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How to Increase Your Website Traffic Without SEO

 

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough.

Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!

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That’s why diversifying your methods of increasing web traffic can offer better results.

If you have multiple traffic sources, changing algorithms won’t completely halt your business.

You will have a toolkit full of optimization strategies to keep your business running.

Diversifying your web traffic can also be helpful in cases where there’s little scope for search engine optimization (for example, podcasts).

In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again.

We’ll also look at practical tips you can start using right now, so you can get back in the game if your traffic has been low for a while.

 

Why Should You Try to Grow Traffic Without SEO?

You can generate substantial traffic from SEO alone, but not all traffic is equal.  High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it.

Plus, if you aren’t an SEO expert, you may want to focus on other strategies to grow your website traffic efficiently.

This doesn’t mean you completely ignore SEO. All websites, irrespective of their niche, must follow the best SEO practices to avoid being penalized by Google and to ensure the site gets indexed.

 

Top Strategies to Increase Website Traffic Without SEO

The strategies we’ll discuss below can be a helpful addition to a pre-existing SEO plan.

 

1. Content Marketing

If you have been reading about digital marketing for a while, you must have heard the term “content marketing.”

In simple words, it’s a way to organically advertise your brand through high-quality content.

Content marketing strategies often include blog posts, podcast episodes, infographics,

YouTube videos, downloadable PDFs, etc.

For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career.

This attracts users interested in time management, productivity, and wellbeing in the workplace.

When they read Toggl’s blog, they eventually discover Toggl’s time tracking app, among its other productivity tools.

Some of these users convert, helping Toggl increase their website traffic and ROI.

Content marketing isn’t limited to blog posts.

If you connect better through audio, you can try launching a podcast or host a webinar.

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos.

You can experiment with one or more of these formats to see what works best for your audience.

 

2. Paid Ads

Content marketing is beneficial but it can take a lot of money, especially if you’re paying established writers to create original, well-researched posts for you.

Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses.

If you want quicker results with a budget you can control, why not try paid ads?

Seven in ten Americans use social media today.

That’s more than two-thirds of the population.

Think about the possibilities!

Paid ads can instantly generate hundreds, if not thousands, of clicks to your website.

Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.

For example, Facebook offers detailed customer personas and multiple targeting options so you can put your business in front of your target customers without wasting a lot of money on mass advertising.

However, you don’t have to stick to the largest platforms for effective advertising.

In fact, advertising on lesser-known platforms whose audience aligns with your products can be more effective in the long run.

For example, if your ideal customer includes teens who enjoy memes and weird stories, you’d have much better results by advertising on Reddit, rather than Facebook or YouTube.

Another option is dating apps.

If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster.

If you’re worried paid ads will take a lot of money, remember, you don’t need to spend $1,000 on your first day.

Test the waters with $5-$10 a day and see what happens.

Do that for a week, just to learn how different media platforms work.

 

3. Social Media Strategies

One of the best ways to increase your website traffic is to meet your customers where they like to hang out.

Like we discussed earlier, almost everyone is using social media today.

Ramping up your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic.

 

How to gain website traffic through social media?

When it comes to social media, you can’t just barge into “conversations” and ask people to buy something from you or to visit your website.

Think about how you’d present your brand in real life when you meet an individual for the first time.

Would you immediately talk sales in their face?

How about providing details about your product/service without introducing yourself first?

Remember, users, visit their preferred social media platforms for entertainment, not for being sold to.

To make sure your efforts are well-received, you need to provide value first and develop positive relationships with your potential “followers.”

You can do this by sharing informative posts like How-Tos, or posting fun photos of your employees, like this post from Casper.

I wrote a detailed guide to increasing social media followers and boosting engagement.

Here’s a summary of the top options to help you grow your website traffic.

• Join relevant Facebook groups
• Share helpful articles/videos in these groups
• Post updates about your company’s latest products host contests and giveaways
• Leave thoughtful comments on user-generated content

 

4. Link Building Strategies

When marketing teams talk about SEO, link building frequently comes to mind.

When reputable websites link to your content, the algorithm favors your website and increases its rank on the search page.

Sounds helpful, but that’s not all.

Did you know link building can help you increase web traffic without relying on SEO?

Link building for brand awareness is a process where you focus your strategies on expanding your reach, putting your content in front of new users, and generating conversations around your brand.

This is more than just a casual backlink in a blog post.

Link building for brand awareness takes more planning and resources, but the investment is worth the high-quality leads you’ll get.

Here are some tips for developing effective link building strategies to increase website traffic:

• Engage with your audience: Create interesting, shareable posts and encourage your followers to respond and share your content.
• Work with PRs: Recruit efficient PRs to help generate brand awareness and distribute your story to your desired audience.
• Guest blog intentionally: Choose unique publications that align with your readers’ key interests and post guest blogs on their page.

 

5. Interact With Other Blogs

Guest blogging is an effective traffic-driving strategy aimed at leveraging somebody else’s audience to widen your brand’s reach.

Think about it: Somebody in your niche has a large, engaged following.

Imagine if you could put your content in front of them.

How much traffic could you drive to your website!

Why would someone publish your work?

Probably because you’re good at what you do.

Everyone is looking for high-quality content.

If you can provide a well-researched, helpful post for free, people are often open to publishing it on their website.

After all, it’s benefiting their audience at zero cost.

Why would you give precious content away for free?

It’ll help you gain access to hundreds, if not thousands of new users, many of whom could become long-term customers.

It’s a win-win situation, but you have to be careful how you approach it.

Start by searching for blogs and media publications that publish content relevant to your business.

For example, if you run a recruiting company, publish content on business blogs read by people interested in the latest recruiting practices.

If you want to find blogs in your industry that are accepting guest posts, use the following search queries to see more specific results:

• name of your niche + “write for us”
• name of your niche + “submit guest post”
• name of your niche + “sites that accept guest posts”
• write guest article + ‘name of your niche” + blog

Solvid provides a comprehensive list of places accepting guest blogs:

In addition, research online biographies of specific companies and bloggers.

More often than not, their web profiles contain a handy list of sites where they’ve been invited to guest post.

That’s a plethora of most fitting guest blog opportunities presented to you on a silver platter.

Then, send a request.

Most websites will have publication guidelines you can follow.

Follow these instructions carefully to increase your chances of publication.

There’s also the option of using blog comments as a way to generate traffic to your site.

In the past, I have managed to generate $25,000 as a result of 249 comments.

How exactly do you go about using comments to generate traffic?

When leaving a comment, make sure you are adding something worthwhile to the discussion.

There is no use in leaving comments like “Awesome post!” or “Nice website!”

If someone posts a question, make sure you take the time to answer thoughtfully.

This showcases your expertise in the given niche and will encourage someone reading to click on your name and be taken through to your site.

If you read an article on a subject you don’t know very well, it would be imprudent to voice your own thoughts as fact.

In this situation, you should simply ask questions.

Then the website owner would be able to elaborate more on complex topics or complicated sections.

If you’re knowledgeable about a subject, feel free to contribute (e.g., suggest something, recommend a solution, answer a question).

If you’re a novice, it’s best to ask questions.

Powerful questions can bring you website traffic by encouraging blog readers to check you out.

Avoid embedding links in your comments.

It comes off as a wretched attempt to plant your flag on someone’s lawn.

It’s okay to use your website’s link in the URL field when entering your name and email address, but your comment needs to add to the conversation or challenge an idea without lazy attempts at driving traffic to your blog.

Refrain from using the name of your business as your “commenting name.”

Use your actual full name instead.

Using a random or fake name is a missed opportunity to build strong branding because your brand actually starts with your name.

In fact, failing to use your full name will reduce your chances of the website owner approving your comment.

 

6. Email Marketing

If you read a few posts on digital marketing, email marketing would be mentioned in most of them.

That’s because it’s still one of the most efficient ways to increase website traffic.

One study suggests email generates $36 for every $1 spent, offering a shocking 3,600 percent ROI.

What more could you ask for?

Email marketing lets you reach potential customers directly.

It’s an ideal platform for building long-term relationships for improved customer loyalty.

You can post questions, ask for feedback, introduce soft sales, and persuade customers for the “big buy.”

Here are some tips for effective email marketing to increase website traffic:

• Be real: Share stories, post-behind-the-scenes content, and solicit original user-generated content.
• Offer value: Just like content marketing needs a high value to convert readers, emails and newsletters must provide value before they make an ask.
• Include all your links:  Make it easy to read and share your post.  Include links to your social media profiles, latest blog posts, and sales page in every email you send.

 

7. Provide Excellent Customer Service and Ask Customers to Review Your Brand

Ramping up your social media marketing efforts to increase website traffic is useless if you offer poor customer service.

According to a survey, 42 percent of customers said they bought more after pleasant customer service experiences.

Think about it: Users make complaints on social media, you offer a prompt and polite response.

What happens?

The person starts respecting your brand.

Even when users complain privately via email, it’s important to offer the best possible service so they come back for more.

How can you offer great customer service?

• reply promptly
• offer as many suggestions for customer problems as possible apologize when you make a mistake and offer coupons/refunds

If you consistently provide great customer service, you can request users to review your brand.

Platforms like Trustpilot and Yelp can be great for building positive reviews.

Many users consult these websites before making a purchase decision, so having a solid profile can help improve your reputation.

 

Increase Website Traffic Without SEO Frequently Asked Questions

 

Increase Website Traffic Without SEO Conclusion

You shouldn’t only rely on search engines to increase website traffic.

Algorithm changes and SEO techniques become outdated quickly.

The strategies we discussed today can help you create a comprehensive digital marketing plan to increase website traffic effectively.

Whether you use one of these tactics in isolation, or you use all of them together, they can transform the way you attract customers.

Which traffic-driving strategy will you try today?

Source: neilpatel.com

Tricks To Become A Pro Blogger In No Time

The Internet has become a part of our daily lives and offers a new way for people everywhere to communicate with each other.

One popular mode of communication is writing a blog, through which people opine on their favorite subjects and build regular readerships.

Read this article if this has gotten your attention, so you can find out how blogging can help you.

Fresh Content:

Add new content to your blog regularly. New content that is fresh and relevant is what will attract and retain your audience.

If there is nothing new to read, your visitors will not return.

In general, you should try to post at least once a day.

Never copy anything you write in your blog.

Plagiarism is dishonest, and it is the surest way to ruin your reputation and destroy any chance you have of creating a popular blog.

It’s okay if your writing isn’t fantastic, so long as it’s your own, and you have a passion for your topic.

Enjoy Life Fully:

Be Relevant & Appealing:

Make sure that your information is relevant and appealing.

While you might want to blog about vacuuming your house or washing your dishes, these are tasks that almost everyone does.

If you have a way of presenting information on topics like this that will help them to become more efficient, then go ahead and blog about it.

If your information is not interesting and engaging though, you will quickly lose readers and create an unsuccessful blog.

Instead, write about something that will attract a lot of interest.

Your goal is to have a unique idea that will cause people to come to your blog and stay.

Invite Good Bloggers:

Invite bloggers who are extremely successful to write some blogs on your site.

This will enhance your site’s profile and improve its content.

You will also experience a boost in readership thanks to fans of the guest blogger stopping by to take a look at your blog.

Engage in this strategy with multiple bloggers to increase the results!

Permit Guest Blogging:

Guest posts are a great way to build your blog.

Guest posting helps you network with other bloggers, and doing this can pay dividends in the future.

Don’t underestimate the importance of making connections with other bloggers.

You might need a favor in the future, and the blogger with whom you’ve been exchanging guest posts might be happy to help you.

Regular Updates:

Keep adding fresh content to your blog so that readers have new and interesting material to read and a reason to keep coming back.

The best blogs have regular content posted to them at least once every day.

If you can’t imagine maintaining that pace, then pre-write several weeks’ worth of content.

Coming up with a list of possible topics you’d like to write about in your blog can be helpful when you are struggling to come up with an idea for your blog post.

This article has shown you the advantages of writing a blog and you are probably ready to begin.

If you like what you’ve read, then continue your research to find more ways that you can improve the success of your fledgling blog.

Tips On How To Get More Out Of Your Blog

Develop a Theme

Before launching your blog, work on developing a theme.

You can build yourself a loyal and reliable audience if you can give them enjoyable, informative content.

Whether you want to create a humor blog or one related to film, anyone can create a unique and interesting blog.

Post new content to your blog on a regular basis.

In order to maintain and increase the amount of traffic that your blog receives, you must constantly provide new content.

If you don’t post new content on a regular basis, people won’t get into the habit of visiting your blog regularly.

A general rule of thumb is to post new content no less than once, daily.

 

Don’t ever copy things from the web.

If you plagiarize, you will lose any sense of credibility that you had built up.

Finding success in a blog does not require you to write like a professional.

The important thing you need to have is a passion for the things that you are writing.

Your blog should have the information readers are looking for.

While you might want to blog about vacuuming your house or washing your dishes, these are tasks that almost everyone does.

It will be hard for readers to engage with such familiar, dull content unless you present it in a unique and novel way.

Look for a topic that will engage readers.

The goal of your blog is to draw readers after all!

 

Guest Blogging

It is helpful to permit guests to make posts on your blog.

This is a good networking move because it helps you develop relationships with other bloggers.

You never know how these types of relationships will help your success.

Cultivating quality relationships may allow you to reap unexpected rewards.

There may come a time when you need a favor, and that guest blogger that you let post on your site will be more than willing to help you out.

Social Sharing

Give your readers every possible way to follow and share your blog.

LinkedIn, Twitter, Facebook and other social networking sites can be very helpful in getting your blog recognized and having it become successful.

You can easily reach more readers and followers with these web portals.

 

Patience is key when you are trying to expand your readership.

People won’t discover your blog overnight.

Additionally, since you are just starting out, there will not be much content available for people to see right away.

The bigger and more established your blog gets, the better you can expect your traffic to be.

Create Passion

You should be passionate about your blog topic.

It is easier to write things that you care about.

It will give your writing more weight and sincerity.

You’ll have stronger connections to the readers, and your running a blog will be more successful.

 

Conclusion

As you can see from the above article, if you offer interesting information on different subjects along with relevant content, anyone can produce a good blog.

Post quotes, expert opinions and videos to maintain interest in your blog.

If you follow the advice provided in this article, you will quickly find yourself running a successful blog.

Some Good Things To Help You With Running A Blog

Blogs can have a profound effect on many people’s lives. Blogging is the best way for everyday people to influence the world with their own opinions. This article offers solid advice on how to blog more successfully.

 

Comments

Making frequent and interesting comments on the blogs of other people is a great way to increase exposure to your own.

It is easy to use Google Reader for the purpose of tracking other blogs that interest you.

Whenever you have the urge to say something, make a comment on them.

 

Buy Domain

You may want to buy a domain name, instead of utilizing a free blog site.

It only costs a few dollars but gives you the ability to brand your website and increase your search engine rank.

Domain names are very important, if you include words related to your blog in your name, it will make it easier to remember.

Write on Interesting Topics

When writing a blog post, strive to provide information that will really intrigue your readers.

Don’t blog about daily chores that everybody does like washing dishes or making beds.

Unless you can discuss them in a really interesting way, it isn’t going to keep your reader’s attention.

Instead, make your topic interesting and engaging.

After all, you want to turn your blog into something that people want to read.

 

Keep your blog posts short and sweet.

While you still have to provide enough detail to inform your readers, overly long and wordy posts will bore your readers and drive them away.

Blog readers do not want a post written in a Shakespeare manner, with unnecessary details.

They want to get to the heart of the matter!

Guest Blogging

Allowing guests to make posts within your blog is extremely helpful. If nothing else, it will help you improve relationships with these individuals.

It’s amazing what having a tight circle of bloggers will do for your site!

There might come a time in which you will need favors, and the blogger that you allowed to post on your website is someone that could help you out.

 

Listicles

Don’t shy away from using lists within blog posts. Regardless of the topic, you’re writing about, utilizing lists is of importance for blogs.

Lists give your readers the information they need in an easy-to-read format.

Conclusion

Whether you are selling something, blogging for marketing purposes, or just using a blog as an online diary, you have gotten a lot of wonderful advice from this article.

Use the information that applies to your situation, but keep in mind that anything you write can’t be erased; so, think carefully before posting.