Tag Archives for " event "

How to Keep Your Marketing Team Together Using Calendar Apps

To manage my projects, I work with a team of five people, including myself. It’s not a big team, but it took us time to set up an effective marketing routine among the 5 of us.

Every month we take on a series of tasks for our brand, working to increase exposure, solidify social presence, enhance the authority and generate leads that become conversions.

This is difficult, not only the tasks we set for ourselves but also coordination among five people, three of whom live outside of the country and three who handle matters on a local and national level.

Add to this struggle the recurring need to include other people into the mix. We have premium members with whom we need to schedule support calls,  #vcbuzz hosts with whom we need to coordinate weekly Twitter chats, and influencers and partners with whom we need to meet.

We have been through every possible productivity tool, team management platform, and task manager known to man. We sat through demos of major SaaS solutions that offer task management features and even got their help in setup.

It wasn’t until we had been working together more than a year that things finally clicked into place. Which calendar apps actually worked for our ragtag team of global misfits?

 

Google Calendar App and Emails Notifications

You see, it came down to simple convenience. Having these fancy platforms would work for a while, but it was a hassle. No one used them for any other work, and they didn’t want to stop using what they had been using before.

Some of my team used Evernote, Trello, or Producteev. I use Zenkit. Getting on a whole other dashboard just for our projects and being unable to integrate them into our wider ones made it a chore that no one wanted to deal with.

Google Calendars and emails became the most effective solution for us. It was not only easy to integrate into different platforms but also familiar in that we already used both tools on a daily basis. They were easy to sync up on any device and could be shared and worked on with others.

Different calendars could be made, and mass emails could be sent with a record of the conversation.

To this day, we use this combo for our task list and conversations, which includes links to event announcements and necessary pending items on the to-do list in emails.

First, you will need to create a dedicated calendar for your in-team tasks and meetings. Once it is created, you can grab your link by:

1. Clicking on “Settings” in the top-right
2. Selecting your new calendar in the list
3. Clicking “Access permissions”
4. Setting your calendar to “Public”
5. Clicking the “Get sharable link” button and copy your link from there

Once you share this link with your team members, friends, and community, they will see your newly added events without you having to manually notify anyone.

From there:

Step One – Create Event

To create an event in Google Calendars, sign in to your account and go to the main Calendars page. There will be a big button that says “Create”. This is where you can put your event details (name, date, involved people, etc.).

The event name should be something relevant, such as the project name, and then add events in there.

What makes this convenient is that you can choose to see only that calendar by clicking on the little arrow on each individual calendar. That will show you events related only to that set.

Step Two – Double Check Details

In the popup that appears when you choose to create an event, you will be able to select your details. These include name, date, time, location, description, who is invited/has to be notified, who can make changes to the event, and if/when it repeats.

One of the most important tasks is to double-check these details before sending the notification! While it might not seem like a huge deal, you can send a notification to everyone signed up for the event when you make a change). Be cautious though, since it gets annoying really quickly if multiple changed events are going to your email. Trust me.

Step Three – Use Your Link Everywhere

Finally, you need to hyperlink the event entry in your emails. This is pretty self-explanatory.

Following the link will take them to the Google Calendar entry or will allow them to add it to their own calendar by clicking on one of the button options. They will find all of the information you included there.

Depending on your event, there may be different places you may want to include your link, for example:

• Embed your calendar on your master page. If you have an internal page that you use for cross-team updates, you can embed your whole calendar there. This is what we did on our Twitter chat page.
• The beauty of this method is that you need to do that once: The embedded calendar will update itself.
  Import Google Calendar events to your Facebook page using this Zapier integration to alert your fans or team members of each newly added event.
• Include your calendar link in your email signature. This will automatically update everyone who receives your email. You can use these email signature examples to set up yours, so it is highly informative, yet usable.

You can add your calendar link to your email signature using the “HTML” app from the “Add-ons” tab inside the WiseStamp dashboard

All in all, Google Calendar is free, extremely flexible, and easily integrate into other Google products including my favorite one, Google Spreadsheets, which makes it my preferred scheduling solution.

 

ContentCal and Campaign Calendar

While Google Calendar is great for all kinds of scheduling and organizing workflow, we had to find another app for content and social media marketing.

When you work with remote employees, you are facing two main problems:

1. Keeping everyone on track and productive.
2. Keeping everyone motivated (It is too easy to focus on your current tasks and never look out of the box when you are isolated from the rest of the team).

I think we have solved both of these problems with ContentCal, a collaborative social media sharing platform that unites your whole team around building up your brand-owned channels.

ContentCal is pretty lightweight: There aren’t hundreds of task management and reporting features to manipulate. But it does its job very well, without taking lots of time on set-up and training.

• Add your team members as contributors (can contribute social media updates) or managers (can edit and publish).
• Create a system where every team member is responsible for their own piece (for example, if someone is working on a chat schedule, they are tasked with publicizing and promoting each event).

Once set, your calendar will build itself with everyone participating on a daily basis.

Furthermore, you can schedule upcoming campaigns for your whole team to see what’s coming. Each campaign can have a brief, and your team members also can contribute to it to share their research results and ideas.

Campaign briefs are minimal, but they work great for storing ideas and organizing your upcoming plans:

Use campaign briefs to put down your ideas for keywords, assets, etc.

It’s Easy!

I am in love with these calendar apps, and, of course, we all use email. So using these apps for task management, team management, marketing, and audience reach makes perfect sense. Add in the fact that both are free, and you have a powerful reason to give it a try.

The post How to Keep Your Marketing Team Together Using Calendar Apps appeared first on Content Marketing Consulting and Social Media Strategy.

Source: convinceandconvert.com

How to Run a Virtual Job Fair to Attract Top Marketing Talent

Virtual job fairs have been growing in popularity in recent years.

Chances are, that’s only going to continue.

Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer.

How do you make sure yours is successful?

Here is what you need to know.

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

 

What Is a Virtual Job Fair?

A virtual job fair is an online event that allows job seekers to network with potential employers.

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes.

With so many virtual job fair platforms to choose from, it’s possible to recreate the traditional job fair with an online twist.

Combine traditional features like colorful booths, meeting rooms, info packets, and guest speakers with the online elements of virtual tours, and analytics and it’s easy to see why many businesses are having success with this method of hiring.

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future, and the early stages of the recruitment process are ideal for the online medium.

This has seen major companies around the world embrace virtual jobs fairs, including Deloitte, BNP Paribas, SumUp, and many more.

 

What Are the Benefits of a Virtual Job Fair?

The vast majority of job searches start online, so it’s not surprising that the next step is moving online as well.

It’s not just attendees who benefit from job fairs though, both the organizers and exhibitors stand to gain as well.

Virtual job fairs are:

• safe
• cost-effective
• not limited by physical space
• provide access to a wider talent pool
• make it easier to access the data

 

The most obvious benefit and one of the main reasons people turned to virtual job fairs in the first place is the added convenience.

By hosting the event remotely, it’s possible for people to network without sharing physical space.

The remote location has other big benefits too.

For example, you don’t have to pay for event space (which can be expensive).

By eliminating this cost from your budget, you can focus on finding the right software and maximizing value.

A virtual job fair can also pull in talent from further around the world.

With a traditional job fair, there’s only so far people are willing to travel to attend, but when they’re meeting employers from the comfort of their own home, this isn’t a factor.

With remote work becoming more and more efficient, this is ideal for businesses looking to attract top candidates from all over the world.

Finally, the virtual format provides access to far more data.

By accessing attendees’ resumes before they sign up, employers can personalize their offerings and streamline the hiring process.

Data analytics can also help track event success more easily.

 

7 Tips to Hosting a Successful Virtual Job Fair

Hosting a virtual job fair can save you a lot of hassle associated with a traditional job fair.

However, there’s still a lot of hard work to be done to ensure your event is a success.

Here are a few tips for ensuring your event is successful and valuable to everyone involved.

1. Choose the Right Virtual Job Fair Platform

The platform you choose for your virtual job fair is essential.

When you’ve got hundreds of people coming together online, you don’t want glitches, and the right software will ensure this.

When choosing your platform, one of the most important things to consider is features.

Think about the type of virtual job fair you want to run, and then decide on the features you need to make it successful.

There are some great options to choose from, and three of the most popular are Brazen, CareerEco, and Paradox.

Brazen

Brazen offers powerful virtual job fair software, tailored to businesses, colleges and universities, governments, and jobs boards.

With a range of features, Brazen is one of the most popular options for virtual job fairs.

Popular features include:

• highly customizable, allowing your brand to take center stage
• live video broadcast booths will enable you to host webinars within your event
• engage attendees through text-based and video-based chat as needed
• everything you need in one place

 

To get a better idea of how you can use Brazen and the costs of this software, enquire about pricing online.

CareerEco

CareerEco sells itself as a partner in your virtual job fair.

Not only does it provide you with the platform, but it also offers support every step of the way.

With over ten years of experience in virtual events, CareerEco is a trusted name in the industry.

It is regularly used by Amazon, AmeriCorps, FEMA, Wells Fargo, Arizona State University, and many other large organizations.

Popular features include:

• flexible platform allows you to tailor your event to your needs
• affordable, straight-up pricing that enables you to keep your costs down
• advanced technology tool kit
• great customer support to help make sure your event is a success

As CareerEco says, virtual events are here to stay.

If you’re planning a virtual job fair, it’s a great place to get a quote from.

Paradox

Paradox uses AI to make your virtual job fair easy to manage.

With its virtual assistant, Olivia, looking after event registrations and communication, you can sit back and relax as your event comes together.

Top features include:

• streamlined process to help put your event together quickly
• no user limits mean you can put a strong team together to work on your event
• streamlined registration to maximize attendance

With Paradox, you get a mobile-first recruitment experience that uses AI to put the candidate first.

 

2. Outline Resources Needed

A virtual job fair needs more than just some fancy software to be a success.

Candidates are there to get a deeper understanding of the businesses they’re interacting with, and this requires a personal touch.

Put a team together that shows off the best aspects of your business.

This way, you can create engaging presentations and give people a complete picture of what it’s like to be a part of your organization.

Start by making sure you have the right technology (cameras, microphones, etc).

Don’t underestimate this part.

No matter how good your software is, a poor camera and microphone will make your fair look unprofessional.

Make sure everyone on your team is equipped with everything they need, and focus on coordination.

Bringing together different team members virtually isn’t easy, and it takes good planning.

 

3. Develop a Marketing Plan

Every event needs attendees, and the only way to attract attendees is to market your event.

It’s no use hiding a link on some corner of your website and hoping people sign up.

You’ve got to be proactive and focus on your marketing plan.

Email Marketing

The key to marketing an event is engagement, and one of the best ways to do this is through email.

Even if someone has signed up for your event, make sure you continue to engage with them and build excitement.

Particularly for something like a virtual job fair, where you’re generally not charging, it’s easy for people to sign up and forget to attend.

You want to maximize attendance, and one of the ways to do this is through an engaging email marketing campaign.

Social Media

Marketing is about reaching people where they’re hanging out, and for a huge number of us (almost 4.5 billion), that is on social media.

If you have a large following on social media, then you have a perfect platform to market your event.

If not, then don’t worry; paid social media advertising is a great way to reach a larger target audience.

The key is to use careful targeting to avoid overspending on ads.

Have a clear idea of what your target audience looks like, and use targeting features to make sure you’re maximizing your budget.

Follow my guides on how to advertise on LinkedIn, Facebook, and Instagram, and you will reach your audience.

You can also reach out to my agency to do this for you.

Reach Out to Partners

Use your connections.

If you’re running a big virtual job fair, then you may want to share the load with another company and run it together.

The more companies you get on board, the wider your reach will be.

Sometimes working together can be beneficial, and if it gets more talented people engaging with your business, then it’s a good idea.

This is particularly helpful for local businesses, where you all stand to gain.

 

4. Set Up Virtual Booths

Virtual booths are the online equivalent of the booths you see at a traditional job fair.

They allow attendees to speak to different companies, or different departments within the same company, and get to know them on a deeper level.

Virtual booths are a great way to guide candidates through the virtual job fair.

It allows them to explore their interests and engage with different people within a business.

For example, if you’re doing a virtual job with a collection of other companies, then each company would have a booth.

Companies might also split up departments and have one booth each for accounting, sales, and marketing.

Like a regular booth, you can design your virtual booth to reflect your branding and stand out from the crowd.

Offering small incentives, like a software trial or an ebook, can encourage users to engage with booths.

 

5. Add Additional Events and Spaces

One of the nice things about a traditional job far is that you’ve got so much going on.

In addition to booths, there may be guest speakers, workshops, and entertainment options.

Just because you’ve moved your job fair online doesn’t mean you can’t still offer these same features.

Create additional events and virtual breakout rooms to add different layers to your virtual job fair.

Focus on maximizing the value you offer attendees.

The more engagement you get, the better your recruitment efforts will go, so these additional events and spaces can be critical.

Additional spaces also offer an opportunity to get more personal.

Rather than engaging everyone as a group, they allow you to run personal meetings with the most promising candidates.

 

6. Send Educational Info Before the Event

As I mentioned earlier, your marketing doesn’t stop when someone signs up for your virtual job fair.

Continue to build excitement by offering value in the run-up to the event.

This is also an opportunity to make sure everything runs smoothly.

The more prepared attendees are, the more comfortable they will be, and the more you’ll be able to see the qualities they could bring to your company.

Simple educational content like tips on updating resumes won’t just make your job easier as a recruiter.

Still, it can also keep the conversation open and give people the confidence to attend.

Don’t forget to send automated reminders!

People lead busy lives, and it’s easy to forget what they’ve signed up for.

 

7. Follow Up With Attendees

If your virtual job fair has gone well, then you should have made a strong connection with the attendees.

It’s important to capitalize on this and keep building the relationship.

When you come across an ideal candidate, you’re naturally going to continue the conversation.

However, even the people you don’t hire can offer helpful insights.

Consider making a survey to find out what attendees thought of your virtual job fair.

This information will help you perfect your next event.

Virtual Job Fair Frequently Asked Questions

 

 

 

 

Virtual Job Fair Conclusion

So much of our lives happen online, so it’s no surprise that virtual job fairs are growing in popularity.

With the right software, hosts can offer many of the same benefits of a traditional job fair, but with the added flexibility and convenience of the online world.

Don’t think setting up a virtual job fair will be a walk in the park, though.

To be successful, organizations spend time planning and find ways to offer value to attendees.

Don’t forget to build a strong event promotional strategy.

You might offer amazing content and endless opportunities for job seekers, but all that work will be wasted if no one attends.

Find the right platform, figure out what resources you need, and make sure to learn from your mistakes by getting feedback from your attendees.

Has your organization hosted a virtual job fair? What challenges did you face?

Source: feedproxy.google.com

Best Webcasting Services

Webcasting has quickly become a popular large-scale communication tool in the digital era. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more.

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

The terms “webcasting” and “webinar” are often confused with each other. Unlike a webinar, webcasting is a one-way flow of information. The host presents and the audience watches without really interacting. Webinars are typically more interactive.

This key difference makes it much easier to reach the masses. But having a successful webcast is reliant on finding the right webcasting service. Which one is the best? Let’s dive in.

The Top 6 Options For Webcasting Services

• GlobalMeet — Most Versatile Webcasting Service
• Cisco Webex — Best For Large Scale Events
• ClickMeeting — Best For Monetizing Webcasts
• ezTalks — Best For Pre-Recorded Online Events
• ON24 Webcast Elite — Best For Audience Engagement and Conversions
• Samba Live — Best For Cross-Platform Live Streaming

 

How to Choose the Best Webcasting Services For You

Before you can start evaluating different webcasting solutions, it’s essential to understand what qualifications should be considered in your decision. This is the methodology that I used to come up with the top picks on the market today. Use these factors as a buying guide and weigh their importance against your personal webcasting needs.

 

Number of Attendees

How many people are you expecting for your webcast?

Most webcasting services will have limits on attendee lists. Some services might restrict you to 5,000 or 10,000 attendees, while others give you up to 100,000.

Compared to webinars and web conferences, webcasts typically have a higher number of attendees. Keep this in mind as you’re browsing through different options. Make sure you factor in the attendee limits of each plan.

 

Audio and Video Quality

Since webcasts are typically broadcasted from a single presenter, the audio and video quality must be a top priority. Tens of thousands of people around the world could be viewing your webcast.

If the feed is lagging, grainy, or low quality, the message won’t be as impactful, and attendees may drop out mid-presentation.

The quality of your webcast will be a direct reflection of you and your brand. This is definitely an area that can’t be overlooked as you’re comparing solutions.

 

Event Management Tools

Webcasts often require a significant amount of preparation. From the promotional materials to speaker lists and more, there’s quite a bit of work that must be done before, during, and after the event.

Look for a webcasting service that simplifies event management. Even though webcasts typically aren’t interactive, features like audience polling can be highly beneficial.

 

Recording and Editing Capabilities

Make sure the webcasting service you’re evaluating allows for event recording. Not every webcast is presented live. Some are pre-recorded and available on-demand.

If you’re pre-recording an event, take advantage of any built-in editing tools. Mistakes are inevitable during a live broadcast. But you can cut those out of an on-demand webcast with editing tools to add professionalism to any event.

The best webcasting services give presenters the ability to remove, add, or even reorganize content before archiving it for on-demand viewing.

 

Reporting and Analytics

Look for a webcasting service with sophisticated reporting tools. Most platforms offer the basics, like the number of attendees and their location.

But some webcasting services go above and beyond with poll results, audience interactions, and other key audience behavior. These deeper insights can help you define and create future presentations, which is crucial for sales and marketing webcasts.

 

The Different Types of Webcasting Services

Generally speaking, webcasting falls into one of three categories. Not every webcasting service will accommodate all three of these, although most offer more than one.

Live Streaming

Live webcasts are when the presentation gets broadcasted in real-time to your audience. There’s a defined start and end time, and there’s no way to rewind or start over.

Both live streaming and on-demand webcasts are more often self-serviced, meaning you handle the logistics and filming for your event.

On-Demand Webcasting

On-demand webcasts are pre-recorded. There are generally two ways to produce an on-demand event.

You can simply record a live event and make it available for viewing at a later time. Or you could record a webcast without ever presenting in front of a live audience.

The second option is better for evergreen content that isn’t really time-sensitive. This will give you more flexibility with editing as well.

Managed Webcasting

Managed webcasting services minimizing the workload for the presenter. The service provider takes care of the logistics, broadcast, and filming for the event. Presenters just need to worry about the content.

With that said, self-service webcasting is more popular than managed webcasting. Most businesses and individuals choose to handle the publishing and editing of webcasts on their own while using the infrastructure from a webcasting service provider.

 

Examples of Webcasting Service Options-

#1 – GlobalMeet Review — Most Versatile Webcasting Service

GlobalMeet is a product offered by Premiere Global Services (PGi), an industry leader in the digital communication and collaboration space.

Formerly Talkpoint, GlobalMeet Webcast is trusted by Fortune 500s and enterprises across the globe. This cloud-based SaaS (software as a service) makes it easy for organizations to create high-quality webcasts for thousands of viewers worldwide.

GlobalMeet’s versatility is what makes it unique compared to other webcasting services on the market today. It’s used for town hall broadcasts, employee onboarding and training, investor meetings, marketing presentations, corporate communications, human resources, and so much more. They offer both managed and self-service support for webcasts.

With GlobalMeet, you’ll benefit from basic and advanced features like:

• Live and on-demand presentations
• High-quality audio and video streaming
• Live Q&A, audience polling, and social media feeds
• Tools for managing attendee registration data
• Powerful analytics and reporting
• Enterprise-grade security
• Seamless integrations with CRMs and marketing tools
• In-event branding tools
• Unlimited cloud storage for on-demand viewing

GlobalMeet provides white-glove event services as well. They offer solutions for event moderation, advanced training, event setup, event customization, and more.

In Short, GlobalMeet has everything you need to execute a successful webcast at scale, regardless of the use case.

GlobalMeet does not publish pricing for their Webcast Starter License, but you can easily contact the GlobalMeet sales team for a quote on webcasting services.

 

#2 – Cisco Webex Webcasting Review — The Best For Large Scale Events

Cisco Webex is another industry leader in the business communications space. They provide an extensive list of high-quality products for varying use cases—webcasting included.

Cisco Webex Webcasting can support up to 100,000 attendees worldwide, making it one of the best options on the market for massive events.

Running an event at this scale is no easy task. But Cisco provides everything you need to ensure the webcast is produced without a hitch.

They offer all of the features you need before, during, and after the event. Cisco assists with registration and sending reminders to attendees before getting started. They’ll even set up your audio and offer technical assistance during a practice run before the event itself.

Other top features and benefits of Cisco Webex Webcasting include:

• One-click recording
• Real-time tech support
• Custom event enrollment
• Attendee questions for lead scoring, tracking, and follow-ups
• High-quality audio and video
• Advanced security
• Slide share, polling, Q&A, and chat
• Unlimited broadcast time
• Unlimited on-demand viewing

Cisco Webex’s webcasting support is second to none. Their team of experts will provide you with training and an extensive library of resources to ensure success. When you combine this with the ability to reach 100,000 people, it’s tough to find flaws with it.

Cisco does not list their pricing for webcasting services. Contact the Cisco sales team to get started.

 

#3 – ClickMeeting Review — The Best For Monetizing Webcasts

ClickMeeting is an online communication platform with several different products and service offerings. They have solutions for marketing, product demos, online learning, training sessions, team collaboration, and more.

ClickMeeting also has webcasting services to accommodate events with up to 10,000 attendees.

ClickMeeting has unique features not offered by other webcasting services on the market—monetization tools. They have everything you need to generate a profit from your large-scale online event.

PayPal integration makes it easy to sell tickets for webcasts. It’s even possible to connect ClickMeeting to platforms like Eventbrite with a Zapier integration. If neither of these monetization options accommodates your needs, just use ClickMeeting’s API to manage your unique payment method.

In addition to the monetization benefits, ClickMeeting offers additional webcasting features like:

• Promotional registration pages
• Social media sharing and email invitations Certificates of attendance for viewers
• Follow-up messages to attendeesGuest speaker invitations with presentation access
• Panel discussions with up to four simultaneous speakersWhiteboard tools, documents, and video sharing
• Password protection and tokenization for events

ClickMeeting even lets you break up the webcast into smaller workshops with the ability to sell tickets for each session.

If you want to generate revenue with your webcasts, look no further than ClickMeeting. ClickMeeting offers a free 30-day trial for up to 25 attendees for live, automated, and on-demand webinars.

The Live plan starts at $25 per month, billed annually, for an unlimited number of meetings, six hours of recording storage, and one gigabyte of file storage.

They also offer an Automated plan starting at $40 per month, and you’ll need to contact ClickMeeting sales for a custom quote for the Enterprise plan, which includes webcasting services for up to 10,000 attendees.

 

#4 – ezTalks Review — The Best For Pre-Recorded Online Events

Like many webcasting services on the market today, ezTalks is a platform with several different online communication tools. They offer services for webinars, huddle rooms, meetings, and more. But you can also use ezTalks for live events with up to 10,000 attendees.

ezTalks has some unique features for pre-recorded events that aren’t available from other providers, including an automated live event.

As a presenter, you can use ezTalks to record live events ahead of time. The webcast will then start “live” at a specific date and time for attendees to tune in. Live audiences won’t know the difference, but the host doesn’t need to be present at the scheduled event time.

In addition to the automated webcasts, ezTalks has options for traditional on-demand viewing. It’s easy for audiences to access events with the ability to pause, fast-forward, or rewind whenever they want.

As an all-in-one solution for webcasting, ezTalks gives you the ability to host traditional live events and paid events as well.

Other top features and benefits of ezTalks include:

• Easy scheduling
• Templates for registration pages, waiting rooms, and thank-you pages
• Custom branding
• Event invitation emails
• HD audio and video
• One-click screen sharing
• Whiteboard accessPolls and surveys
• Mobile app for running events from anywhere

If you want the ability to produce pre-recorded live events and on-demand webcasts, ezTalks will be a top option for you to consider.

Pricing for ezTalks automated and on-demand services start at $32 per month per host for 100 attendees with their Pro plan.

The Business plan offers full webcasting services for $300 per month per host for 1000 attendees and has options up to 10,000.

EzTalks also offers a basic free package for live webinars with up to 25 participants to test out the software.

Unlike some other services, ezTalks also has hardware and accessories for sale if you need additional equipment.

 

#5 – ON24 Webcast Elite Review — Best For Audience Engagement and Conversions

Just because webcasts aren’t as interactive as a webinar or web conference, it doesn’t mean that you can’t keep your audience engaged. ON24 Webcast Elite solves this problem.

Unlike other webcasting tools out there, ON24 goes above and beyond to drive engagement and take your webcasts to the next level.

ON24 Webcast Elite is a marketer’s dream. The platform makes it easy to create data-rich webcasts that generate engagement and stimulate ongoing relationships.

Whether you’re using a live or on-demand webcast, ON24 has real-time engagement and conversion tools designed for lead qualification and buying. You’ll be able to quickly understand the buying intent and interest level of your audience, which improves sales follow-ups and future campaigns.

ON24 Webcast Elite has unique backend tools that automatically capture audience buying signals. You can seamlessly integrate this data with your CRM or marketing automation platform to optimize the way you nurture prospects.

Other top features and benefits to consider include:

• 20+ engagement and conversion tools
• Lead qualification tools
• Sales pipeline insights
• Fully customizable audience dashboards
• On-demand viewingSurveys and attendee feedback
• Provide related content and resources on the webcast dashboard
• Make it easy for audiences to book a meeting, schedule a demo, or contact your team

ON24 Webcast Elite is more than just a webcasting service. This solution is built for driving engagement and generating conversions.

Try it free for 30 days to see if it is right for you, and contact the ON24 Webcast Elite team for a demo and quote.

 

#6 – Samba Live Review — The Best For Cross-Platform Live Streaming

Samba Live by Digital Samba is a webcasting service with unlimited scalability. You can invite as many attendees as you want to your next event and potentially reach millions of viewers worldwide.

That’s why global leaders like Deloitte, Ferrari, and McDonald’s rely on Samba Live for webcasting.

What makes Samba Live stand out from the crowd is the ability to stream live across multiple platforms simultaneously. You can use the software to stream webcasts on Facebook and YouTube to maximize your potential reach.

The software is 100% browser-based and cloud-based, so you won’t have to worry about downloads, hardware, or access restrictions.

Here are some other reasons why Samba Live ranks high on my list:

• Simple and intuitive UI for presenters and audiences alike
• HD audio and video
• Supports multiple devices OS (Mac, PC, Android, iOS, tablet, smartphone, etc.)File sharing and screen sharing
• Custom screen layoutsWhiteboard markups and annotation
• Custom registration pages and thank-you pages
• Email invitations Q&A, polling, and surveys

Samba Live is versatile enough to accommodate your needs, from virtual workshops and training events to sales meetings and company-wide announcements.

You can try it free for 14 days with no credit card required, then the Pro plan starts at $49 per month.

 

Summary

Webcasting is an excellent way to reach thousands or potentially millions of viewers across the globe. Organizations of all shapes and sizes leverage webcasting services for marketing, lead generation, training sessions, internal communication, and more.

Which service is the best? It depends on your unique needs.

There’s a solution for everyone on my list. Whether you want to monetize a webcast, drive audience engagement, or something else, the recommendations in this guide will steer you in the right direction.

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