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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Virtual job fairs have been growing in popularity in recent years.

Chances are, that’s only going to continue.

Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer.

How do you make sure yours is successful?

Here is what you need to know.

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

 

What Is a Virtual Job Fair?

A virtual job fair is an online event that allows job seekers to network with potential employers.

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes.

With so many virtual job fair platforms to choose from, it’s possible to recreate the traditional job fair with an online twist.

Combine traditional features like colorful booths, meeting rooms, info packets, and guest speakers with the online elements of virtual tours, and analytics and it’s easy to see why many businesses are having success with this method of hiring.

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future, and the early stages of the recruitment process are ideal for the online medium.

This has seen major companies around the world embrace virtual jobs fairs, including Deloitte, BNP Paribas, SumUp, and many more.

 

What Are the Benefits of a Virtual Job Fair?

The vast majority of job searches start online, so it’s not surprising that the next step is moving online as well.

It’s not just attendees who benefit from job fairs though, both the organizers and exhibitors stand to gain as well.

Virtual job fairs are:

• safe
• cost-effective
• not limited by physical space
• provide access to a wider talent pool
• make it easier to access the data

 

The most obvious benefit and one of the main reasons people turned to virtual job fairs in the first place is the added convenience.

By hosting the event remotely, it’s possible for people to network without sharing physical space.

The remote location has other big benefits too.

For example, you don’t have to pay for event space (which can be expensive).

By eliminating this cost from your budget, you can focus on finding the right software and maximizing value.

A virtual job fair can also pull in talent from further around the world.

With a traditional job fair, there’s only so far people are willing to travel to attend, but when they’re meeting employers from the comfort of their own home, this isn’t a factor.

With remote work becoming more and more efficient, this is ideal for businesses looking to attract top candidates from all over the world.

Finally, the virtual format provides access to far more data.

By accessing attendees’ resumes before they sign up, employers can personalize their offerings and streamline the hiring process.

Data analytics can also help track event success more easily.

 

7 Tips to Hosting a Successful Virtual Job Fair

Hosting a virtual job fair can save you a lot of hassle associated with a traditional job fair.

However, there’s still a lot of hard work to be done to ensure your event is a success.

Here are a few tips for ensuring your event is successful and valuable to everyone involved.

1. Choose the Right Virtual Job Fair Platform

The platform you choose for your virtual job fair is essential.

When you’ve got hundreds of people coming together online, you don’t want glitches, and the right software will ensure this.

When choosing your platform, one of the most important things to consider is features.

Think about the type of virtual job fair you want to run, and then decide on the features you need to make it successful.

There are some great options to choose from, and three of the most popular are Brazen, CareerEco, and Paradox.

Brazen

Brazen offers powerful virtual job fair software, tailored to businesses, colleges and universities, governments, and jobs boards.

With a range of features, Brazen is one of the most popular options for virtual job fairs.

Popular features include:

• highly customizable, allowing your brand to take center stage
• live video broadcast booths will enable you to host webinars within your event
• engage attendees through text-based and video-based chat as needed
• everything you need in one place

 

To get a better idea of how you can use Brazen and the costs of this software, enquire about pricing online.

CareerEco

CareerEco sells itself as a partner in your virtual job fair.

Not only does it provide you with the platform, but it also offers support every step of the way.

With over ten years of experience in virtual events, CareerEco is a trusted name in the industry.

It is regularly used by Amazon, AmeriCorps, FEMA, Wells Fargo, Arizona State University, and many other large organizations.

Popular features include:

• flexible platform allows you to tailor your event to your needs
• affordable, straight-up pricing that enables you to keep your costs down
• advanced technology tool kit
• great customer support to help make sure your event is a success

As CareerEco says, virtual events are here to stay.

If you’re planning a virtual job fair, it’s a great place to get a quote from.

Paradox

Paradox uses AI to make your virtual job fair easy to manage.

With its virtual assistant, Olivia, looking after event registrations and communication, you can sit back and relax as your event comes together.

Top features include:

• streamlined process to help put your event together quickly
• no user limits mean you can put a strong team together to work on your event
• streamlined registration to maximize attendance

With Paradox, you get a mobile-first recruitment experience that uses AI to put the candidate first.

 

2. Outline Resources Needed

A virtual job fair needs more than just some fancy software to be a success.

Candidates are there to get a deeper understanding of the businesses they’re interacting with, and this requires a personal touch.

Put a team together that shows off the best aspects of your business.

This way, you can create engaging presentations and give people a complete picture of what it’s like to be a part of your organization.

Start by making sure you have the right technology (cameras, microphones, etc).

Don’t underestimate this part.

No matter how good your software is, a poor camera and microphone will make your fair look unprofessional.

Make sure everyone on your team is equipped with everything they need, and focus on coordination.

Bringing together different team members virtually isn’t easy, and it takes good planning.

 

3. Develop a Marketing Plan

Every event needs attendees, and the only way to attract attendees is to market your event.

It’s no use hiding a link on some corner of your website and hoping people sign up.

You’ve got to be proactive and focus on your marketing plan.

Email Marketing

The key to marketing an event is engagement, and one of the best ways to do this is through email.

Even if someone has signed up for your event, make sure you continue to engage with them and build excitement.

Particularly for something like a virtual job fair, where you’re generally not charging, it’s easy for people to sign up and forget to attend.

You want to maximize attendance, and one of the ways to do this is through an engaging email marketing campaign.

Social Media

Marketing is about reaching people where they’re hanging out, and for a huge number of us (almost 4.5 billion), that is on social media.

If you have a large following on social media, then you have a perfect platform to market your event.

If not, then don’t worry; paid social media advertising is a great way to reach a larger target audience.

The key is to use careful targeting to avoid overspending on ads.

Have a clear idea of what your target audience looks like, and use targeting features to make sure you’re maximizing your budget.

Follow my guides on how to advertise on LinkedIn, Facebook, and Instagram, and you will reach your audience.

You can also reach out to my agency to do this for you.

Reach Out to Partners

Use your connections.

If you’re running a big virtual job fair, then you may want to share the load with another company and run it together.

The more companies you get on board, the wider your reach will be.

Sometimes working together can be beneficial, and if it gets more talented people engaging with your business, then it’s a good idea.

This is particularly helpful for local businesses, where you all stand to gain.

 

4. Set Up Virtual Booths

Virtual booths are the online equivalent of the booths you see at a traditional job fair.

They allow attendees to speak to different companies, or different departments within the same company, and get to know them on a deeper level.

Virtual booths are a great way to guide candidates through the virtual job fair.

It allows them to explore their interests and engage with different people within a business.

For example, if you’re doing a virtual job with a collection of other companies, then each company would have a booth.

Companies might also split up departments and have one booth each for accounting, sales, and marketing.

Like a regular booth, you can design your virtual booth to reflect your branding and stand out from the crowd.

Offering small incentives, like a software trial or an ebook, can encourage users to engage with booths.

 

5. Add Additional Events and Spaces

One of the nice things about a traditional job far is that you’ve got so much going on.

In addition to booths, there may be guest speakers, workshops, and entertainment options.

Just because you’ve moved your job fair online doesn’t mean you can’t still offer these same features.

Create additional events and virtual breakout rooms to add different layers to your virtual job fair.

Focus on maximizing the value you offer attendees.

The more engagement you get, the better your recruitment efforts will go, so these additional events and spaces can be critical.

Additional spaces also offer an opportunity to get more personal.

Rather than engaging everyone as a group, they allow you to run personal meetings with the most promising candidates.

 

6. Send Educational Info Before the Event

As I mentioned earlier, your marketing doesn’t stop when someone signs up for your virtual job fair.

Continue to build excitement by offering value in the run-up to the event.

This is also an opportunity to make sure everything runs smoothly.

The more prepared attendees are, the more comfortable they will be, and the more you’ll be able to see the qualities they could bring to your company.

Simple educational content like tips on updating resumes won’t just make your job easier as a recruiter.

Still, it can also keep the conversation open and give people the confidence to attend.

Don’t forget to send automated reminders!

People lead busy lives, and it’s easy to forget what they’ve signed up for.

 

7. Follow Up With Attendees

If your virtual job fair has gone well, then you should have made a strong connection with the attendees.

It’s important to capitalize on this and keep building the relationship.

When you come across an ideal candidate, you’re naturally going to continue the conversation.

However, even the people you don’t hire can offer helpful insights.

Consider making a survey to find out what attendees thought of your virtual job fair.

This information will help you perfect your next event.

Virtual Job Fair Frequently Asked Questions

 

 

 

 

Virtual Job Fair Conclusion

So much of our lives happen online, so it’s no surprise that virtual job fairs are growing in popularity.

With the right software, hosts can offer many of the same benefits of a traditional job fair, but with the added flexibility and convenience of the online world.

Don’t think setting up a virtual job fair will be a walk in the park, though.

To be successful, organizations spend time planning and find ways to offer value to attendees.

Don’t forget to build a strong event promotional strategy.

You might offer amazing content and endless opportunities for job seekers, but all that work will be wasted if no one attends.

Find the right platform, figure out what resources you need, and make sure to learn from your mistakes by getting feedback from your attendees.

Has your organization hosted a virtual job fair? What challenges did you face?

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Best Online Fax Services

Think back to the last time you saw one of those giant, clunky fax machines sitting around. It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by any means. It’s actually very much alive. But thankfully, we have better technology.

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Think back to the last time you saw one of those giant, clunky fax machines sitting around.

It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by any means.

It’s actually very much alive. But thankfully, we have better technology.

The best online fax services make sending secure communications via fax a breeze for individuals and businesses of all sizes with no ugly, expensive, or finicky hardware required.

However, there are dozens of providers to choose from, which is why making the right choice is often more challenging than actually using the service. So to help make your decision easier, I narrowed it down to my top six recommendations—and reviewed them.

 

The top 6 options for online fax services

• mFax – best online fax services for multiple users
• RingCentral Fax – best all-in-one online fax service
• HelloFax – best for cloud-storage integrations
• SRFax – most secure online faxing service
• FaxBurner – best mobile online faxing service
• Biscom 123 – most affordable online faxing service

 

How to choose the best online fax service for you

There are dozens of online fax service providers to choose from. This makes it challenging to know which one’s perfect for your business, especially if you’re not quite sure what to look for.

All of the options on this list are excellent. However, they may not work for everyone.

So, don’t forget to use the following factors as you go through the decision-making process to help you narrow things down and find the perfect fit.

Number of users

As a business, you probably need multiple user accounts. Different services have different pricing plans, so it’s essential to consider the number of accounts you need.

Some options may limit the number of users with no way around it. Others may offer extra user accounts with an additional monthly fee. So, this plays a massive role in how much you can expect to pay every month.

With that said, most smaller businesses won’t have problems with account limitations.

But large corporations with multiple departments that need faxing capabilities may run into problems with low-limit plans.

Cloud-storage integrations

Most businesses rely on cloud storage tools. Whether you depend on Microsoft 365 or Google’s G Suite, your employees probably use these tools daily to create and archive documents.

So, it’s important to consider these integrations if you and your team need to store documents you send or receive via online fax.

This can help streamline your document management processes.

Page limits

Most providers charge an extra fee if you go over the number of pages your plan includes. So, you need to consider your business’s needs when it comes to monthly fax volume.

A lot of providers place low limits on this to encourage you to upgrade to a better plan.

So it’s critical to choose a plan that offers enough pages per month along with a fair page overage fee (just in case). However, online fax services with unlimited plans are a better option for businesses that expect to send and receive high volumes every month.

Document archiving

If you’re using an online fax service to send and automatically digitize documents, it should come with document archiving as well. This can significantly streamline and automate your document management processes.

Some online fax services provide online databases so users can easily store faxed documents. However, some don’t, and others don’t provide archiving features at all. Without this, you have to print, scan, and store everything by hand.

Which… can be an incredibly time-consuming process.

So, pay close attention to this as you decide, especially if it’s something you need now or may need in the future.

Industry-specific use

There are lots of different all-purpose online fax services out there. However, sometimes particular providers are more suited to specific industries.

Healthcare is an excellent example of this because you’re dealing with sensitive information and legal regulations regarding how you handle it. So, you need a service that’s secure and compliant with those requirements.

However, healthcare isn’t the only industry like this. As such, it’s critical to consider your industry’s requirements and regulations before making your final decision.

 

The different types of online fax services

Not all online fax services are the same.

So, before we dive into the reviews, let’s talk about the different types of online fax services so you know exactly what to look for as you go through the process.

Web or cloud-based services

The most common online fax services are cloud or browser-based. All you have to do to get started is create an account, and you’re ready to go.

Web-based fax services are known for high-quality faxes as well as ease of use.

And they often offer a wide range of cloud-based integrations with platforms like G Suite and Dropbox, making life easier if you want to archive your communications on the cloud.

Mobile fax services

Mobile fax services allow users to fax directly from their smartphones. Essentially, mobile faxing is as convenient and as easy as snapping a photo.

Plus, you don’t have to wait until you’re at your computer or rely on team members sitting in front of a desktop to send and receive communications.

Some providers may also support desktop or web-based use, while others are exclusively mobile.

So, keep this in mind as you decide which provider is best for you and your team.

 

Examples of Online Fax Services

#1 –  mFax Review – Best online fax services for multiple users

mFax is one of the most flexible and adaptable online fax services for businesses with numerous team members. Their flexible monthly plans allow up to 50 individuals to use the service.

Operating as cloud software, there’s no need to install or download any programs. And you can easily access the mFax interface from any web browser on any device.

With an easy-to-use interface and intuitive setup, it’s an excellent option for those looking to get started with their first online fax service.

mFax comes with various features and benefits, including:

• Automatic cloud storage for sent and received faxes
• Works from any device
• Send and receive faxes from email
• Multi-layered encryption for documents in transit and rest
• Plans for small businesses and large enterprises
• Easy to create and manage users and set account-level permissions
• Print to Fax driver allows you to send a fax from a desktop to print

mFax also has a beta version of international outbound fax for 24 countries. So, you’re not limited to one particular country.

Plans start at $7 per month for one user, making it super affordable for businesses of all sizes. Plus, you can try mFax for free or sign up for a product demo to learn more about it.

#2 – RingCentral Fax Review – Best all-in-one online fax service

RingCentral Fax is another popular online fax service. With a solid feature list, flexible user numbers, and robust security suite, it’s my #1 all-in-one online fax service recommendation.

Their unique fax scheduling feature makes it easy to send faxes for future delivery. This is particularly useful if you need to send international faxes to users in other timezones or have employees who don’t work standard operating hours.

On top of that, you also get access to a ton of powerful features and benefits, including:

• Groups of up to 50 email addresses to send faxes in one message
• Choose from toll-free or local fax numbers
• IOS and Android mobile applications
• Up to 200 faxes in an online account
• Create an electronic signature and add it to documents
• View received and sent faxes online via a web browser
• Securely transmit faxes over an encrypted internet connection
• Send and receive faxes from any device
• Block faxes without a caller ID

RingCentral Fax is a great all-around option for small and large businesses who won’t mind the slightly limited online fax storage (you can always store them elsewhere).

Plans start at $17.99 a month, and there’s an unlimited plan for just $24.99 a month.

#3 – HelloFax Review – Best online fax services for cloud-storage integration

HelloFax is the best online fax service for integrated cloud storage.

The service seamlessly syncs with G Suite, OneDrive, Dropbox, and Box. Users can also access their faxes directly on the HelloFax’s service from any web browser on any device.

Plus, it’s super easy to use. Faxes arrive directly to inboxes as a PDF where they are easily viewable, downloadable, and shareable.

There’s also unlimited storage for businesses that prefer not to use other cloud storage providers for their faxes.

With HelloFax, you can:

• Send up to five pages for free by signing up
• Quickly fax to previously entered fax numbers
• Additional faxes that go over the monthly limit are just 5 cents per page
• Send faxes by email
• Add and remove users at no extra cost
• Send faxes to multiple recipients
• Receive faxes with a paid plan
• Sign in using your Google credentials

Despite having cloud integration with multiple platforms, HelloFax still offers unlimited storage, which is excellent for businesses planning on sending or receiving high-volume communications.

There’s a free plan for up to 5 faxes per month, so you can try it free before you invest. However, most businesses need more than that, and you’ll need to upgrade once you reach that limit.

But their paid plans are affordable, starting at $9.99 per month.

#4 – SRFax Review – Most secure online fax services

SRFax is a great option for businesses that have high-security concerns. Transferring information over the internet always comes with the risk of interception.

And for specific industries like healthcare, security is even more paramount.

Healthcare providers rely on faxing to transfer sensitive patient data. So, the fax services they use must comply with the Health Insurance Portability and Accountability Act (HIPAA).

SRFax provides multiple layers of data encryption while maintaining a user-friendly interface, making it an excellent choice for high-security industries.

In addition to HIPAA compliant fax services, SRFax has multiple tiers and plans suited to all security levels and sizes of businesses.

They also offer a variety of features and benefits to make your life easier, including:

• 2048-bit SSL Certification, 2048-bit RSA public keys, and PGP encryption
• 24-hour customer support hotline
• Plans come with unlimited authorized email addresses
• Automatically download incoming faxes
• Send faxes through an email account
• Intuitive dashboard for viewing existing faxes, sending faxes, and changing settings
• Send faxes through the online dashboard

For any company that prioritizes high-level security, SRFax is an excellent choice.

Pricing is affordable, with monthly plans starting at $3.29 per month. Or you can sign up for a non-healthcare specific 60-day trial to test it out before you commit.

#5 – FaxBurner Review – Best mobile online faxing service

FaxBurner stands out from other online fax services for its well-designed, user-friendly IOS and Android apps. With FaxBurner, sending faxes is as easy as taking a picture, and you can receive them straight into your inbox.

Set up is quick and easy. Plus, the platform gives users a temporary fax number that expires after 24 hours without upgrading to a paid plan.

On top of that, you also get various features and benefits, including:

• No unprofessional looking ads or watermarks on free faxes
• Digitally document signatures
• Create cover letters within the app
• Integration with cloud storage apps like DropBox
• Email to fax option
• Phone scanning capabilities

For users who need the convenience and flexibility of a mobile-first fax application, FaxBurner is my number top recommendation.

Free packages provide up to 25 inbound faxes and five outbound faxes a month. And their paid plans start at just $12.95 a month, making it incredibly affordable for most users.

#6 – Biscom 123 Review — Most affordable online faxing services

If your business is just looking to send the occasional fax, Biscom 123 is an incredibly affordable option. As a leading telecommunications enterprise, Biscom makes online faxing simple for both businesses and individuals with a straightforward interface.

You can also try it free for 30 days to see if it’s a good fit for your business, with no credit card required. However, it doesn’t maintain archival records of your communications. So, keep that in mind.

Depending on your faxing needs, Biscom 123 offers various plans that allow you to send up to 300 pages with support for multiple team members.

Plus, you can also:

• Easily add up to four users in addition to the primary account holder
• Send email faxes in just a few clicks
• Fax from Android and IOS mobile applications
• Integrate with Google Drive
• Send multiple file-formats and rich text formats for text faxes
• Saves inbound PDF files in your email inbox
• No limitation on file size or number of documents

Pricing starts at $7.99 per month. This entry-level plan includes 30 pages per month with a charge of 7 cents per additional page. So, it certainly won’t break the bank.

 

Summary

mFax and RingCentral are my top choices for most users. They’re incredibly affordable and accessible for most businesses. Plus, they come with a ton of features to make your life easier.

However, that doesn’t mean they’re suitable for everyone in every situation.

So, don’t forget to consider the factors we talked about and take advantage of free trials as you go through the process of picking the best online fax services for you and your team.

What company do you use to send online faxes?

The post, Best Online Fax Services appeared first on Neil Patel.

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