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Best Online Reputation Management

 

Building a solid online reputation can take years. A few negative reviews (even fake ones) can threaten your good name in heartbeat. What do you do?

If you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager.

There’s a lot to know. Handling negative reviews on Yelp, Google, and Glassdoor is a lot of work. Each platform has different rules and procedures. Responding to a public relations crisis requires yet another skill set.

It can be far more cost-effective to have a professional resolve the issue quickly.

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Best Online Reputation Management Companies

To help you put your best foot forward, I’ve compiled a list of the very best online reputation management companies. Along with in-depth reviews of each option, I’ve included a short buyer’s guide to help you approach your decision.

 

#1 – Podium Review — The Best for Instantly Generating Positive Reviews

Reputation management can be proactive or reactive. A lot of people think of this service as cleaning up bad reviews or navigating bad press. But a proactive approach focuses on generating high-quality customer reviews to keep your reputation sterling.

Podium is the best tool for doing that because it is foremost a messaging platform that gets happy customers to leave Google and Facebook reviews through texting.

See, getting five-star feedback every time is a matter of striking while the iron is hot. With Podium, you can capitalize on positive customer interactions instantly, ending the conversation with a simple message and link.

As I said, Podium is foremost a messaging platform. Within it, you manage customer messages across several platforms—like Facebook messages and SMS—in one convenient interface. Podium throws in a free, textable business number for each of its clients.

That’s why the software is so effective at seizing upon opportunities to scoop up good reviews. You can respond to customers across all the major channels, so your team is always prompt to help. Then, they can finish with an invitation to review your company, complete with a short, safe link that will take the customer to any of your review pages.

Podium automates this process for you, which is important because your team isn’t always going to have a free minute between customers to send an invitation to review. It also makes it easier on the customer, so they only need to take a few seconds to leave a review and improve your reputation.

So, maybe you’re interacting on Facebook Messenger, but you can point folks to review you on Angi (formerly Angie’s List) or Capterra.

You can also use the software to set up a live chat widget on your websites to add another convenient channel for customer messaging.

Podium’s paid plan allows you to generate and send customer surveys. Identify pain points and get some insights about what’s making your customers happy.

Podium Starter is the way to try this platform out for free. It comes with the following essential features:

ReviewsWebchatUnified messaging dashboardTextable business number

Podium doesn’t have any set paid packages, but you can easily request a quote to get an idea of the cost and full feature set.

Don’t waste any more time chasing down customer reviews. Wield Podium and improve your reputation and overall messaging capabilities today.

 

#2 – Go Fish Digital Review — The Best for Managing Reviews

I’ve listed Go Fish Digital as the best agency for managing reviews, and while that’s true, Go Fish Digital also wows with the option of full-service reputation management used by the likes of Geico, Ford, and Airbnb.

With Go Fish, you can gain a thorough insight into your customers’ reviews and comments online.

They work closely with huge review sites like Yelp to manage negative reviews by advocating for review removal on your behalf through their agency tools. They also work to get your best Yelp reviews to the top for more visibility.

They’re exhaustive in their brand monitoring abilities and monitor all corners of the internet like Wikipedia and Reddit threads to create a plan of action in your favor.

Go Fish’s review management works by pushing positive content to higher visibility with SEO, adjusting copy in public places where you’re mentioned, cleaning up Google autocomplete, and even promoting positive information about your business wherever your target audience is.

As they create results, they keep you up to date with a relevant score you can see on their dashboard.

To be clear, Go Fish is a reputable ORM that does not post false reviews for you. Still, their Yelp review management service is one of their strong suits.

Some of their best review management features are:

• Managing negative Google reviews
• Negative auto-complete cleanup often generated from those reviews
• A dashboard that keeps you updated on your brand’s daily search results
• Crafting a strategy for your business to encourage the best reviews possible
• Creating and delivering a strong case on your behalf for negative review removal to the Yelp team

 

For pricing, you’ll have to contact them directly to get a quote.

As with most ORMs, their prices change depending on the size of your business and the specific services you’re looking for.

Get in touch with Go Fish to get an initial quote.

 

#3 – Reputation Rhino Review — The Best for Individuals and Small businesses

If you’re wondering who exactly needs reputation management, Reputation Rhino’s answer is ‘everyone.’ That’s why it’s the best ORM for solopreneurs and small businesses.

Reputation Rhino is a leading online reputation manager based in New York with clients like Disney, Microsoft, and Nestle. They offer a number of reputation solutions for almost any scenario imaginable, including ones that cater impressively to an individual and their personal brand.

It doesn’t matter if you’re a doctor, university, hotel, or contractor, Reputation Rhino helps you with Glassdoor, Yelp, and YouTube review removals, social media management, and even an SEO strategy to put the best parts of your brand (or yourself) front and center.

Do you have terrible images that need to get removed from Google? They can do that. Do you need to fight against libel and personal defamation? Their team of public relations specialists can do that, too. These are services an individual or small business may not know how to do or not have time to take care of.

Their best ORM services for individuals include:

• A personalized strategy to defend against smear campaigns
• Suppressing negative online search results
• Adding an extra layer of protection to your personal privacy
• Eliminating news articles, forum comments, and negative content

As an individual or SMB, you might be nervous about investing money into an ORM. To help, Reputation Rhino offers a 30-day money-back guarantee that can ease your worries about whether they’ll deliver. If you need a more personal approach to reputation management, Reputation Rhino is happy to work with you individually.

Their pricing starts at $1,000. But you’ll have to contact them for a personalized package.

Get started with Reputation Rhino and request more information.

 

#4 – Reputation Resolutions Review — The Best for Crisis Management

Unlike other ORMs out there, Reputation Resolutions is the go-to agency for crisis management that can start working on your behalf in 24-72 hours.

A combination of their speedy response, a team of attorneys, a wide array of solutions, and a seasoned professional team makes them the best ORM for enterprise-level reputation and crisis management.

Maybe your business is an established corporation, but there’s been a sudden increase of negative reviews, you’re dealing with a handful of loud, angry customers online, or there is negative propaganda about you in the media. Ouch. Reputation Resolutions provide everything you need to turn a crisis around.

Here’s a quick rundown of their top-tier crisis management features:

• Cyber forensic investigation
• News article removal
• Court record removal
• Thorough and ongoing reputation monitoring
• Private information removal
• Unwanted image removal

If you’re a smaller or mid-sized business looking for a management agency to simply take care of negative reviews, Reputation Solutions isn’t the agency for you.

Alternatively, if you’re an established, well-known business in need of comprehensive PR management, attorneys, or copyright infringement services, then look no further than what Reputation Solutions can offer you.

To get a pricing quote, email or call them for a free consultation, and they will learn more about you and tailor their services to your specific needs.

 

#5 – Big Leap Review — The Best for SEO And Content Management

Big Leap’s ORM services are designed around one thing: content management. Their award-winning content marketing strategy centers around burying the negative and growing the positive.

This is fantastic news for you if you’re looking for an ORM that cares deeply about gaining customer trust through a long-term strategy.

If your marketing strategy is mainly through content, you’re not as concerned about a sudden PR crisis, or Yelp reviews are mostly irrelevant to your sales success, then Big Leap’s trust-building approach can help you create results.

They begin by scouring the internet for every mention of your business.  They do social media and search audits, along with a competitive analysis, to give them the bigger picture of where your reputation lies.

Then they create a positive content strategy tailored specifically for you through brand-strengthening content and social media campaigns. As they execute their content strategy, Big Leap regularly reports back to you with updated results.

Some of their best ORM content management features include:

• Brand name monitoring
• Content strategy, creation, and promotion
• Site optimization
• Constant workflow updates on content strategy execution

Big Leap doesn’t list their prices publicly, but you can request a quote on their site.

 

#6 – NetReputation Review — The Best for Improving Reputation with Content Development

Some companies have damage control as their foremost priority with reputation management. Others are starting as unknowns that want to become more recognizable brand names.

In either case, one of the most potent solutions is building out your content and web properties, which is what NetReputation excels at.

Their five-step process creates an end-to-end strategy for building up your reputation.

Start with NetReputation’s thorough analysis of your content, websites, social media profiles and pages, search results, reviews, and more. Then, let them guide you through creating better web properties and content and promoting them both.

And while that’s a great offering, you may have heard similar promises before. “Content is king” and all. But, NetReputation shows their work along the way, so you can have full confidence you’re not just screaming into the void.

Indeed, you can rest assured that you not only have full visibility into your reputation-improving content campaigns—NetReputation builds it with you and lends their expertise to plan strategy and allocate efforts with Swiss watch precision.

Here are just a few aspects they can integrate into your company’s ORM strategy after their initial analysis:

• Social media profile creation and optimization
• Website and Schema development
• Wikipedia page creation, monitoring, and editing
• Blog posting and scheduling
• Content updates and optimization
• Cross-channel promotion
• Guest/expert posts
• Content removal
• General and local SEO strategy

They’ll keep you in the loop every step of the way. So if you want to deemphasize one effort in favor of another, they’ll listen and work with you to adjust plans and action items.

With content being produced to fit all the aspects listed above and more, you and NetReputation can improve digital sentiment about your brand across the board.

NetReputation goes deep into this process for every client. Get your free consultation today and see for yourself how far they’ll go to make your organization’s online reputation sterling.

 

#7 – InternetReputation.com Review — The Best for Eradicating Private Information

Reputation management for individuals is an emerging use case for reputation management platforms and one that is becoming more useful for a wider swath of people.

Within personal brand management is the need to carefully share enough about you to build your presence and reputation without divulging private information.

InternetReputation.com handles personal reputation management and privacy monitoring with aplomb.

Individuals, from entrepreneurs and business owners to budding public figures or influencers, can utilize their Reputation Station tool to monitor digital sentiment and online information about their personal brand.

It’s an insightful, centralized dashboard for gauging reputation, tracking ORM campaign progress, and ordering services to boost your standing. Tasks, assets, files, goals, metrics, and resources are all kept in one handy area to give you a 360-degree view of your reputation.

But privacy monitoring is where InternetReputation.com separates itself more from the rest of the ORM pack.

Have personal details online you don’t want to be on public listings? Remove addresses, phone numbers, full names, and more.

You get a customized, all-encompassing package from InternetReputation.com to help keep your private information away from everyone’s eyes. Their proprietary tool removes sensitive information from data sharing sites in a blink and makes sure it isn’t propagated any further.

Plus, you get access to Infosweep to append your privacy monitoring efforts with your reputation monitoring ones. Infosweep notifies you of new mentions and instances of your details becoming publicly visible online.

Altogether, this presents a wide-ranging tool for individuals looking for full visibility and improvements to their personal brands and reputations. Reach out to IntenetReputation.com for a quote for your bespoke ORM solution today.

 

What I Looked at to Find the Best Online Reputation Management

Unfortunately, there isn’t a singular “best” reputation manager that fits every business like a glove. If there was, then this guide wouldn’t be necessary.

Different ORMs cater to different services. This can mean some are better than others at crisis management, online monitoring, online review management, SEO-focused branded content strategy, or even supplying attorneys to advocate on your behalf.

First, are you building a new online reputation from scratch? Maybe you’re trying to improve a negative reputation? Or are you being proactive and investing in maintaining a good one?

You have to determine where you are on your reputation management journey. Then you can think about a few factors that can refine your search even more.

 

Business Size and Type

Your company size generally correlates with the size of your reputation. Obviously, the bigger and more varied your sales channels, the more work you’ll have managing how you look online.

Your business’s size can also dictate the amount you’ll want to invest in ORM services. Some questions to consider are: What is your estimated current business reach? What types of distribution channels do you sell through or publish content on? Are you a service-based business, an organization, or an e-commerce store?

When choosing the best ORM for you, these are some key questions to consider before moving forward. If your business isn’t a complex enterprise, you won’t need a costly ORM that specializes in litigation, video removal, or a team of expert attorneys.

 

Marketing Strategy

Your marketing strategy also determines the type of online reputation management you need.

Do you primarily sell via a content creation strategy? Do you sell on multiple e-commerce platforms? Is your business big enough that it sells through on-air advertising? Do you already have a strong social media presence that drives sales?

Go Fish is a great choice if you want to manage reviews, whereas Big Leap is going to be more effective for managing content. Which is more important for your business’s reputation?

Outlining how you primarily reach your customers will help you narrow down your search. If you don’t, it might affect how well your ORM can deliver results.

 

Long-Term Crisis Management

Think about the future of your business and its reputation. Sure, at some point you might need to put out a reputation fire that caught you by surprise ASAP. Or maybe you’re only getting started and want your name out there in the short-term in a positive light to drive more sales.

But do you have a long-term plan for managing reputation crises that will inevitably come up in the future?

This will determine which ORM can deliver on either your short-term or long-term goals. Each one is built differently to cater to your business goals, as we’ll see further in this guide.

 

Conclusion

You don’t have to suffer from a bad reputation that only seems to be out of your hands. There are plenty of agencies out there that can help lighten your reputation management load once you’ve reached out and established a relationship with them.

Here are all my top recommendations to get the help you need today:

1. Podium – The best for instantly generating positive reviews
2. Go Fish Digital – The best for managing reviews
3. Reputation Rhino – The best for individuals and small businesses
4. Reputation Resolutions – The best for crisis management
5. Big Leap – The best for SEO and content management
6. NetReputation – The best for improving reputation with content development
7. InternetReputation.com – The best for eradicating private information

Online reputation management agencies can indeed offer a lot of the same services. But look closer to find what they specialize in. Hopefully, this in-depth guide helped shed light on which of the top ORMs can work for you.

Check out each agency on this list and get a quote from the one that fits you best to start managing your online reputation now.

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25 Review Sites to Get More Reviews for Your Business

Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions.

What’s in a review?

A lot, it turns out.

Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions.

Let me show you why you should be scoping out reviews for your business.

Why It’s Important for Your Business to Get Reviewed

With over 31 million small businesses in the US, consumers have a massive amount of choices. For businesses, this means it’s crucial to find ways to set your brand apart from competitors.

 

How Customer  Reviews Can Help You?

Reviews can help in three primary ways.

1. Purchasing Decisions

Reviews directly affect purchasing decisions:

• Around 95 percent of consumers check out online reviews before buying anything.
• It’s not just your average consumer who cares about reviews, though.
• Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too.
• Reviews empower buyers to make better-informed choices.

2. Brand Awareness

Generate traffic and build hype around your brand through customer reviews.

According to BrightLocal, roughly 87 percent of customers read reviews to help them find local businesses, especially new restaurants, hotels, or clothing stores.

What’s more, just one business review on a high-profile site can boost your traffic by 20 percent, and 10+ reviews generate up to 127 percent more traffic.

Think of online reviews as the new word of mouth.

3. Customer Trust

Consumers want to know they can trust your brand, so who better to rely on than happy customers?

The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services.

Here’s another interesting fact. The BrightLocal research linked above shows 73 percent of customers don’t look at reviews more than a month earlier.

This tells us we need to pursue reviews at every opportunity and incentivize customers to leave reviews if they haven’t received online feedback in a month or so.

 

25 Review Sites to Earn More Customer Reviews

While there’s no need to limit yourself to just one review site, don’t feel like you need to target every site on this list. Instead, pursue the ones best aligned with the services you offer and your target audience.

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers.

Let’s start with B2C.

B2C Review Sites

“B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Here are 15 of the best.

1. Amazon Customer Reviews

Amazon isn’t just one of the first platforms to accept customer reviews. It’s also one of the most trusted sources for consumers looking for more info before buying something online.

• Open an Amazon Seller Account and encourage buyers to leave feedback.
• Amazon deducts a referral fee from every sale you make through the platform.

2. Which?

Which? is an independent platform in the UK for reviewing everything from flooring to savings accounts.

It’s one of the most trusted review sites online, so it’s worth targeting if you have products to sell.

• The audience is consumers looking for impartial, reliable reviews from an expert team.
• You can’t submit items for review, but you can contact the Which? team to give them more information about your products.

3. Angie’s List

Consumers can’t leave reviews without signing up for a paid account on the US-based Angie’s List, so the reviews are usually worthwhile—they have to really think before they sign up and write.

• Businesses must be certified home service providers to sign up.
• You can easily request feedback and reviews straight through the platform.

4. ConsumerReports

At ConsumerReports, unbiased experts test out tech products and write up informative, impartial reviews.

• If you have a physical product to sell, ConsumerReports can review it.
• Since it’s an independent nonprofit, consumers trust this platform.

5. Tripadvisor

If you’re in entertainment, travel, or hospitality, check out Tripadvisor.

• It’s the world’s biggest travel website, trusted by audiences worldwide.
• That said, it’s hard to verify reviews and remove potentially fraudulent ones.

6. Yelp

Yelp is a popular platform known for local business reviews.

• It’s free to list on Yelp.
• Yelp is especially useful if you’re in the home and local services market.

7. Google Customer Reviews

If you sign up for Google Customer Reviews, verified buyers can rate and review your services.

• Sign up for a Google Merchant Account to get started.
• Add the Google brand badge and your seller rating to your website for enhanced credibility.

8. Foursquare

Own a bar or restaurant? Chances are, someone’s already reviewed your business on Foursquare.

• Optimize your listing with social media links and menu details to help persuade customers to choose your business.
• The downside? It’s not always easy to identify and remove “fake” bad reviews.

9. The Yellow Pages

Yes, the “real” Yellow Pages (YP) is still around, though it’s online now rather than in hardcopy.

• The YP is still a popular search option, especially for older populations.
• It’s free to list on the YP, though you can pay for a top spot in the search results.

10. The Better Business Bureau

The Better Business Bureau (BBB) checks all businesses against a predetermined set of “best practices” for customer service. Companies receive ratings from A+ to F based on the business size compared to the number of positive reviews and customer complaints.

• More than five million companies are already listed with the BBB
• .An A+ BBB rating can boost your credibility among consumers.

11. Manta

If you’re a small B2C business looking to grow your customer base, Manta can help. If you’re one of 36 percent of small businesses without websites, it could boost your web presence.

• Manta works best for small businesses targeting local consumers.
• It’s free to list, so even if you use other platforms like Google My Business, there’s no financial harm from signing up.

12. ConsumerAffairs

From collecting reviews to engaging with consumers, ConsumerAffairs helps you manage all your customer service needs.

• Start the process by opening a free business account.
• It’s most suited for SMBs offering financial or subscription-based products, like home insurance or gym memberships.

13. Citysearch

Citysearch helps consumers find the best local businesses in their community, from restaurants to nail salons. If you’re a US business, it’s worth checking out this popular review site.

• It’s free to sign up, but it’s a little convoluted. You need to sign up on Data Axle.
• It takes around two months for your listing to go live.

14. Yahoo! Local Listings

Yahoo! has partnered with Yext to create Localworks. It helps you manage business listings across over 70 directories, from Facebook to MapQuest, so you can quickly scale your marketing reach.

• Pursue reviews across multiple sites and manage them from the Localworks platform.
• Standard packages start at $23.30 per month, and it’s quick to get started.

15. Influenster

Influenster partners with brands to support product launch campaigns.

• You can run highly-targeted sampling programs to help generate buzz around your products and brand.
• If you’re targeting younger audiences and product campaigns align with your marketing strategy, sign up with their parent company, Bazaarvoice, to get started.

B2B Review Sites

B2B companies target other businesses, not ordinary consumers. Since you’re targeting a different audience, it makes sense to pursue alternative review sites.

If there’s one thing these alternative sites have in common, it’s this:

• They’re highly credible.
• They’ve built their reputation on being a trusted source of verifiable information for professional audiences.

With that in mind, here are 10 top B2B review sites to pursue, depending on your product type.

16. FinancesOnline

FinancesOnline has two goals: Help vendors like you find clients and match businesses with the SaaS tools they need to grow their business.

• Reviews are verified, unbiased, and comprehensive.
• There’s no guarantee you’ll be listed on the site. You need to apply to create a listing, and the team will get back to you.

17. CompareCamp

Catered towards the SaaS marketplace, CompareCamp brings together multiple expert reviews and turns them into comprehensive product guides and educational materials.

• CompareCamp offers the kind of rounded, deep-dive into your software that’s hard to find elsewhere.
• It’s a leading, highly respected B2B product review platform.
• Simply contact the team to request a review.

18. G2 Crowd

Do you sell software? Then get on G2 Crowd. With over four million visitors and one million+ review, it’s a lively platform known for its reliable product reviews.

• G2 users are highly engaged and love giving opinions on all aspects of your software.
• Turn your best reviews into social media posts to draw more traffic.

It’s quick and easy to claim your free profile.

19. TrustRadius

Like G2 Crowd, TrustRadius is great for gathering feedback and using it to inform your product development.

• It’s best for enterprise-level SaaS tools.
• The audience is more niche than G2.
• TrustRadius makes it easy to engage your most active buyers and bring them onboard to leave reviews.

20. GoodFirms

GoodFirms is geared toward helping software firms and IT vendors manage their online reputations. If you’re a small business trying to build hype around your product in a competitive market, GoodFirms can help.

• Although paid packages are available, there’s still a lot on offer if you opt for a free plan.
• There’s no free trial if you opt for the more expensive, paid plans.

21. Capterra

On Capterra, users share their software experiences with potential buyers. It’s an active community offering great exposure for vendors.

• Capterra is part of the Gartner Digital Markets group, so the sign-up process is similar to SoftwareWorld and GetApp.
• It’s not easy to distinguish between companies with five-star ratings but very few reviews and four-star companies with hundreds of reviews.

22. Glassdoor

Glassdoor offers everyone, from budding employees to prospective investors, a glimpse into what it’s like to work for a company.

• Glassdoor is one of the world’s most popular jobseeker’s websites.
• It’s free to open an account.
• You can quickly track reviews and respond to feedback.

23. SoftwareWorld

At SoftwareWorld, businesses search for products based on their needs, such as workflow automation or sales management.

• It’s simple to sign up, and listing benefits include social media promotion and press release publishing.
• If your product fits into multiple search categories, you can increase your exposure.

24. GetApp

With GetApp, users can shortlist business apps based on their budget, requirements, and current software stack. They can then read verified customer reviews to help them decide between the shortlisted options.

• With a free listing, you’ll be shown on Gartner Digital Markets, but a premium listing gives you access to analytics, including buyer insights.
• Reviews are divided into “pros” and “cons,” so some negative feedback is almost inevitable.

25. Software Advice

Businesses trust Software Advice for their personalized software recommendations and one-on-one telephone consultations.

• What’s unique about this platform is the team matches you with prospects.
• If a qualified lead contacts them, they pass the details to you to complete the sale.
• You only pay for whichever leads meet your specific requirements.

 

Conclusion

Whether you’re running a B2C or B2B business, customer reviews can help increase your credibility with buyers and attract new prospects.

There’s no reason to limit yourself to just one or two review sites, either, so explore multiple options and decide which platforms are right for your marketing strategy.

If you need help deciding which sites to target, check out my consulting services.

Which review sites are you pursuing?

The post 25 Review Sites to Get More Reviews for Your Business appeared first on Neil Patel.

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