podcast by submitting a short audio clip where you talk about a blogging breakthrough that you have had.

Click ► to expand…

Full Transcript

My hope is that this series is going to both inspire our listeners by hearing some different voices from bloggers around the world, sharing their stories, but also giving a few practical ideas of things that other listeners could apply as well.

If that interests you, listen on, and I’ll talk to you a little bit more about what we’re looking for and how you can participate in today’s challenge.

Again, the show notes today where you find links to how to submit your story, the show notes are at problogger.com/podcast/254.

 

Start A Blog Course

As part of our Start A Blog course which we launched at the start of this year. We did a similar series to what we are planning with this new one–where we invited listeners to submit stories of them starting a blog and it was amazing.

People really enjoyed that series. We featured, I think it was probably almost 10 different stories over a week or so of bloggers.

It was really great to hear the different accents and the different stories of bloggers in different nations starting their blog and what the start of their blog led to.

This really stimulated us with this idea today of doing a series of your blogging breakthroughs.

We know, for a fact, because we hear about these little breakthroughs all the time in our Facebook group, and via emails from listeners and readers as well, that you are constantly, as a listenership, having breakthroughs in your blogging.

Intuition to Share

Every time we get one of the stories, we think, “Ahh, wish we could share this with a wider audience.” That’s what this series is about.

I hope as I said at the start, is that we want to inspire ProBlogger listeners with your stories—your big stories and your little ones as well because we all have different types of breakthroughs in our blogging.

We also really would like this to be a practical thing as well. What we’re going to ask you to do is to submit your story but also share a tip that will help others make a similar breakthrough as well.

Now, you’re probably wondering, “What could I do as a breakthrough?” Well, really it could be anything at all that has helped to grow your blog.

About Traffic

Measuring web traffic

Now, probably some of you are already thinking about how you’ve grown your traffic. We’re certainly open to hearing breakthroughs about traffic but we don’t want everyone to talk about the same thing.

In fact, if everyone submits traffic, we’ll only probably be able to feature a few of them. There are so many other breakthroughs that maybe you could talk about.

Income Story

Site Traffic Sources

Maybe it could be the story of trying a new income stream or even the story of how you made your first dollar blogging–that first income stream for you.

  • Or maybe some are stories about how an influencer has helped, or how you got featured in the media, or how a post that you wrote went viral for the first time, and how you’ve replicated that.
  • Or an opportunity that arose from blogging. Maybe a book deal came through, maybe an opportunity to be featured on someone else’s podcast–a big blogger’s podcast.
  • Or maybe it was a mindset shift that led to growth in your blog in some way.
  • Or a new tool that you started to use that led to new results.
  • Or a new strategy, or a new social network that you tried.
  • Or maybe it was you’ve refocused your blog, relaunched it.

A new niche, or a narrower niche, or a broader niche. Or maybe it’s the way you overcame fear or some other obstacle in your blogging.

Really, the breakthrough can be anything that you would like. Even if it’s something small because what I’ve learned over the years is that sometimes it is the small things that lead to bigger ongoing results.

I would love to hear some of those types of stories as well. But if you’ve got a big one as well, you’re more than welcome to share that too.

Featuring a Story

Live Podcast

Now, we do want to feature a variety of bloggers.

We want to feature bloggers male and female. We want to feature stories from bloggers who sort of are at the beginning of their journey and more experienced bloggers.

We want to feature some stories of bloggers that you may have heard of before and some new bloggers, bloggers from different countries, and bloggers focusing on different niches.

If you’re thinking, “Oh, I’m not big enough. I’m not well-known enough.” We would love to hear your stories.

Sometimes those unknown bloggers that the rest of us don’t know about, they’re sometimes the best stories of all.

We’re looking for breakthroughs of different kinds.

Again, we cannot feature too many on the same kind of wavelength.

That’s why we’ve kind of chosen the way that we have for you to submit your stories as well because we don’t want you to start recording your story straight away.

We’d like you to submit in a form your idea for the story, just to save you the work of recording something. We want to select and then we’ll commission the ones that we want.

That way, we’d know we’re going to get a variety of stories, and we’re not going to waste too much of your time as well.

Record a Story

Apple Podcast Girl

If you’d like to participate, we are going to ask you to record a story, it’ll have to be within 10 minutes, and we would like it to be of a reasonable quality so that we can use it on the podcast.

You need to be able to record a story. You need to be willing to have your voice on the ProBlogger podcast and heard by quite a few bloggers. There’s an opportunity for you here to share your link.

Hopefully, it will help you to grow your blog and connect with other bloggers as well but we would love it if you head over to a form that we’ve set up.

Breakthrough

We’ve set up the form at problogger.com/breakthrough. We’ll link to it in today’s show notes as well.

You will see there that I’ve written a little bit of information about what we’re looking for and there is a form there that asks you a few questions.

It asks you, what is your blog name, what’s your blog URL, what’s the topic of your blog.

Then it asks you some questions that again, help us to understand what you are going to talk about in your recording.

Breakthrough Transformation

Podcast Audience

We want to know what was blogging like before your breakthrough, what was the breakthrough, and what was blogging like after the breakthrough.

That’s really important for us because we want to see that this breakthrough actually led to some kind of transformation in your blogging or growth in your blogging in some way.

You don’t have to write a lot in there. We just want to know the theme of your topic and any relevant information for you there.

We don’t want a transcription of what you’re going to say, just the idea, really. We want to know what tip you will give our listeners that might help them with a similar kind of breakthrough.

Then there’s also an opportunity for you to tell us anything else that you think we need to know about your story.

Now, keep in mind we’re looking for storytelling here that is going to inspire our readers. Again, it doesn’t need to be a massive story in many ways.

Something Small

It could be something small. In fact, sometimes those small things can inspire people the most because they think they can do it too. We’re looking for stories but also looking for something practical here as well.

That’s something that I always try with the ProBlogger podcast to do. I want to inspire you but more than that, I want to give you something that you can go and do as well.

Please don’t feel the need to write too much. I’m looking forward to seeing what you submit.

Now, if I was doing this, as I thought about this, I really have done this with almost every podcast I’ve written out, I usually try and bring something into the podcast that is a story for myself.

If I was doing this, a few things that I would—I’d give you some ideas, it might help to get the wheels turning in your mind—I might do a mindset shift that I made in the early days in my blogging where I decided to stop treating my blog as a hobby and it’s something that might, one day, become a full-time thing.

I made this mindset shift with Vanessa to treat my blog as a business today. I talk about that story in episode 100 of this podcast.

Mindshift

Mindfulness- Drinking Coffee - Personal Development

That might be an example that you might want to listen to that could give you some ideas about a mindset shift that changed for you.

Or back in episode 167, I talked about how I overcame eight years of procrastination to write a blog post that I’ve been putting off, that I’ve been too scared to write.

Hell, that blog post, when I did write it, actually ended up helping me earn an income–a 5-figure income a month in some months. That was 167.

Episode 67 was when I created my first ebook by repurposing a lot of the content I’d already published before.

That was a breakthrough because it, one, it grew us an income stream but it helped open up a new type of income stream for me.

That was the first of many ebooks that came or when I created the 31 Days to Build a Better Blog blog post series.

The breakthrough there was really understanding that my readers didn’t want just information, that they wanted a challenge, they wanted something to do as well, and that in turn, let to the new course that we’ve just launched as well which you can listen to information about in our last podcast.

These are the types of things that I’m looking for. They could be mindset shifts, new tools, new strategies, and new understandings, new learning even. Again, head over to problogger.com/breakthrough.

I will love to read your story and then we will be in touch with those that submit that. We want to actually record something as well.

I look forward to presenting those stories in our future episodes of this podcast. It might take us a few weeks to go through this process and get them up and running as well.

Season

Mindset

The other thing that I just wanted to let you know is that there will be a few weeks’ breaks on this podcast. It’s the middle of the year.

We’ve had a fairly intense year so far and we think, as a team, we just need a little bit of break from producing the podcast for a few weeks.

I know a lot of you are on summer holidays in America or in other parts of the world. Here in Australia, we’ve in the middle of winter and it’s freezing.

We’re just going to have a little bit of hibernation of the podcast for a few weeks while we get this new series up and running.

 

If you’re missing the ProBlogger podcast, there are 253 other episodes that you can dig around into. I mentioned a few of those today in the show.

I do encourage you to dig around in the archives. Have a listen to something that you may have missed in the past.

Thanks for listening. I look forward to chatting with you in a few weeks’ time in the upcoming episodes of the ProBlogger podcast. Thanks for listening.

Think of Start a Blog Course

If you’re still listening and you are still thinking about your breakthroughs and wondering what breakthrough you could share, I know some of the biggest breakthroughs you really need is to start a blog.

It’s amazing how many listeners of the ProBlogger podcast are in the same position as you. People who haven’t yet started a blog. If you are one of those, I do encourage you to check out our completely free Start A Blog course.

It is designed to walk you through the process of starting a blog.

It is a seven-step course. It’s very comprehensive but it will walk you through even the question of, “Is a blog right for you?” It will help you to define what your blog is about.

It will help you work out what to call your blog, how to get a domain name set up, how to get hosting set up, how to get your WordPress theme set up, and a bit of a checklist there for getting your email and social media account set up as well.

It is completely free. It can be found over at problogger.com/startablog. It will take you through there where you can signup and register for that free course.

If you know someone who hasn’t started a blog, give them the gift of this course by letting them know about it as well. Again, it’s problogger.com/startablog.

How did you go with today’s episode?

Enjoy this podcast?

Sign up for our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts.

 



     Related Stories218: How to Set Smart Blogging Goals for the New Year214: 4 Realities of Blogging All Bloggers Need to Talk About205: 5 Obstacles Bloggers Face (And How to Get Over Them)

Source: feeds.feedblitz.com

T&C - San Diego Convention Center

Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019)

This has been a long time coming and we’re so excited to finally share the news that The DigitalMarketer Podcast is now available!

Modern Podcast Studio

[Listen on iTunes]

This brand new podcast is hosted by DigitalMarketer’s very own Director of Content, Garrett Holmes, and Content Producer, Jenna Snavely. And, as you can see below, we’ve got a lot of amazing guests lined up!

Guests of The DigitalMarketer PodcastWith this podcast, our goal is to make you the smartest person in the room through incredible interviews with entrepreneurs and thought leaders spanning across all facets of the digital marketing world!

But, it’s not just interviewing… after we sit down with each guest, we bring YOU back with us to DigitalMarketer HQ (or, as we like to call it, “The Batcave”) and unpack these conversations so that you can apply these tactics and strategies in your business, starting today.

BUT—we need help from the DigitalMarketer community!

We want to reach as many podcast listeners as possible, and it helps the podcast tremendously to have subscribers, reviews, and ratings.

So we’re holding a fun giveaway contest to help get more podcast subscribers, reviews, and ratings and 2 lucky winners will each receive a ticket to Traffic & Conversion Summit 2019!

Here’s how to enter the contest:

All we need you to do is:

We will randomly select 2 lucky subscribers on July 16, 2018, so please make sure you’ve completed all 3 steps above by July 15th.

We’re really excited about this podcast, and we know that you will be too.

So be sure to set aside some time today to subscribe and listen, but most importantly, to take action on the digital marketing strategies that are being shared because they are tactics that can be implemented TODAY!

Listen to the podcast today on iTunes, Spotify, Stitcher, and TuneIn.

And now, a quick overview of the first 4 episodes, all available today!

 

Episode 1: Daymond John, CEO @ Fubu on His ‘Rise & Grind’ Approach to Business SuccessThe DigitalMarketer Podcast: Episode 1: Daymond John, CEO @ Fubu on His ‘Rise & Grind’ Approach to Business Success

Join the experts as they interview Daymond John, author of the best-selling book Rise & Grind on what “Rise and Grind” is, how he’s put it to work for himself, and how it saved his life.

If you’re not where you want to be in your life or business, this episode will teach you what you need to know to start putting in the work without quitting your day job.

Listen to Episode 1 on iTunes

 

Episode 2: Ezra Firestone, CEO @ Smart Marketer Inc. on How To Reach More Customers By Telling Better StoriesThe DigitalMarketer Podcast: Episode 2: Ezra Firestone, CEO @ Smart Marketer Inc. on How To Reach More Customers By Telling Better Stories

Find out why Ezra is moving from a 30-day sales cycle to a 90-day sales cycle, why he didn’t get much ROI on a $1,000,000 investment in marketing on Pinterest (but you might), why he doesn’t run a Facebook group, and what the biggest threats are to the industry right now.

Listen to Episode 2 on iTunes

 

Episode 3: Suzi Nelson, Community Strategist @ DigitalMarketer on How To Leverage Communities to Generate Revenue For Your Business

The DigitalMarketer Podcast: Episode 3: Suzi Nelson, Community Strategist @ DigitalMarketer on How To Leverage Communities to Generate Revenue For Your Business

Learn what it takes to start and grow a community around your business to start creating a network of brand ambassadors that will generate revenue while you sleep.

Discover the ins and outs of community management and how important community is in today’s digital marketing landscape.

Listen to Episode 3 on iTunes

 

Episode 4: Billy Gene Shaw, Founder & CEO @ Billy Gene Is Marketing on How To Make Video Ads That Actually ROI

The DigitalMarketer Podcast: Episode 4: Billy Gene Shaw, Founder & CEO @ Billy Gene Is Marketing on How To Make Video Ads That Actually ROI

Dive into the formula for making video advertisements that actually bring you a return on your investment and find out how

Billy Gene Shaw created a name for himself creating some of the funniest, craziest, and downright entertaining video ads you’ll find on the internet today.

Listen to Episode 4 on iTunes

 

The post Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019) appeared first on DigitalMarketer.

Source: digitalmarketer.com