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How to Make Money Blogging

 

I’ve had days where I made ten thousand dollars on my blog. It’s not even out of the ordinary.

Now it took a ton of hard work and dedication to reach millions of readers. You need serious traffic to make that kind of money. It’s not something you should expect to achieve overnight.

That said, all that stands between you and this kind of success is your time and effort.

Plus, there are way more ways to make money blogging today than when I first started. Making an extra few hundred dollars a month is not that far off if you are willing to put in the work.

standout

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

In this guide, I’ll show you the exact way to make money from blogging by avoiding the mistakes I’ve made in my 10-year journey.

Sound good? Let’s begin.

 

Your 2-Minute Cheat Sheet

The very first thing you need to start making money is to come up with an idea and the name for your blog. Think through the topics you’d want to write about often.

After that, sign up for the WordPress Starter plan with Hostinger. Even if you don’t have much of a budget, you can lock in an affordable rate of $3.99 per month for four years.

After you select your hosting plan and create your account, Hostinger’s setup wizard will help with much of the rest.

Enter some details about your site and your site-building experience level, then select WordPress as your platform of choice. Hostinger will install WordPress for you once the setup is completed, so you don’t have to do a thing.

After that, you can select a template for your site or start designing it from scratch.

The last step is to select a domain name. With Hostinger’s WordPress Starter hosting plan (and higher plans, as well), a free domain is included. Just make sure to add on WHOIS privacy. A few extra dollars for better privacy and security can be well worth it.

And with this, you’ll have your blog site up and running. Hurrah!

The next step will be finally writing and publishing your first blog post.

Once you’ve got a few posts up and have started to attract some traffic, you can work on monetizing your blog to make your first dollars.

For this, you’ll have to sign up for a Google AdSense and Amazon Associates account to make money through ads and affiliate marketing, respectively. You can also sell your own products and services after successfully driving high traffic to your site.

That was the basics. Let’s get into the details now.

 

How to Make Money Blogging

Step 1: Figure Out Your Blog’s Niche

The first on the agenda is to decide what your blog is going to be about. Whether you want to talk about marketing, CBD, veganism, or just random life stories, figure it out.

Remember, your idea doesn’t have to be revolutionary, but you do need a unique voice.

Here are two tips for deciding on a blog niche:

1. Choose Something That You Enjoy

I know that this sounds like a cliche, but it makes no sense to blog about it if you don’t love the topic.

Never start blogging about something that you don’t love—it will show in your writing and your readers will know. Moreover, you won’t be able to consistently produce top-notch content to build your audience and later monetize from it.

Make a list of things that get you naturally curious and that you enjoy learning about. Or think about what your friends and family come to you when seeking advice.

2. Find Out Whether a Prospective Niche Has a Readership

The only way you can earn money through your blog is if you have enough site visitors.

Let’s assume you’ve already figured out your blog niche and want to write about arts and crafts.

You make a smart decision to niche down further and develop a blog exclusively dedicated to either paper art or scrapbooking. While you enjoy writing about both topics, you prefer to focus on one primarily.

But how do you choose between the two options? 

Answer: Do a quick Google search.

Google results quantity for keyword search 1 for How to Make Money Blogging

Google results quantity for keyword search 2 for How to Make Money Blogging

As you can see, there are far more results related to paper art as opposed to scrapbooking. Therefore, it makes more sense to write about paper art, which is what audiences are searching for.

I would also like to add that it’s better to avoid broad or generic topics. Don’t be afraid to get specific as long as you have takers for it.

For instance, if you want to create a food blog, don’t use words like “food.” Instead, use “barbecue” or “vegan.”

Get my point?

 

Step 2: Name Your Blog

Once an idea is in place, you need to work on naming your blog.

Does the name Stefani Joanne Angelina Germanotta ring a bell? Thought so.

But I bet Lady Gaga does.

Stefani Joanne Angelina Germanotta is Lady Gaga’s real name. She decided to go with a catchier and easier-to-remember alternative that aligns better with her music.

Lady Gaga stage name example for How to Make Money Blogging

That’s the power of the right name.

Choosing a blog name is equal parts exciting and daunting. After all, this will be your brand name and dictate how people will remember you.

Don’t overthink it, and don’t name your blog something random or offensive.

Keep in mind the following questions when deciding on a name:

  • Does it reflect what your blog is going to be about?
  • Would your target audience like it?
  • Is the name easy to say and spell?
  • Is it short and concise?

I chose my own name as my domain (NeilPatel.com) simply because Neil Patel is who I am, and it’s also my brand. You could do what I did or come up with something entirely different.

I’d recommend opting for a .com whenever possible. But they can get expensive, I know.

If all the good .coms are taken, don’t stress. think about your main URL keywords.

If you were aiming for talkCBDtome.com but somebody else got there first, try talkCBDto.me for something cheaper and every bit as easy to remember.

Don’t buy an available domain at this point. I have something up my sleeve to help you get it for free.

 

Step 3: Sign up with a Web Host Like Hostinger

You need to sign up for a web hosting service to get your blog live, along with a registered domain name that will serve as your blog’s address.

I recommend Hostinger, as it’s hands down one of the best web hosting companies—not to mention, it’s affordable. Head over to Hostinger’s website and click Start Now to see their hosting plans.

I recommend the WordPress Starter plan because it’s the cheapest plan (just $3.99 per month) that also includes a free domain name.

Hostinger pricing page for How to Make Money Blogging

If you have a domain, you can save even more and get the $1.99/month rate of Single WordPress. It has lower limits on the on-site storage and monthly visits, but you don’t have to worry about exceeding those while you’re starting out. You can always upgrade later.

After you click Select, you’ll enter payment information and make your Hostinger account. Once the payment processes, you’ll be guided by Hostinger’s setup wizard.

It asks you three questions to start in order to give you the most helpful setup process: who you are creating the website for, what kind of website it will be, and your experience level with building a website.

Hostinger experience level guided setup for How to Make Money Blogging

I’m pretty experienced with creating sites, but the rest of this walkthrough reflects choosing the path for beginners with some experience.

The next screen is where you’ll select WordPress as your blogging platform. If you don’t already have a WordPress account, Hostinger supplies a handy field to create one without leaving the setup wizard.

Hostinger setup select WordPress for How to Make Money Blogging

After that, Hostinger gives you the choice of picking a template or starting with a blank canvas of a site.

Then, you’ll secure that free domain included in your Hostinger plan. If you’ve already looked into the availability of your preferred domain, you’ll be able to quickly find it and check out in one step.

Hostinger domain select for How to Make Money Blogging

The key, though, is to add on WHOIS privacy for an extra $10 per year. It’s not too much to pay to make sure your private information as a domain purchaser is not publicly visible or searchable.

Once you’ve checked out, Hostinger will take a couple of minutes to complete the setup and install WordPress.

This is the point where you’ll have your blog!

Once the wizard is complete, you’ll be taken to Hostinger’s control panel, hPanel. Since WordPress is already installed for you, you can now start designing your blog to suit your style.

 

Step 4: Design Your WordPress Blog

To design a blog, you need to select an attractive and affordable WordPress theme.

Why do you need this? Well, after signing up for WordPress, your blog will look something like this:

WordPress page editor for How to Make Money Blogging

Not exactly what you’d call sleek and welcoming, right? The way your website looks can help drive more website traffic, which, in turn, will enable you to make more money.

Luckily, WordPress has thousands and thousands of themes for you to choose from. I’ve even done a roundup of some of the best ones. Here’s how you can select a WordPress theme:

Log into your WordPress account.Click on Appearance in the sidebar menu on your dashboard. From the drop-down options, select Themes.

WordPress change theme for How to Make Money Blogging

Go to Add New, located at the very top of the screen, to gain access to thousands of fancy WordPress themes. You can also click on Feature Filter to filter your search to see options more suited to your tastes.

You should choose a theme that fits your personal style, but at the same time, it should also be in sync with your blog niche.

Preview the theme to see what it will look like. If you like the sneak peek of a specific theme, click on Install and then Activate.

With a nice new theme, your website will get a much-needed upgrade that makes it look appealing to visitors.

 

Step 5: Come Up With Interesting Blog Topics

If you want to be successful blogging, you need to keep doing what you can to attract more website traffic or encourage more email signups. The best way to do that is through what you’re already doing on your blog posts: offering your readers interesting content.

But what if you’ve exhausted your best ideas already on previous blog posts?

My tip is to make a list of questions you get often.

Trust me, within just 30 minutes, you’ll be able to come up with a bunch of new potential blog topics. Your priority should be to look at things from your reader’s viewpoint.

Neil Patel blog topics for How to Make Money Blogging

You can also focus on higher-level questions. The five below are ones I suggest you ask yourself to get in your readers’ minds.

Suppose you want to start a parenting blog for stay-at-home moms. Let’s go through those five questions with that example in mind:

Q1) What could be an intriguing or exciting talking point for your readers?

For stay-at-home moms, topics related to sleep training, family activities, and budget-friendly meal ideas could be a great place to start.

Q2) What are your reader’s pain points and challenges?

Common household challenges for stay-at-home moms could be meal planning, understanding developmental milestones, and so on.

Q3) What are your readers’ character traits?

Moms are typically patient and caring and appreciate a sense of humor about the hard work of raising children.

Q4) What niche topics would appeal the most to your readers?

A child’s mental, physical, and emotional development could be effective talking points for stay-at-home moms.

Q5) What topics would your readers hate about the niche?

Stay-at-home moms don’t like to be looked down on by others. So, you could write blogs about how society views them and their impact.

Similarly, you can use the above questions to come up with ideas according to your niche. While you’re at it, don’t forget to work out a catchy headline that will make the reader instantly click on your blog.

 

Step 6: Optimize Your Blogs for SEO

Search engine optimization or SEO is a crucial step to earn money via blogging. Here, you will optimize your website to rank higher in search engines for specific keywords and phrases.

If you’ve been following me for a long time, you may already know how SEO is my trump card.

By incorporating particular keywords and phrases, I’ve successfully driven more than 30 million visitors to my website. Shocked?

SEO performance metrics for How to Make Money Blogging

That’s the power of SEO.

On WordPress, you can optimize your content and blog by downloading a plugin called Yoast SEO.

Go to the Plugins menu, and click on Add New. Search for Yoast SEO in the search bar, and then install the plugin.

Don’t forget to activate it to complete the installation process.

You’ll find that this plugin will give you all kinds of improvement tips and suggestions based on the keyword you select to help you optimize your content. I’d recommend incorporating as many suggestions as you can to improve SEO and content readability.

WordPress SEO analysis for How to Make Money Blogging

 

Step 7: Sign up for Google AdSense

Setting up ads is the best way to monetize your blog. But you need to be smart about it.

The biggest mistake people make is to bombard their sites with blinking ads. Avoid this at all costs.

Instead, focus on using targeted ads that appeal to your customers without annoying them.

To start earning money through ads, you need a Google AdSense account. Head over to the AdSense page, and click on Sign Up Now. If you don’t have an existing Google account, you have to set up a new one. If you already have a Google account, simply sign in.

Google AdSense main splash page for How to Make Money Blogging

Fill out all the relevant information before submitting your application. The AdSense team reviews every application, and if everything goes well, you’ll be in!

Next, follow the below steps to set up your account:

  1. Go to your AdSense dashboard and click on My Ads > New ad unit.
  2. Select the size of your ad and the type of ad. Once you’re done, select Save and get code.

Google AdSense add new ad unit for How to Make Money Blogging

You’ll get a bit of code that you’ll then have to copy and paste between your page’s <body> tags. Here’s how it’ll look.

Google AdSense ad example HTML code for How to Make Money Blogging

Once you’ve pasted the code, your ad will be live. Your AdSense dashboard will have all information about your earnings, so check it regularly.

While you can use ads on as many as you want, I would recommend starting with just one–maybe two max–to get an idea of how your audience responds to them.

If you see a higher bounce rate on your dashboard, you should consider repositioning your current ads for better results.

 

Step 8: Create an Amazon Associates Account

You might have already heard of affiliate marketing. If your goal is to earn passive income, leveraging the power of affiliates is your best bet.

You can start by signing up for Amazon Associates, which allows you to start earning right away through referral links, display ads, or Amazon-based shopping carts.

If your visitors decide to use your referral link or click on the display ads, you’ll get a small commission.

To sign up for Amazon Associates, all you need to do is visit the website and click on Join Now for Free.

This can be pretty effective. Just check out these earnings of Brendan Mace for definitive proof.

Amazon Associates earnings example for How to Make Money Blogging

Amazon Associates isn’t the only affiliate program.

You’ll be happy to know that there are plenty of companies with their own affiliate programs, some of which pay higher commissions than Amazon. Just make sure to research before signing up to be an affiliate for a brand.

That said, I’d also like to emphasize the importance of advertising only those products or services that you’ve used yourself or genuinely believe can help your audience.

 

Step 9: Offer a Product or Service for Sale (Optional)

Many people think that advertisements are the only source of income for bloggers. This might be true for a few, but you’ll also find many bloggers make quite a bit of money by selling a product or service.

Of course, this will only work when you already have a loyal readership with steady website traffic like Nomadic Matt. Once you’re at this stage, you shouldn’t be afraid to take the leap.

Nomadic Matt books for sale for How to Make Money Blogging

Here are a few things that you can consider selling:

  • Training courses
  • Books
  • Video courses/webinars
  • Coaching services
  • Consulting services

Next, you have to figure out how you want to sell your product. Services like Shopify or WooCommerce plugins on WordPress, Amazon, or Etsy are great options for digital products.

If you’re selling a physical product (like phone cases or clothes), you’ll have to set up a more comprehensive ecommerce store.

Finally, let your audience know about your product or service by sending them emails. You can also consider developing lead magnets like pre-recorded webinars, PDFs, and whitepapers to build your email list.

 

How to Make Money Blogging Frequently Asked Questions

Can you make money blogging?

Yes, there are a variety of ways to make money blogging; such as running ads, doing paid partnership posts, including affiliate links, etc.

What’s the first step to creating a successful blog?

The first step in creating a successful blog is picking a niche topic for your blog. Do market research and see what other blogs are already out there; you don’t want your blog to cover an area that is already dense with similar blogs. Also, try to pick a topic that has natural ties to money-making blog techniques, like a partnership or sponsored posts, or affiliate links.

How much do successful bloggers make?

As of 2020, successful bloggers can make up to 7 figures per year. But that’s only the very top bloggers in successful and popular industries, like marketing or parenting.

How long can I expect it to take for my blog to start making money?

Your blog may be able to earn money in as little as six months from when you start it.

 

How to Make Money Blogging Conclusion

There’s a difference between simply having a blog and monetizing a blog. To make this transition successful, you’ll need to adopt a more proactive and focused approach.

You’ve got this!

Start with my guide for setting yours up. Get reliable hosting from Hostinger and it’ll take no time at all to get your blog up and running so you can start blogging.

Just remain focused and work consistently to keep improving your blog and build trust between you and your audience. And follow my steps above to get things started on the right track.

Remember to stick with what works, and you’ll have a successful formula.

Have you tried blogging yet? Let me know about your experience.

Source: neilpatel.com

How to Develop a Positive Money Mindset

How to Develop a Positive “Money Mindset”

 

When it comes to achieving your personal and business goals, the fund tends to be a great focus on measuring success.

The fund mindset is essentially your stance on cash, so developing a positive mindset about money is crucial for overall success and well-being.

Towards Success

When it comes to achieving your personal and business goals, money tends to be a great focus on measuring success.

The coin mindset is virtually your outlook to cash, so developing a positive mindset about money is crucial for overall success and well-being.

To create a positive mindset around funds, you want to rid your memory of all restriction faiths preventing you from taking action, then start looking at the world through an opportunistic lens to amply achieve abundance in your life.

If you want to discover a positive mindset about money, here are a few actionable steps to getting there.

Get on the fast track to success Learn how to implement SMART goals today!

 

What is a Positive Money Mindset?

If changing your mindset about money is a priority, first you will want to understand what even is a money mindset. A fund mindset is an overriding attitude that you have about your finances.

Your mindset around money drives your financial decisions every day.

This can have a huge impact on your ability to achieve your goals.

It is vital for success to focus on having a positive money mindset.

While money can be a traumatic topic for many, if you modify your mindset about money, you tend to make better selections about how to overcome challenges.

Positive mindset

The 4 Steps to Develop a Positive Money Mindset

Money and mindset go side and hand, so understanding it and focusing on ways to view it positively, is crucial for lifelong success.

But, here’s the secret: When you prepare your relationship with money, you will transform so many other areas of your life.

Here are four paces that will help you develop a positive fund mindset.

 

Forgive your Financial Mistakes

If you have never missed a credit card payment or proposal, you might as well be a financial leader.

However, for the vast majority of it is important to forgive your financial mistakes.

The goal is to shift your focus away from shame and make room for better practices and a more positive attitude towards coin in the future.

To forgive your fiscal missteps, first, accept what happened, apologize to yourself, then focus on moving forward.

If you start to develop a negative mindset towards money merely remember, your financial mistakes are not you.

You are independent of your fiscal corrects in the past.

 

Placed Financial Objective

Once you have forgiven past financial misconceptions, determining fiscal destinations can be a great next step to money mindset comprehension.

When setting objectives, figure out what matters most to you, and set every single thing on the table.

You will want to dive into what goals are within reach, what will take a bit of a meter, and which ones will need to be a part of your long-term strategy.

Once you have identified these financial purposes, apply a SMART goal strategy to make sure the goals are Specific, Measurable, Achievable, Relevant, and Timely.

My SMART Goals Template will help you clarify your goals, focus your efforts, and use your time and natural resources productively.

 

Optimize Your Budget for Happiness

Achieving money mindset familiarity is no easy stunt.

But optimizing your budget to include things that draw you happy will make it so much easier.

If a gym membership or going out to dinner stimulates your happiness, project your budget accordingly to include these things.

If you do not feel expropriated, budgeting will feel a little like a chore.

When budgeting, a good rule of thumb is 50% of your earnings should go towards needs like housing, food, gas, and remedies, 30% to miss like vacations, and finally learning how to play an instrument and 20% should be saved.

If you’re carrying obligation, the 20% may be directed to paying that off first.

 

Inform Yourself about Money

Finally, if you want to have a positive mindset around funds, inform yourself about funds. Surround yourself with people who live by those evaluates, read books promoting positive mindsets, and make sure your social media feeds do not promote negativity around funds and spending.

 

Speak Notebooks

Your feelings about funds immediately affect your financial actuality.

While your parents and other outside effects have ingrained numerous money beliefs into your intelligence, the good thing is your thoughts around money can change.

The key is to constantly feed your judgment with new and positive content that will teach you how to think of money in a whole new way.

Money mindset notebooks help positive money spend dress and budgeting which are imperative to your money mindset training.

 

Increase Inspiration from Quotes

Surrounding yourself with motivating and instructive paraphrases will help you go in the right money mindset.

Search for quotes that prepare you to feel good about yourself and spending and either save the lives of your phone or computer or publish them out to keep around the house.

 

Follow Successful People

Keep up to date with successful parties.

Whether this is on social media, through a blog, or trusted word outlets, following successful people will stimulate you to greatness.

These men do not all need to be public figures either.

Challenge yourself to only seek advice from those who have already achieved what you want to achieve.

These people could be family members, coworkers, mentors, or fiscal influencers.

Whatever the specimen, it’s much easier to follow in the paces of someone who’s already successful and mimics a positive coin mindset.

 

Located Objectives for a Financially Successful Future

Now that you know how to develop a positive” money mindset”, start implementing this tips-off for a most successful future.

Setting aims now can define you up for financial success in the future.

To ensure you set and achieve all your goals effectively, get my SMART aims template.

Download my cheat sheet now and you will be on the fast track to success.

download a free SMART Goal Setting Template by Brian Tracy

Source: briantracy.com

How to Develop a Positive ”Money Mindset”

money mindset

When it comes to achieving your personal and business goals, coin tends to be a great focus on measuring success. The fund mindset is virtually your attitude to money, so developing a positive mindset about money is crucial for overall success and well being.

When it comes to achieving your personal and business goals, money tends to be a great focus on measuring success. The money mindset is essentially your posture to cash, so developing a positive mindset about money was essential that overall success and well being.

To create a positive mindset around the coin, you want to rid your head of all restriction ideas frustrating you from taking action, then start looking at the world through an opportunistic lens to achieve abundance in your life amply.

If you want to discover a positive mindset about money, here are a few actionable steps to getting there.

Get on the fast track to success. Learn how to implement SMART goals today!

What is a Positive Money Mindset?

Money Mind-1

If changing your mindset about money is a priority, you will first want to understand what a money mindset is. A money mindset is an overriding attitude that you have about your finances.

Your mindset around fund drives your financial decisions every day. This can have a huge impact on your ability to achieve your goals. Success needs to focus on having a positive fund mindset.

While money can be a traumatic topic for many, if you change your mindset about money, you tend to make better selects about how to overcome challenges.

 

The 4 Steps to Develop a Positive Money Mindset

Money and mindset go hand and side, so understanding it and focusing on ways to view it positively, is crucial for lifelong success.

But, here’s the secret: When you cook your relationship with the fund, you will transform so many other areas of your life.

Here are four steps that will help you develop a positive money mindset 😛 TAGEND

Step 1 – Forgive your Financial Mistakes

If you have never missed a credit card payment or legislation, you might as well be a financial leader. However, for the vast majority of it is important to forgive your fiscal mistakes.

The goal is to shift your focus away from shame and make room for better practices and a more positive attitude towards money in the future.

To forgive your fiscal mistakes, first declare what happened, apologize to yourself, then focus on moving forward. If you start to develop a negative mindset towards money, precisely remember, your financial mistakes are not you. You are independent of your financial mistakes in the past.

Money Mind-3

Step 2 – Initiate Financial Purpose

Once you have forgiven past financial mistakes, adjusting fiscal purposes can be a great next step to money mindset proficiency. When preparing destinations, figure out what matters most to you, and employ everything on the table.

You will want to dive into what goals are within reach, what will take a bit off season, and which ones will need to be a part of your long-term strategy.

Once you have identified these financial aims, apply a SMART goal strategy to ensure the goals are Specific, Measurable, Achievable, Relevant, and Timely.

My SMART Goals Template will help you clarify your goals, sharpens your efforts, and use your time and resources productively.

Money Mind-4

Step 3 – Optimize Your Budget for Happiness

Achieving money mindset familiarity is no easy achievement. But optimizing your budget to include things that realize you happy will make it a lot easier. If a gym membership or going out to dinner realizes you happy, strategy your budget accordingly to include these things. If you do not feel robbed, budgeting will feel a little like a chore.

When budgeting, a good rule of thumb is

  • 50% of your earnings should go towards needs like dwelling, meat, gas, and drugs,
  • 30% to wants like vacations, and finally learning how to play an instrument, and
  • 20% should be saved. If you’re carrying an obligation, the 20% may be directed to paying that off first.

Money Mindset-5

Step 4 – Inform Yourself about Money

Finally, if you want to have a positive mindset around funds, inform yourself about coins. Surround yourself with people who live by those significances, read books promoting positive mindsets, and make sure your social media feeds do not promote negativity around coin and spending.

Speak Journals

Your feelings about money instantly affect your financial reality. While your parents and other outsiders affect ingrained various money beliefs into your head, the good thing is your thoughts around funds can change.

The key is to constantly feed your imagination with new and positive content that will teach you how to think of money in a whole new way.

Money mindset books promote positive coin spending attires and budgeting, which are imperative to your money mindset training.

Income Inspiration from Quote

Surrounding yourself with motivating and instructive mentions will help you go into the right money mindset. Search for mentions that constitute you feel good about yourself and spending and either save them to your phone or computer or etch them out to keep around the house.

Follow Successful People

Keep up to date with successful parties. Whether this is on social media, through a blog, or relied word shops, following successful beings will inspire you to greatness.

These mortals do not all need to be public figures either. Challenge yourself to only seek advice from those who have already achieved what you want to achieve.

Money Mindset-8

These people could be family members, coworkers, mentors, or fiscal influencers. Whatever the event, it’s much easier to follow in the steps of someone who’s already successful and imitates a positive money mindset.

Change Objectives for a Financially Successful Future

Now that you know how to develop a positive” fund mindset,” start implementing these tips for a more successful future. Setting destinations now can define you up for financial success in the future. To ensure you set and achieve all your goals effectively, get my SMART points template. Download my cheat sheet now, and you will be on the fast track to success.

download a free SMART Goal Setting Template by Brian Tracy

Source: briantracy.com

rich one with a car

Why Being the Loudest Makes You the Weakest

 

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube?

Come on, take a guess…

No, I am not talking about people taking half-naked selfies of themselves or posting their lunches.

I’m talking about people showing off.

From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.

ferrari

You know… one of those images like the one above.

And if you are wondering, that isn’t my car.

A friend took that picture of me when I was at the race track… heck I don’t even drive anymore (or have any more hair!).

But do you want to know a little secret?

 

The loudest one in the room is the weakest one in the room

Now, I didn’t come up with that quote.

It’s from the movie American Gangster that stars Denzel Washington.

But sadly, that doesn’t stop people from taking advice from all of the “loud” marketers our there showing off.

But I’ll let you on in a little secret…

People who really have money don’t need to run ads showing off how much cash they have and they surely don’t care what others think about them.

I learned this from my parents, as well as a few other valuable things.

 

So what did my parents teach me?

I didn’t grow up with the money, and I didn’t have rich parents.

My first job was picking up trash, cleaning restrooms, and sweeping up vomit at a theme park.

knotts berry farm

And I don’t want anyone to feel sorry for me either.

My life wasn’t bad at all.

I didn’t grow up poor either.

My parents worked really hard as immigrants and eventually, they were able to provide a middle-class lifestyle for me and my sister.

But as I was growing up, my parents taught me that showing off only draws more attention and causes problems.

That’s why I don’t have “lifestyle” photos of myself.

Heck, I don’t really even talk much about my personal life as I prefer to keep things private… as much as possible at least.

That’s the main reason I don’t use Instagram.

Instagram - Social Media

See, when I was growing up, I was thankful for whatever I had.

 

When I was growing up, that’s the car my parents gave me to drive.

Luckily for me, my parents were generous enough not to make me pay for the car or even the gas.

Sure, the car had a sticker in the back window promoting my mom’s daycare business at the time, but I didn’t mind.

When I would go to business meetings people would make fun of me but that didn’t bother me either.

Want to know why? I had a free car. 🙂

I took a business meeting in Bel Air once, which was a far drive from my parents’ house.

When the meeting ended, I was one of the first people to give the valet my ticket.

I remember people kept coming after me with their tickets and everyone got their cars before me.

I get it… I was driving a beat-up Honda Civic with a “Tina’s Day Care” sticker on the back.

This experience, as well as a few more similar ones, taught me that people make assumptions based on appearances.

And that’s what you are doing when it comes to getting marketing and entrepreneurship advice.

 

Don’t believe me?

I know what you are thinking… “no Neil, I don’t believe those ads on YouTube of people showing off their homes and fancy cars.”

And I know you don’t believe them because they are running ads or selling get-rich-quick products.

But let me ask you a question.

Who would you rather take advice from?

A random kid who does magic tricks for fun barely has any money, and is telling you how to grow your website traffic…

OR…

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Someone who lives in a multi-million-dollar house drives a Ferrari and is wearing a $20,000 watch.

I bet you are going to take advice from the person with a fancy car over the kid.

And that’s where a lot of marketers and entrepreneurs go wrong.

In an ideal world, you should hear both of them out and pick the advice that’s most relevant to you.

Just like how I met up with the kid who does magic tricks because he was an up-and-coming SEO and there’s always a chance that he can teach me something new.

The big mistake people make is that they only listen to rich people. Just because someone has money, it doesn’t mean they know what’s best for you.

In many cases, the person who is rich may not know your space well.

For example, two friends of mine, Matt and Tom, have done well in the financial space and they have a blog called Signals Matter.

Just because Matt and Tom have done well, I would never take advice from them about marketing.

Sure, I listen to them about business and financial advice, but I know when to listen and when to stop.

At the same time, Matt and Tom are humble, they never show off, they don’t talk about their success, and they don’t ever try to give me advice on things they aren’t experts on… such as marketing.

So, what’s the point I am trying to make?

Know your audience.

Just because someone looks successful, and maybe even potentially is, it doesn’t mean you should go to them for all sorts of advice.

Know what they are really good at, pick their brain, and get advice related to what they know well and that’s it.

 

So, should you ignore these flashy people on Instagram and YouTube?

Funny enough, I know a lot about them. And similar to the advice I gave you above, I look at them from a different perspective.

I don’t care about their ads or their products.

But what I focus on is how they do their own marketing.

How are they building up their following?

What are they doing to get such high engagement?

I believe that you can learn from everyone.

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Instead of looking at the bad, focus on what you can learn from them and use it to grow your own business.

For example, a lot of the info-marketers sell aggressively, but the tactics they use, such as selling through webinars are great.

And instead of just ignoring them, I’ve taken their strategies and applied some of them to my own companies.

And now I am able to generate 3.6 sales at $997 for every 100 webinar registrations.

That’s not too shabby… $3,589 in revenue for 100 webinar registrations.

In other words, always look for opportunities to learn from.

As a teacher, my mom taught me that you can learn something from everyone… you just have to be willing to listen.

It’s up to you to listen and decide what advice to follow.

 

So what else did my parents teach me?

There’s probably a bit too much to break down, but sticking with the theme of the loudest person in the room is the weakest, here are a few things to keep in mind:

Respect is earned, not bought –

Sure, people will look up to you if you show off your wealth.

But you build fake friends who only care for one thing… your money.

Real respect is earned by your actions, your knowledge, your accomplishments… not how much money you have in the bank account.

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Knowledge is power –

Value knowledge more than wealth.

Successful people don’t care to only hang around with other rich people.

They thrive to learn more and be around smart people.

Never stop learning and always have a thirst for knowledge.

Wealth is built, not spent –

You won’t build wealth if you burn your money on fancy cars or showing off.

You’ll build wealth by reinvesting and putting your money to work.

The last thing you want to do is tie up your cash in assets that don’t produce any income.

If you ever get to a point in life where you have more money than you know what to do with, then, by all means, go buy whatever makes you happy.

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Think before you talk –

When things start going well, showing off and talking about how well you are doing won’t help.

All it will do is create more competition.

The last thing you want is other people copying you because it will slow down your growth and potentially cause you to earn less.

So, think twice before telling people how well you are doing.

Life isn’t that bad –

Entrepreneurship is like a rollercoaster.

There are good moments as well as bad ones, happy ones, and even scary ones.

You need to stay level-headed and be logical at all times.

An easy way to do this is to always remember that when things are going well for you, there is always someone else out there who has it better.

And when things are getting bad, remember, there is always someone out there who has it much worse than you.

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Arrogance will kill you –

Don’t think you are better than other people because you are not.

Sure, you might be a good person, but money doesn’t make you better than everyone else.

And not having money doesn’t make you worse than everyone else.

Find your place in life and do what fulfills you.

I know it sounds cheesy, but it is true.

Optimize for contentment –

People strive to be happy, but why?

Happiness is an emotion and it doesn’t last forever.

People aren’t happy 24/7, so don’t optimize for it.

It’s just unrealistic.

Instead, optimize for contentment.

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Conclusion

There will always be people that are going to show off.

Just remember, the loudest person in the room is typically the weakest.

People who have real wealth in most cases have nice things, but they know not to rub them in your face and show off.

The moment someone shows off their wealth, it typically means they don’t really have it.

It’s what they call 6-figure millionaires, in which people spend all of their money creating the illusion of wealth.

So, when you see these people or even people with real wealth, don’t focus on what they have.

Focus on how some may be trying to scam you for your money with their get-rich-quick schemes.

You are too smart for that anyway.

Instead, I want you to focus on what you can learn from them.

For example, a lot of those Instagrammers who are flashy understand marketing concepts that have helped them build an engaged community.

Learn from that and use the tactics that work for you.

A lot of those YouTube and Facebook advertisers might be selling products you don’t approve of but some of their ads are really clever.

Again, learn from them.

Look at their ads, their copy, their landing pages… see if you can adapt any of their strategies and apply them to your business in an ethical way.

So what do you think about all of the people who show off?

The post Why Being the Loudest Makes You the Weakest appeared first on Neil Patel.


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