All posts by Amel

Struggling With Customer Acquisition?: Fix This One Alignment Issue

You are struggling to hit your acquisition targets—the marketing team is bringing in lots of hot leads but the sales team is struggling to convert them. Yet your marketing team is an award-winning one and your sales team is world cup worthy.

Where is the problem with your customer acquisition strategy? And what can be done about it?

Let’s dig a little deeper to understand what is making your team of A-players struggle to hit your acquisition goals?

Struggling With Customer Acquisition Fix This One Alignment Issue


Why Does Your Customer Acquisition Strategy Seem Broken?

There are many reasons why your customer acquisition strategy may not be working. But deep down, it’s due to one thing: the misalignment between your sales and marketing team.

Here’s how it translates into the organization.


Gap 1: Your sales and marketing teams are working on different funnels

In most companies, the marketing and sales teams work separately. Too often, marketers know too little about the customers and their dealings with the sales team.

SDRs work on cold emails and cold call random people, and marketers run campaigns to their target persona. As a result, each of these departments ends up creating an acquisition funnel based on the persona they have identified as their ideal customer profile.

ConvertKit email marketing strategy that works

This strategy is still used by many companies, even by some industry leaders, and it enables them to fuel their year-over-year growth.

Now, I bet you’re wondering what the problem is since this strategy seems to work.

Well, a study by the International Data Corporation revealed that B2B companies’ inability to align marketing and sales teams around the right workflows and technologies costs them about 10% or more of revenue per year.

In fact, when your sales and marketing departments function as standalone departments, efforts are put into tasks that are not very productive. For example, one study found that 50% of sales time is wasted on unproductive prospecting—either chasing unqualified leads or trying to convert leads that aren’t yet warmed up.

Another consequence of sales and marketing teams working with different funnels is a lack of understanding of the Ideal Customer Profile to target. For example, a lead that the marketing team deems qualified may be seen as unqualified by the sales team. A study by ReachForce showed that sales reps ignore 50% of marketing leads.

Other studies have shown that 60-70% of B2B content created is never used. In most instances, this is because the topic is irrelevant to the buyer’s audience.

As you take it a step ahead, you realize that if the marketing team and the sales team worked together, it would have been easier for them to determine what content the marketing team should produce for lead nurturing and how to use it to warm leads.


Gap 2: Your sales and marketing teams are chasing different results

How can you achieve a shared goal if each team measures its success in different ways?

For clarity purposes, let’s assume you have a SaaS, and your annual goal is to grow sign-ups by 45+ percent.

Now imagine that the sales teams measured their success based on new free trial accounts, closed deals, and upsells. Meanwhile, marketing teams measured their success on lead quantity, quality, and brand awareness.

In this particular case, saying that you will fall short of your annual goal is just an understatement.

If there was alignment between the two teams, they would have agreed on what a quality lead means for the company and what is the average number of leads marketing needs to bring in before sales convert X amount of users.

If, for example, the metric shows that the sales team needs 15 leads to close 5 deals and that each of these leads should be SaaS companies with teams of 50 to 300, the marketing team will know where to focus their efforts and what to do in order to reach the common goal.

Similarly, the sales team will know better how not to fall short of the 5 out of 15 deals closed.


Why Aligning Sales and Marketing Is The Only Way to Fix Your Customer Acquisition Strategy

So with the gaps identified, it has become increasingly clear that the solution to bridging the gap is to align your sales and marketing teams.

Here are some reasons why.


It helps keep business to customer communications consistent

It happens more often than you think—the sales team calls the product one thing, but the marketing team uses another term to describe the same product.

For example, the sales team calls it a “Chatbot,” while the marketing team calls it a “Conversational Marketing Platform.”

Here is another example. The marketing team talks about “Collaborative Growth Platform”, while the sales team talks about “CRM”.

Admittedly, this can be confusing for potential and even existing customers, and it’s a living example of mismatched messaging.

lifecycle marketing 3

Not surprisingly, it can cost you your first good impression and, as a result, a prospect may be less likely to trust you.

In fact, 21% of B2B marketers cite “giving the prospect a bad first impression of our company” as one of the most damaging factors resulting from misaligned marketing and sales.

That’s why one of the biggest benefits of aligning sales and marketing teams is consistent messaging.

The messaging used by your marketing team can now warm up prospects and set them up for the sales team to further reinforce those same messages. If the marketing message strikes a chord, the sales team can use it to close more business.

Failing this, you may end up with a siloed message, which can lead to a very confusing and inconsistent journey for your prospect.

21% of B2B marketers cite “giving the prospect a bad first impression of our company” as one of the most damaging factors resulting from misaligned marketing and sales.Click To Tweet

If your prospects think they’re getting one thing based on what marketing is saying when the sales team is selling them something completely different, it will definitely hurt your bottom line.

So it’s important to make sure your message is consistent and relevant to your entire customer journey.


It creates a single customer journey

We discussed earlier that the foundation of the sales-marketing relationship is the conversion funnel.

Pathfinder Model Infographic

So when it comes to getting everyone on the same page, the best place to start is to get them to agree on the structure of the entire customer journey.

By doing so, you save your prospects from having a single branded customer experience instead of separate siloed experiences.

Customer experience showing up

As a result, everything is tied together as an experience—from the awareness stage at the top of the customer journey funnel to the brand loyalty stage.


It fosters a “marketing first” approach

Each department plays its own tune when your sales and marketing teams are misaligned. In such scenarios, prospects are less likely to respond positively to a cold outreach if they’ve never heard of you, and that can harm your reputation and your chances of closing the deal later on.

If both teams are aligned, it encourages a “marketing first” approach—meaning that marketers find prospects who have a specific problem and create content to help them solve that problem.

It all starts with the marketing team warming up and nurturing new leads by creating informational content about the product and selling the features and benefits by creating transactional content to fuel conversion.

Then, when the potential customer prepares to make a decision, the sales team can take it from where the marketing left and close the deal.


It leads to a better way of assessing results

By aligning your sales and marketing teams with a common goal and the same KPIs, you have a great chance to see the synergy behind their work and analyze how your organization is stacking up in both sales and marketing.

In addition, you will be able to detect the shortcomings of your customer acquisition funnel and adjust not only certain parts but the whole funnel.

The post Struggling With Customer Acquisition?: Fix This One Alignment Issue appeared first on Content Marketing Consulting and Social Media Strategy.


5 Best Landing Page Builders That Will Maximize Conversions

Good landing pages are the lifeblood of any digital marketing campaign.

Without them, visitors don’t know what to do next.

Where can they sign up? Where do they find the product from the ad they just clicked?

Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work.

That makes landing pages critical for conversions.

However, they can also take hours to build, especially when creating multiple landing pages for a specific keyword or different campaigns.

Trust me. I’ve done it before.

What do you do? You need a landing page builder.

5 Best Landing Page Builders That Will Maximize Conversions


Why Should You Consider a Landing Page Builder?

You’re a busy entrepreneur or digital marketer. I know you don’t have the time or bandwidth to sit and fiddle with back-end code and figure out how to design a beautiful landing page.

What about hiring a web designer or a developer? Let’s face it. While designers and devs are excellent at their jobs, their services aren’t cheap.

This is where landing page builders come in.

You can have a fully responsive, mobile-optimized page designed to convert curious visitors into paying customers within a few hours.

What do you need to input? Your website text, fonts, images, and brand colors.

Everything else is drag-and-drop with dozens of integrations to make capturing leads and sales as straightforward as possible.

However, the best landing page builders don’t stop at page design. The creme-de-la-creme on the market (see below) offers robust analytics to help you figure out what’s working and what you need to send to the trash bin.

The result?

You save hours figuring out how to optimize and improve your conversion rates. Instead of reading blog after blog and getting frustrated, you can go back to focusing on what you do best.


5 Best Landing Page Builders That Will Maximize Conversions

Ready to say hello to efficiency? Here are the top landing page builders for your next digital marketing campaign.

#1 – Swipe Pages

Top Landing Page Builders - Swipe Pages

It doesn’t get better than Swipe Pages for an affordable landing page builder. With a few clicks of your mouse, you can create insanely fast, mobile-optimized AMP landing pages.

With no coding required, it’s one of the top options for marketers and entrepreneurs.

The best part? Swipe Page’s landing page templates give your site visitors an app-like experience. You won’t need to worry about elements squishing together or losing sales because your mobile site sucks.

Top Landing Page Builders - Swipe Pages gives an app-like experience

At $29 per month, you’ll struggle to find another builder offering lightning-fast AMP pages at that price point.

Remember, a one-second delay in page loading times can result in a seven percent reduction in conversions.

With Swipe Pages on your payroll, your conversions will go up. Use the A/B split testing feature (more than two variants are possible) to nip what isn’t working in the bud. You can also leverage dynamic text replacement to personalize the site experience for customers.

This is only the tip of the iceberg for Swipe Pages features. Some of the other tools you’ll have at your fingertips include:

  • multi-step forms
  • Google Analytics & Facebook Pixel integrations
  • variant performance analytics
  • responsive breakpoints
  • performance optimization
  • blend modes
  • parallax scrolling

Essentially, everything you need to create a landing page that drives visitors to take action and boost your bottom line.

Swipe Pages Pros:

  • 40+ high-converting templates
  • 80+ pre-built blocks
  • AMP (Accelerated Mobile Pages)
  • no coding skills required
  • fully responsive multi-screen editing
  • connect to 1000s of third-party apps like Zapier and Mailchimp1-click Stripe checkouts
  • built-in analytics
  • offers hosting and a custom domain

Swipe Pages Cons:

  • no funnel offering yet (upsells, order bumps, etc.)
  • no heatmaps
  • server-side A/B split testing is only available on the highest-tier plan
  • dynamic text replacement feature is not available on all plans

Swipe Pages Price: Plans start at $29 per month.


#2 – Unbounce

Top Landing Page Builders - Unbounce

Unbounce is the “OG” landing page builder tool. It comes with excellent drag-and-drop features and a strong focus on conversions with the help of its AI-powered Smart Builder.

You’ll find popups, sticky navbars, and plenty of other options to help a visitor take action. Whatever your landing page goal, Unbounce can help you achieve it.

One of my favorite Unbounce features is Smart Traffic. Once you hit 50 page views, the tool automatically sends visitors to the landing page most likely to convert.

Top Landing Page Builders - Unbounce Smart Traffic feature

The only downside? It’s not a beginner-friendly tool.

The learning curve is steep with dozens of tools and integrations, but you’ll reap the rewards if you have the time and want an advanced landing page builder.

At $90 per month for the basic plan, Unbounce is one of the most expensive landing page builders on the market and targets enterprises over small businesses.

If you’re not making money from your leads yet, start with one of the cheaper alternatives like Swipe Pages before making a big investment.

Unbounce Pros:

  • 100+ AI-powered landing page templates
  • integrates with WordPress, Google Ads, Salesforce, Marketo, and other popular emails, CRM, and analytics tools.A/B split testing
  • dynamic text replacement for SEM campaigns
  • AMP-ready mobile pages
  • fast page load speed times
  • add sticky headers, pop-ups, maps, scripts, and pixels to pages
  • quickly duplicate pages

Unbounce Cons:

  • expensive
  • high learning curve
  • not beginner-friendly
  • features like redirects and integrations are only available on the higher tier plans
  • built-in forms feature has limited options
  • coding skills are required for certain features

Unbounce Price: The Launch plan starts at $90 per month.


#3 – Leadpages

Top Landing Page Builders - Leadpages

Do you need a landing page for your one-product online store or a simple way to build your email list? Leadpages is the solution for you.

It’s perfect for digital products like ebooks, presets, or courses.

With integrations like OpenTable, restaurants can use Leadpages for reservations, and online coaches have access to Calendly to process payments for strategy calls.

It is versatile enough to create a wide range of web pages (with templates to boot) and the attractive price point makes Leadpages stand out from less intuitive options, like Mailchimp.

To get your page up and running, select a template and start customizing the look and feel of your landing page. You can add videos, images, and forms. Select pre-styled content blocks from the Sections menu for items like a pricing plan or a standout call-to-action.

Top Landing Page Builders - Leadpages templates

With built-in conversion guidance, Leadpages almost guarantees you’ll create a landing page that will convert visitors into paying customers.

Leadpages Pros:

  • 2.4 seconds page load speed
  • unlimited page publishing
  • 200+ professionally designed templates
  • mobile responsive pages
  • code-free drag and drop functionality
  • built-in lead optimization toolA/B split tests40+ integration
  • slow starting price

Leadpages Cons:

  • A/B testing, online payments, email triggers, and advanced integrations are only available on higher-tier plans
  • low tier support
  • not all templates are free
  • templates can make all sites look the same, which isn’t great for branding

Leadpages Price: $37 per month for a standard plan and $74 for a Pro account.


#4 – HubSpot

Top Landing Page Builders - HubSpot

HubSpot is one of the leading tools for digital marketers and salespeople. The platform is an all-in-one solution with CRM management, email marketing, blogging, forms, and a landing page builder.

If you’re searching for comprehensive marketing software on a budget, it doesn’t get better than HubSpot’s Marketing Hub package.

Inside the software, you’ll find HubSpot’s landing page builder. It will help you create beautiful pages that generate leads and look great on any device.

The best part? You don’t need to rely on designers or an IT team to knock it out of the park.

What I love about HubSpot’s landing page builder is the personalization feature. It lets you display different content, CTAs, and forms to improve your conversion rates.

Top Landing Page Builders - HubSpot personalization feature

You can showcase personalized content based on visitors’:

  • location
  • source
  • device
  • lifecycle stage

Why should you care about adding dynamic pages to your repertoire?

Well, when you increase the number of landing pages, you’re likely to see a 55 percent increase in leads.

However, that only happens if visitors get the right information at the right time. HubSpot’s personalization features give you the power to deliver custom content at just the right moment.

HubSpot Pros:

  • built-in library of mobile-optimized templatesA/B split testing
  • personalize content based on CRM data
  • easy-to-use drag and drop landing page builder
  • customized SEO suggestions to improve search performance
  • high-quality customer support

HubSpot Cons:

  • only available as part of the Marketing Hub platform.
  • limited features on lower-tier plans.
  • HubSpot branding on the free plan.

Hubspot Price: Free with paid plans starting at $45 per month.


#5 – Wix

Looking for a landing page builder that’s simple, affordable, and converts visitors into email subscribers?

Wix is one of the best options on the market.

Start with a conversion-optimized template (choose from over 30 options). Use the drag-and-drop editor to add or edit any element on your site. With no coding skills required, it’s an easy process that will have your page up and running in no time.

Once your site is live, Wix has a robust analytics tool to optimize your performance. Connect your Google Analytics, Google Tag Manager, Facebook Pixel, Crazy Egg, or Hotjar to dive deeper into your data, run A/B steps, heatmaps, and gain actionable insights to boost conversions.

The only downside? Wix isn’t the best solution for everyone. The landing page builder targets limited use cases like coming soon pages, webinars, product or app landing pages, and events.

Wix Pros:

  • easy to use
  • beginner-friendly
  • affordable
  • free 30+ templates
  • connects with third-party apps and sites

Wix Cons:

  • limited bandwidth and storage on cheaper plans
  • functionality isn’t as robust as other builders
  • website builder more than a dedicated landing page builder

Wix Price: Plans start at $4.50 per month


Frequently Asked Questions About Landing Page Builders

Why should I use a landing page builder?

A landing page builder simplifies your business, and the learning curve is low. In a matter of hours, you can design and publish a high-converting landing page without hiring a development team. The drag-and-drop features and integrations make landing page builders easy to use and accessible to everyone.

Is it easy to use a landing page builder?

Yes! The whole point of landing page builders is to make the process quick and easy, no matter your skill level. Most use drag-and-drop functionality and offer pre-made templates to help you create a high-converting page in less than a day.

Can you create a landing page without a website?

Yes, you can create a landing page without a website. Instead of directing traffic to a website, you can use the page to drive sales, email subscriptions, or any other conversion goal.

How much does it cost to create a landing page?

If you hire a digital agency to create your landing page, it can cost $1000+. However, landing page builders make building a landing page more accessible, with prices ranging from free to as little as $29 per month. It’s one of the most affordable ways to start building an email list and generating sales for small or enterprise businesses.


Conclusion: Landing Page Builders

When it comes to an effective digital marketing campaign, landing pages are not the place to scrimp.

They’re the best way to drive tons of targeted, specific conversions.

Without one, your visitors are left to fend for themselves on your site. If you’re bidding on specific keywords, don’t waste your ad spend on directing people to a generic home page and hoping for the best.

A landing page builder makes it easy to create and publish a high-converting landing page.

The best part? It will only take a couple of hours to design and hit publish.

Choose one of the landing page builders above and you’ll be driving more leads in no time.

What’s your favorite landing page builder?



How to Improve Your Presentation Skills: 12 Ways to Give a Speech Worthy of a Standing-Ovation

Whether you’re brand new to public speaking or a seasoned ex-serviceman, there’s always room to improve your presentation skills and comfort level in front of a crowd.

Solidifying your presenting abilities can even help you in your everyday communications, personal and professional. They will assist you to learn to feel comfortable and self-confident speaking with anyone.


If you are new to public speaking and interested in learning more or are ready to take your presentation abilities to the next rank, I’m aroused to share my top tips on how to sharpen your abilities to become the best public speaker.

I have personally expended these techniques to improve my own presentation knowledge throughout my career as a public speaker.

Become a professional speaker Try the 6-Figure Speaker


12 Ways to Improve Your Presentation Skills

To put yourself on track to becoming the best public speaker you can, complete the following 12 tips-off to improve your presentation sciences, the whole way from having more beneficial conversations at work to getting the standing ovations at your next public speaking engagement.

#1 – Practise

Here’s a cliche we’ve all heard a dozen occasions before: Practice constructs perfect.

This is especially true when it is necessary to public speaking.

Practicing allows you to strengthen your presenting skills and perfect the content you want to get across to your gathering. It allows you to determine the appropriate tone, body language, pauses, and anecdotes you can use to deliver a memorable presentation.

While it may seem time-consuming and exasperating at first, rule assistances stop you from needing to feel like you have to, “just wing it, ” during your speech. In other texts, the more you rehearse, the cozier you are able to feel present.

To help practice, consider doing the following entry:

  1. Write a write of your key points to reference.
  2. Question a friend to act as your gathering while you rehearse and give you honest feedback
  3. Record yourself presenting and take notes on what you could focus on in order to improve.

record yourself speaking

Though it can be very nerve-wracking to deliver a speech, practicing will likewise help ease your nerves and strengthen your presenting sciences. You will feel much more cozy delivering your content if your key points are engrained within your mind.


#2 – Use Engaging Visual Aids

Our world is full of distractions. Our attention spans are short and readily swayed. This is why adding visual aids to your speech can help keep your audiences’ attention.

Visual assists like plots, diagrams, infographics, portraits, and videos could help engage your gathering as you are delivering your points. Considering that over 65 % of the population are visual learners, visual material could help reinforce your message.

How to Spot Visual, Auditory, and Kinesthetic-Learning Executives

Visual aids could array from funny memes to serious personas. These visual assistances are meant to evoke excitement and strengthen your key points.


#3 – Focus on What You Know

Whatever you decide your topic is, become the panel of experts in it. Study and research the current trends in that area and prepare to answer questions about the topic.

Motivational Advice You Never Hear From Elon Musk

Understanding and being passionate about what you’re speaking about will help you build confidence and convey your points in a natural way.

The audience will absorb more of your cloth if they believe you know what you’re talking about.


#4 – Incorporate Your Personality

If your goal is to give a genuinely memorable and engaging introduction, let your personality shine through!

Your credibility can actually increase if the audience feels connected to you. This is your opportunity to connect with your gathering through funny anecdotes, repeats that have inspired you, and passions that have hit home for you.

Live Podcast

You’re not just a talking head, so make relax your body language and prove to the audience that “you’re ever”. You will create memorable knowledge for your gathering if they get a view of your identity.

You will find that you show more interesting if the audience feels like they can relate to you.


#5 – Speak Slowly

People tend to speak faster when they’re apprehensive. While rehearsing can help ease your nerves, recollect to always speak gradually when you’re delivering your communication, and don’t forget to breathe.

Art of Public Speaking

Make sure to articulate your words. Use deliberate pauses to emphasize important crucial points in your presentation and to keep your audience employed.

Working in well-timed intermissions will too help you keep your pace and cadence.


#6 – Impede Water Handy

If you’ve ever seen someone speak publicly, you’ve likely also accompanied a glass of liquid at their arm’s reach. This is sometimes because nerves are likely to cause your lip to feel dry mid-speech, as a dry opening is a common cause of the feeling.

Glass of water

It is likewise because as you talk and project your expression, your throat may start feeling sore or dry.

Keeping water close by will help keep your speech and stage spirit on track and as perfect as possible.

Taking a sip of liquid during your address can also give you a moment to catch your breath and refocus on your topic if you’re feeling nervous or stressed.

Plus, abiding hydrated throughout the day before your presentation can help you avoid feeling dizzy or lightheaded during your speech.


#7 – Loosen

Relaxing is an important presenting skill. Your body and thoughts must be calm in order for you to come across as calm, collected, and professional.

Breathe in, breathe out, rely on yourself, and loosen. Stretch and shake out your form. Let lead of any stiffness you’re viewing on to.

You want to feel relaxed and fluid as you step out to the present. Your body language should communicate the feeling of solace and confidence.

Public Speaking Technique

A great course to boost endorphins and affluence your anxiety before a big presentation is through working out. Take a long walk, go to a boxing class, or try some yoga at home. Whatever you do, getting your blood flowing will help you loosen for your speaking engagement.

Ensuring that you know your subject by mettle can help ease the tension you feel. That’s why practicing is such an important piece of a successful presentation. This will help you cartel your ability to deliver an incredible presentation.


#8 – Ask Questions

People love to make their voices heard and feel like they’re part of the conversation. Appearances can often feel one-sided, but they don’t “ve got to be”. To keep your audience engaged and your communication a memorable ordeal for your audience, you can include them in the conversation.

Standing Out

Ask the audience what they think, take a poll, invite meaningful questions- these are all styles you can increase engagement.

Engaging with your audience will allow you to establish and deeper connection with them and be seen as much more relatable. This will also allow you to get first-hand information on what your audience is looking to gain from your presentation, and adjust accordingly to give them what the fuck it wants.


The Ultimate Blueprint To Build A Business As A Highly-Paid Professional Speaker 6-Figure Public Speaking


#9 – Check and Adjust to Your Surroundings

Wherever you’re presenting — in an inn, powwow center, or on Zoom- make a point to show up early to scope out your circumvents. This will help you feel cozier when it’s time for you to present.

Public Speaking Voice

Here are some important elements to consider about the location.

  • What is the temperature in the area? Too hot? Too cold?
  • Will you have direct lighting? Does it need to be adjusted so it’s not glowing in your eyes?
  • Is all the equipment working properly?
  • Is there a backdrop on stage?
  • Is there external interference that may distract from your presentation?
  • Is there a teleprompter and can you see it from the stage?
  • Is the projector/ screen optimized to share your visual assistance?

If your presentation is virtual, check out this five tips-off that will help your virtual presenting skills.


#10 – Abide Personable

While you may be the subject matter expert on the topic to which you’re presenting, it’s important to still stay relatable and personable with your audience.

Public Speaking

Keep the conversation simple. Use messages that everyone can understand. Explain complex beliefs in simpler periods. Use anecdotes to acquire similarities that everyone can relate to. Be open to providing further clarification whenever needed.

You want to ensure that your gathering feels understood and respected when you’re communicating with them, so stay on topic and ever voice approachable.


#11 – Start and Intent with a Bang

There are many ways to start and end a speech, but exclusively some are truly impactful. Your first and last thoughts can be the most memorable markers in your speech.

Your first impression, if done right, can engage the gathering right away. A shocking announcement or a fascinating fib can get the audience to the edge of their fannies from the very beginning.

Start Public Speaking

Your last-place remarks can leave a lasting thought on your audience. You can summarize what you discussed and end with a call to action. You can finish the discussion with the conclusion of the story you began the pronunciation with, as a direction to create a narrative throughout your presentation.

Starting strong and finishing with a slam will constitute your communication a total knock-out.


#12 – Have a Backup Plan

As much as we want to, we cannot control everything. Sometimes, things don’t travel our style- there can be technical predicaments, venue topics, audience accidents — whatever it is, make sure you’re prepared for the unexpected and create a backup plan for instants like this.


If you’ve ever seen proposal travel awry, you’ll notice that a good presenter will keep their cool and find the feeling in the situation. Their body language will stay tightened, they won’t lose their temper, and they’ll find an opportunity to engage with their audience.

This type of confidence is gained through practice. You can enhance your presenting sciences by practicing your action in instants where things aren’t going according to plan. Knowing how to handle a critical situation will help you feel more tightened and self-confident throughout your entire presentation.

The show must go on, right?

It’s easy to say “don’t be nervous, ” but it’s much more difficult to act on it.

Even the best public speakers get nervous. Though open speeches and presentations can be nerve-wracking, let your fear motivate you. Harness your apprehensive vigor and transform it into enthusiasm and charisma.

So if you’re wondering how to improve presentation sciences, use these gratuities for any of your public speaking needs and watch as your presenting knowledge improves ten-hold.

Even if you’re simply the preparation of a speech to your unit at work, these gratuities can act as a great tool to help you feel more confident and prepared for any public participation.

They can even simply help you communicate more successfully in your everyday life and help you enhance your career.

If you’re looking to take your public speaking to the big leagues and be a 6-figure talker, check out my Ultimate Blueprint to Building a Career as a Successful Public Speaker.

This comprehensive guide is carried with the best implements and training for public speaking that I’ve learned in my 30+ years of has become a public speaker.

Utilize this guide to become a professional speaker, constructed your own business, make the respect and honor of governors in service industries, and use your content to motivate and stimulate beings all over the world.



Fuel Marketing Transformation with Team Alignment

The Pain Points of Misaligned Teams

Anyone who’s worked on a team knows what it feels like to be part of a team that isn’t aligned, and this can have a real impact on your ability to make strategic improvements. Does this sound familiar?

  • Your organization has invested in and developed strategy after strategy, but none of them are sticking; execution is a real challenge.
  • Teams aren’t working well together and the silos between teams are cementing into territories that are heavily guarded – resource and information sharing is forced, rather than the norm.
  • Leaders keep getting feedback from their teams that they need more headcount to do the work.
  • Team members aren’t bringing their best –  no breakthrough creative ideas, less innovative problem solving, fewer examples of working “above and beyond.”
  • It seems like team members don’t enjoy coming to work – there are complaints that the day-to-day work is frustrating, a total grind, or unmotivating.
  • Teams are experiencing high turnover from people that seemed at least moderately satisfied at work.

I imagine you’re nodding your head and also feeling a growing apprehension about the big plans you have for the coming year.

Fuel Marketing Transformation with Team Alignment

For many of you, a new strategy, campaign, or initiative is on the horizon and success is the only acceptable outcome. You’ve likely tried implementing change in the past with less-than-ideal results.

The issue is likely a mix of individual motivations, team culture, tools, and resource gaps that internal leaders are having difficulty parsing out and addressing.

But there is a better way: when team members actually trust their team, know-how to point out flaws, and learn from each other to co-create the strategy, inevitably objections and silos dissolve, enthusiasm skyrockets and entrepreneurial thinking abounds.


Team Alignment is a Predictor of Success

This just in: Leading business researchers have discovered a revolutionary new approach that makes any business more profitable. It reduces costs and increases productivity and profitability. It increases lead quality, pipeline velocity, leads to happier customers, and more repeat business.

Companies using this approach also have more satisfied employees, are willing to work harder (often for less money!), and have higher overall employee retention. It has no hard costs and you can do it internally, with resources you already have. Are you interested?

Any business leader would be negligent not to at least open that link and try to figure out if it was too good to be true.

When they come to realize the research was conducted by Google, Harvard Business School, and dozens of reputable sources consistently since the mid-1990’s you’d expect that they’d be adding this new approach to the very top of their to-do lists and retraining managers to incorporate the findings.

You have the power to control how your story ends

Team alignment, and its the underlying foundation of psychological safety, is not something that should be relegated to HR or written off as “soft skills.”

In almost two decades of writing and overseeing strategic marketing transformations, I can say with confidence that team alignment is the number one indicator of whether a new initiative will succeed or fail.

Unfortunately, it’s also a topic many leaders would rather gloss over when they get ready for a big strategic change – they want action plans, not “warm and fuzzy” team alignment plans. I’ve had pushback more than once from clients who would prefer we “stay in our lane” and just focus on research, metrics, and action plans.


Research Shows Aligned Teams Are Critical

Team work

When you ask most business leaders about team alignment and psychological safety, they often point to the HR department, mumble something about the culture, and shrug their shoulders. This is too bad because the research is clear:

  • Companies that successfully align sales and marketing retain 36% more customers, generate 32% higher revenue and achieve 38% higher win rates. (Source: Ascend Ebook)
  • A study of 1,000 professionals across a range of industries found teams with cross-functional collaboration and an openwork style are 60% more likely to achieve more, faster. Plus, they’re 80% more likely to report high emotional well-being. (Source: Ascend2)
  • More than half (54%) of employees say they’re willing to stay at a company longer than what’s in their best interest due to a strong sense of community. (Source: Ascend2)
  • Google’s “Project Aristotle,” explored over 250 team-level variables, found that psychological safety is the most critical factor and a prerequisite to enabling successful teams. (Google, 2015). Team psychological safety is a shared belief that people feel safe about the interpersonal risks that arise concerning their behaviors in a team context (Edmondson, 2018).
  • Despite the importance of psychological safety, only 47% of employees across the world described their workplaces as psychologically safe (Ipsos, 2012).


What’s Team Alignment and Psychological Safety?

Team alignment can feel hard to pin down if you’re new to the topic but here’s a simple definition: team alignment is the team’s ability to work together and learn from each other.

Marketing Team

As researchers have tried to study and measure this trait, they have settled on the term “psychological safety” and defined it as having four key domains or areas that can be assessed:

  1. Attitude to risk & failure: does the team see failure as a necessary byproduct of growth and innovation? Or is it punished and avoided at all costs?
  2. Open conversation: do team members feel comfortable expressing concerns and reservations as they work together? Can they learn from one another and hear constructive feedback in the spirit it is intended for?
  3. Willingness to help: Does the team have a spirit of being “in this together” and do they easily pick up slack for the benefit of the whole? Does this shake out fairly or do some team members take advantage of others?
  4. Inclusivity: Does the teamwork hard to ensure all perspectives are represented, even from those who are not always first to speak?


Roadmap for Successful Change

Let me give you the shortcut formula to planning your success. Every single business transformation comes down to two simple questions:

  1. What exactly do we need to do differently?
  2. Who is going to do it?

The first item is your strategy, and companies are always paying for more and better strategies. Unfortunately, all too often they completely ignore the second item, assuming that once the WHAT and HOW are clear, the WHO will fall into place.

Team Leader

A plan can be strategically sound, backed by data, and make perfect sense on paper but that doesn’t mean the team will get on board. Considerations like who gets credit, who will benefit from less work or more resources, job security and perception of rank, and how success is measured all inherently affect the buy-in for any new plan.

STEP 1: Strategic Alignment – What exactly do we need to do differently?

  • Define what you’re trying to achieve, clearly, concretely, with metrics.
    • Link the change to a larger organizational vision
    • Specifically define the change: current state, target state, the gap, and what is NOT changing.
    • Identify past lessons learned. What has been tried before and how did it go?

It’s worth noting that most teams are pretty good at step one, but they stop there.

STEP 2: Stakeholder Analysis & Team Alignment – Who is going to do it?

  • Ensure the team agrees on the problem and its urgency
  • Confirm the team believes change is possible in this setting.
  • Ask whether the team has the time, energy, and willingness to change. (Change fatigue is real!)
  • Uncover whether each individual believes they can personally succeed with this change


Team Alignment In The Wild

For the last couple of years, Convince & Convert has worked with a large national association ($1.7B in revenue, 38 million members) on a wide variety of marketing initiatives. One change, in particular, was in process when we started working together, and the outcome was anything but certain.

A new project management system was intended to be a centralized place for updates and tracking, intended to increase collaboration, reduce meetings, and allow workloads to be distributed more evenly across the team.

Team Communication

Unfortunately, team adoption of the new tool was low and falling farther – the grumbling was increasing over time. Leaders in charge of its success were struggling to come up with a way forward. Confidential interviews with individual team members uncovered some real and specific challenges, both with the actual tool and how the change was communicated.

Owners of the tool went back to developers to overhaul the tool and improve functionality, and are in the middle of a much more successful rollout with an enthusiastic reception from previously reluctant team members.


Setting Up New Norms

In another example, a nationally-recognized, top-50 university we worked with was struggling after some changes to the marketing team organizational chart and reporting structure. Two teams that had previously been independent were combined, but the merger was not a smooth one.

Assessments of the team showed that each smaller team felt psychologically safe to communicate openly. However, when the teams combined to collaborate, that index score went way down. The norms of each smaller team were different.

Team meeting

They needed to be revisited to openly agree on what type of feedback was preferred, how to run meetings, and a number of other patterns that develop almost without noticing but need to be identified, agreed upon and communicated to new team members.

Once new norms were established, the teams were able to work together fluidly and begin finding the synergy that was intended with the original combining of teams.


“What’s in it for me?”

It’s important to dig in here and get curious to understand team strengths, weaknesses, passions, and drains. This often means closed-door confidential sessions where team members have a safe space to talk about their ambitions and concerns, what skills they do or don’t possess, and where they might like to grow.

Team motivation-Leaders Can Motivate Their Teams

The effort is not the same for everyone; work to understand perceived effort with perspective taking, empathy, mentoring, coaching.

Smart leaders understand that all change in responsibilities comes with a power shift across a team. When changes are on the horizon, the first question everyone wants to be answered is, “how will this impact me and my job?”

  • Who on the team will have to learn new skills?
  • Whose job might be in jeopardy after the change?
  • What new resources will various team members get? How do I get my share of the pie?
  • Will the extra responsibilities be rewarded fairly?
  • If the new work sounds fun, can I get rid of some old tasks I hate?
    …and dozens more

Answering these questions in advance, equitably, and with your individual skills and goals in mind is the core job of a great manager. Allowing the team to negotiate among themselves, speaking honestly about their strengths and weaknesses, skills they have or want to develop, and how they’d like to see the change unfold is the gold standard.


How Does Your Team Rank?

These areas are so critical to navigating change, and more and more of our clients are interested in getting better, not just at the “what should we do to innovate?” question but also understanding the people and motivations that will make or break the strategic plans they’ve laid out.

HomePage (new)

A seven-question assessment that takes under 3 minutes can help teams understand their ability to bring new ideas and challenge each other, essential qualities of a successful organizational change process.

Benchmarking the team’s score and growth over time can provide tangible, actionable goals for managers and teams to work towards. The Convince & Convert team has strategists trained to conduct these assessments and facilitate improved team alignment, and we’d love to help your team on the next stage of your journey.

The post Fuel Marketing Transformation with Team Alignment appeared first on Content Marketing Consulting and Social Media Strategy.


Why You Should Still Be Using Personalized Marketing to Boost Your Brand

It’s getting harder than ever to connect with buyers and prospects on a personal level.

The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use.

One of the most effective strategies to build a personal connection is personalized marketing.

Why You Should Still Be Using Personalized Marketing to Boost Your Brand

What exactly is personalized marketing, and what are the benefits? (Hint: It’s more than adding “$FNAME” to your email marketing!)

Here is what marketers need to know about personalized marketing.


What Is Personalized Marketing?

Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers.

It’s incredibly popular, with research from Statista showing that 78 percent of marketers use personalized marketing in their email marketing alone. Most marketers use the strategy on multiple channels.


The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world.

There are three main categories of personalization: behavioral, contextual, and demographic.

  • Behavioral personalization analyzes customer interactions with your company, such as past purchases or website behavior.
  • Contextual personalization considers where customers are in their journey.
  • Demographic personalization examines demographics like age, gender, race/ethnicity, and household income level.

Companies have used personalized marketing for years to improve engagement rates, but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board.

Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages.


Different Types of Personalized Marketing

Before we dig into all the benefits of personalized marketing, it’s worth looking at the different types of personalization. Keep in mind that different approaches might be more effective based on your audience, industry, and business model.

There are four main types of personalized marketing. Let’s look at them one by one.


This is a technique marketers use to divide their list into smaller groups or segments.

Segmentation helps brands to understand their customers better and target their products accordingly.

You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects.

You can also use segmentation to identify where the customer is in their journey or to encourage sales.

An example of email segmentation in action is Sephora.

Different Types of Personalized Marketing - Segmentation

The beauty brand sends out segmented emails to remind customers to restock on items they’re likely running low on. Sephora’s approach nudges buyers into heading over to its site and getting the product.

Further, Sephora makes it almost effortless for customers to repurchase; they’ve just got to click on the message and it takes them right to the item.

Segmentation can also be used to deliver personalized content, lead magnets, paid ads, etc. Essentially, the goal is to separate your audience into segments and deliver more relevant messages.

Personalized Emails

A personalized marketing email is an email that aims to address the personal needs of a recipient the company has had some kind of previous interaction with.

Companies send personalized emails to buyers or to prospects who have shown an interest in certain products. Typically, these emails go further than addressing the customer by name. For example:

  • they personalize subject lines
  • companies send them to welcome new customers and acknowledge orders
  • they target consumers who’ve abandoned carts

For further personalization, businesses can use their data and track consumers’ behavior to tailor the emails and increase the chances of a purchase.

A popular use for such messaging is product recommendations, like this one from Groupon, which focuses on pampering experiences a customer may appreciate.

Different Types of Personalized Marketing - Personalized Emails

Dynamic Websites

Dynamic websites are a form of web design that relies on real-time data to provide a personalized experience.

Most often, businesses use them to create engaging customer experiences in a way that is more meaningful and personal to the individual.

An example is dynamically adjusting a webpage to display specific categories or products first.

Travel companies might also use dynamic websites to adjust their homepage to focus on the city a visitor has researched:

Different Types of Personalized Marketing - Dynamic Websites

The homepage to the left is the site’s standard homepage, while the right side shows to a visitor who has researched flights to Dubai.


One-to-One Personalized Marketing

One-to-one personalized marketing is all about reaching out to a customer. It’s more than just sending emails to the same group of people: It’s about creating tailored content for each individual.

This approach takes personalized marketing to a new level and puts the focus on data, like:

  • demographics
  • geographical locations
  • devices they’re using (Smartphone, laptop, etc.)
  • past purchases

Businesses then use all this info to make specialized discounts like the one below or offer other incentives to get a prospect over the sales line.

Different Types of Personalized Marketing - One-One Personalized Marketing

Product Recommendations

We’ve all seen the emails or ads you get after you’ve purchased a product or used a service from a company.

For instance, when you buy or search for something on Amazon, you get messages like “more top picks for you,” “your browsing history,” or “keep shopping for.”

Like one-to-one personalized marketing, product recommendations use behavioral data, such as purchase and search history, to deliver personalized recommendations.

behavioral marketing

For example, a razor company might see you purchased a razor a few weeks ago and recommend a shaving cream.


What Are the Benefits of Personalized Marketing?

One of the main benefits of personalized marketing is that it is more affordable. Messages are more direct, which means you spend far less time (and money) targeting users that aren’t likely to convert.

However, that’s not the only benefit.

Customers Prefer Personalized Messages

According to a report by Smarter HQ, 90 percent of consumers are willing to share personal data for an easier or cheaper brand experience.

An Epsilon survey found 80 percent of consumers are more likely to do business with a company if it offers personalized experiences—and 90 percent say they find personalization appealing.

Buyers like brands to treat them as individuals and respond to their pain points. Personalized marketing does that, and tailored campaigns and follow-up emails make your customers feel valued and appreciated.

Most Effective Tactics


Better Understand Your Customers

You already know how to gather information like demographic data, search and purchase history, and social media activity.

However, AI and marketing automation technologies enable marketers to gain an even better understanding of who their customers are and what they need. For example, you might find that high-revenue customers prefer a specific channel, like email.

Digging into the data for personalization gives you more insights into who your customers are, what they want, and what will drive them to make a purchase.

That data can be used to improve other marketing strategies, inform rebranding, and much more.


Improve ROI of Marketing Efforts

Personalized marketing is a simple way to improve your overall marketing ROI by providing what the user wants.

In fact, personalized marketing can reduce acquisition costs by as much as 50 percent.

Here’s more proof: HubSpot found personalized CTAs perform 202 percent better than basic CTAs.

Additionally, it’s a way to build customer loyalty and brand recognition while reducing your acquisition costs.

Improving your ROI starts with your data to produce accurate customer profiles to create relevant content and offers for them.

A great example of this is McDonald’s.

The fast-food giant took things a step further than most by acquiring AI firm Dynamic Yield to personalize digital menus. Later, Mastercard purchased Dynamic Yield from McDonald’s to further improve their customer experience.

As Raj Seshadri, President of Data & Services, Mastercard, puts it:

The notion of going into a store or opening a webpage to find an experience perfectly tailored to you is no longer farfetched. It’s a reality that more brands are deploying and more consumers expect.

While most of us don’t have McDonald’s or Mastercard’s budget, you can still use personalized marketing to get results by relying on data from first-party tools that track users on your site or tools like HubSpot.

Increase Customer Engagement

Every company strives for more customer engagement, and personalized marketing helps you get there. It all begins with understanding your customer base in terms of demographic, psychographic, and behavioral data and tailoring efforts for each individual.

In practice, that means:

  • knowing your customers’ expectations
  • taking an omnichannel approach
  • analyzing your data

That data can be used to speak directly to users on their preferred platforms about the topics important to them.

When you succeed at customer engagement, the rewards are priceless: Loyalty improves, revenues increase, and your business grows along with consumer trust.

Improve Customer Retention

Personalization makes it easier to identify your customers’ needs and provide them with solutions that will solve them—and that increases retention.

As a McKinsey report explains, when brands use customization correctly, they do more than just survive; they thrive.

60% of shoppers would be repeat buyers after a personalized experience

Plus, 60 percent of customers say they’re likely to repeat if a brand offers personalized interactions.

With numerous personal touchpoints at each stage of the customer journey, sales increase, and customers stay loyal.

That’s a win for your customer and your brand.

Enhance Email Open Rates

Email open rates are the metric most email marketers focus on, and with good reason: if your list isn’t opening your emails, you’re not making any money.

There are many ways to improve your email open rates, such as:

  • personalize your email content through segmentation adjust your content so it’s relevant to the readers
  • send emails at the right time of the day
  • adjust your CTAs to be more appealing

By using personalized marketing methods, you can increase your email open rates dramatically.

However, it’s more than ensuring you have your customer’s name in the subject line. It’s also about providing personalized discounts while creating headlines, snippets, and content that connects with them personally.

When you do this, customers feel like you understand them and what they want.


Personalized Marketing Frequently Asked Questions

What are examples of personalized marketing?

Personalized marketing examples include a dynamic website that adjusts content based on user behavior or product recommendations that are generated based on past purchases.

How do I get data to use for personalized marketing?

The most common way to get information for personalized marketing is through your existing customer data from social media platforms like Facebook and Twitter. Alternatively, you can use third-party tools like Google Analytics, Adobe Analytics, or Marketo to aggregate customer data from different sources.

What tools can I use to personalize my marketing?

Tools to help with marketing personalization include HubSpot, OptinMonster, and Evergage. Here’s a full list of tools to consider.

Why is personalized marketing important?

Personalized marketing is imperative because it improves customer engagement and generates higher conversion rates. It also provides a better customer experience and develops deeper relationships with your audience.

Conclusions: Personalized Marketing

Personalized marketing is a powerful tool for marketers and business owners. It has an increased ROI and leads to higher conversion rates.

A personalized marketing campaign also increases customer loyalty by creating that personal connection with them, which makes them feel valued and appreciated.


By focusing on what is most relevant to the individual, there is a higher chance of them making a purchase than by only sending an email packed with generic information that doesn’t apply.

Although personalized marketing may be time-consuming, it’s well worth the effort to grow your business.

Do you use personalized marketing? How has it transformed your business?


Time Management Tips That Will Make You a Productivity Master

Time Management Tips That Will Make You a Productivity Master

Success in almost everything involves hour administration. It seems like there aren’t enough hours in the working day to get everything that you need to do fulfilled, but if you want to achieve much more than others in a shorter amount of season, you must improve how you succeed that time.

Time Management Tips That Will Make You a Productivity Master


What is Time Management?

Time management refers to how you schedule and coordinate your time for different activities. There are many different implements, and techniques to help you get more be done in order to little time.

Here are some time management tips that will help you organize and manage the 24 hours in your period as efficiently as possible.

Learn more age control gratuities from my free Productivity Webinar.


The Importance of Time Management

Time is your most precious resource. It is the most valuable thing you have. It is perishable, it is irreplaceable, and it cannot be saved. It is impossible to be reallocated from activities of lower appreciate to activities of higher value.

All work asks the time.

The exceeding ordinance of taking a moment to think about your time before you waste it will begin to improve your personal hour management and increase productivity immediately.

I used to think that time management was only a business tool, like a calculator or a cell phone.

It was something that you used to increase productivity and eventually be paid more funds. Then I learned that time administration is not a peripheral task or knowledge. It is the core skill upon which everything else in animation depends.

time management tip laid over an ocean scene

” Look upon time handling as a vehicle that can take you from wherever you are today, to where you are want to be in the future .”- Brian Tracy

” Look upon time administration as a vehicle that can take you from wherever you are today, to where you are want to be in the future .”- Brian Tracy

Eat That Frog!

“The first thing you do each morning is to eat a live frog.”- Mark Twain

Mark Twain once said that if the first thing you do each morning is to eat that frog, you can go through the day with the contentment of knowing that that is probably the worse thing that is going to happen to you the working day long.

Your “frog” is your biggest, main task, the one you are most likely to procrastinate on if you don’t do something about it.

If you have to eat two frogs, gobble the ugliest one first. This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and main tasks first.

Discipline yourself to begin immediately and then to persist until the project is complete before you go on to something else.


If You Have To Eat A Live Frog At All, It Doesn’t Pay To Sit And Look At It For Very Long

The key to reaching high levels of time management, concert, and productivity is to develop the lifelong habit of tackling your major duty first thing each morning.

You must develop the routine of “eating your frog” before you do anything else and without taking too much time to think about it.

Successful, effective beings are those who launch instantly into their major projects and then discipline themselves to work steadily and single-mindedly until those assignments are complete.

“Failure to execute” is one of the biggest problems in organizations today. Many beings disoriented act with accomplishment. They talk constantly, impound endless sessions, and manufacture wonderful plans, but in the final analysis, no one does the job and gets the results required.


There Are No Shortcuts

Practice is the key to mastering any skill.

Fortunately, your psyche is like a muscle. It grows greatest and most capable with exploit. With rehearse, you can learn any action or develop any habit that you consider either advantageous or necessary.

What is your “frog? ” What is the one task that you loathe doing every day? Once you have chosen your “frog” make it a garb to wake up every morning and do that duty first.

Learn more season management tips from my free Kickstart Your Productivity Webinar.


How to Manage Time Effectively

In order to make more funds, you must learn how to manage time effectively. There are two major sources of value in the world of work today. The first is time and the second is knowledge.

Today, the meter is the currency of modern business. By using these 5 proficiencies to manage your time, you will put yourself on the fast track to success.

1. Develop A Sense Of Urgency

The most important measure of time is rushed. The most important quality that you can develop with regard to time management is a “sense of urgency.”

A sense of urgency is the habit of moving fast when the opportunity presents itself to you. Develop a bias for war. Fast tempo is essential to success. All successful beings not only work hard, hard, hard-handed, but they work fast, fast, fast!

2. Stop Procrastinating

Procrastination is not only the bandit of an hour; it is the thief of a lifetime. You must develop the time management habit of moving speedily when something to be necessary. You are to establish an honor for rush and dependability.

As a general rule, small-scale duties should be used immediately, as soon as they show. This attire of taking action swiftly will enable you to get through an enormous amount of work in an epoch. It will make you a reputation for being the kind of person to give tasks to when a person needs them done quickly.

3. Work In Real-Time

Whenever possible, do your work in “real-time, ” as soon as it comes up. Stay focused and do it now. It is amazing how much age you can waste by picking up a task and looking at it or starting it, and then putting it down and coming back to it again and again.


General Time Management Skills

The preparation that you prepare in the night for the working day onward will have an enormous effect on how successful you are. Here are some general time management sciences that anyone can do that will help you get more done.

1. Ever Think On Paper

Take a piece of paper and write down everything you intend to do. Include everything, even your plans to eat a healthy lunch and workout, train dinner for you and your family, every detail.

Then organize the piece of paper by asking yourself: “If I was only able to do one thing on this list today, which one thing would it be? ”

And if I could only do two things which would be the second and the third? And then when you start first thing in the morning, start off with number one, and punishment yourself to work only on number 1 until it’s terminated. Then move on to number two.

2. Avoid Distractions Like Email and Media

Checking your email in the morning prepares going off track altogether too easy. It began with precisely one email, and before you know it, you’re several hours into your day and you still haven’t started on your number one task.

Keep your phone away from you or off to avoid distractions from your most important task.

3. Make Your List Of Written Tasks The Night Before

The final lane for you to make sure you have a productive next day is to make this list of goals and exercises the nighttime before.

Your ability to make good projects before you act is a measure of your overall fitness. The better program you have, the easier it is for you to overcome procrastination, to is starting and then to keep going.

By writing down your goals before you go to sleep, you will think about the things you need to do and mentally prepare yourself to do them before you even wake up the next morning.

When you plan each day in advance, coordinate your inventory by priority, and stick with your project, the work will go faster and smoother than ever before. You will feel most powerful and competent. You will get more done, faster than you thought possible. Eventually, you will become unstoppable.

Time Management Tool: Make a To-Do-List Make a To-Do-List for Every Day

When you consider the appropriate means that helpful planning can be in increasing your productivity and execution, it is amazing how few people practice it every single day. And strategy is really quite simple to do. All you need is a piece of paper and a pen.

The most sophisticated technology, day management apps are based on the same principle. Making a register is one of the best time management tools you can develop.

Make Your To-Do-Lists a Habit

Always work from a directory. When something new comes up, included it to the list before you do it. You can increase your productivity and output by 25% or more from the first day that you begin working systematically from a list.

Make out your directory the nighttime before, at the end of the workday. Move everything that you have not yet attained onto your listing for the coming day and then add everything that you have to do the next day.

When you do it your list the night or the nighttime before, your subconscious mind works on your directory all darkness long while you sleep. Often you will wake up with great ideas and penetrations that you can use to get your job done faster and better than you had initially thought.

The more season you take to do written listings of everything “you’ve got to” do, in advance, the more effective and efficient you will be.

Types of To-Do-Lists

There are different lists that you need for different purposes. First, you should create a master list on which you write down everything you can think of that you want to do sometime in the future. This is the place where you capture every plan that comes to or every new task or responsibility that comes up. You can then sort out the items later.

Second, you should have a monthly list that you even out following the adjournment of the month for the month onward. This may contain pieces assigned from your ruler list.

Third, you should have a weekly list where you plan your entire week in advance. This is a list that is under construction as you go through the current week.

Finally, you transfer components from your monthly and weekly schedules onto your daily list. These are the specific activities that you are going to accomplish that day.

Check Off Your Completed Tasks

As you work through the day, tick off the items on your directory as you accomplish them. Project activities give you a visual picture of accomplishment. It generates a feeling of success and onward motion. Seeing yourself driving progressively through your directory motivates and invigorates you. It develops your self-esteem and self-respect. Steady, visible progress propels you forward and helps you to overcome procrastination.


Time Management Tools for The Office

One of the great time management gratuities is to work from a clean desk, and in an unionized workspace. Merely as an excellent cook scavenges up the entire kitchen before and after cooking, you should organize your workspace altogether before you begin your work.

1. Organize Your Desktop

Put all of your reports away in the proper records, both physical and online. Keep your computer desktop scavenged. If you cannot see your screensaver, there is too much on your screen.

Many parties believe that they drive more efficiently in a messy work environment with a cluttered table. Nonetheless, every study that has been done with these beings shows that when they are forced to clean up their work environment so that they have only one task in front of them, their productivity redoubles and triples, often overnight.

2. How To Organize Your Desk With Proper Supply

Get organized and stay unionized. Make sure your office supplies and materials are fully stocked and available at hand. You will find that nothing is more destructive to efficiency and effectiveness than having to start an errand and then stop, and then start again, for lack of proper preparation or supplies.

People who work with cluttered desks are found to spend an enormous amount of each working day looking for the materials they need among the clutter around them. Psychologically, the display of a cluttered desk or part supports visual subconscious feedback that reinforces your perception that you are disorganized.

It should contribute to continual distraction as your eyes and your attention dart from component to item, and back again.

Learn more experience administration tips from my free Kickstart Your Productivity Webinar .

Time Management Tools for Email

Keep your inbox scavenge and unionized. If you don’t need an email, delete it. Pick a couple seasons during the day to answer all of your emails at once. Don’t only provide answers as they come.

There are some people who are slaves to their email. They have a bell that goes off each time a brand-new message comes in, whatever they are doing they turn immediately to their inbox to check it.

In effect, they “switch tasks” and then return to what it was they were doing, immediately losing momentum, clarity, and output on their most important tasks.

You will be much more productive if you set out time to answer all of your emails at once than to answer them each as they come.

Rebuttal All of Your Emails at the Same Time

When answering emails, bundle them all together and do them at the same time. Don’t answer them as they come in. Do all your similar assignments at the same time rather than doing a little bit now and a little bit later.

Batching your projects simply signifies doing the same things at the same time. There exists a “learning curve” in everything you do. When you accomplish a series of same or identical undertakings all in a row, the learning curve enables you to reduce the time required to complete each task by as much as 80 percentage by the time you end the fifth same task.

Deter Your Emails Short and Sweet

You should make a decision not to allow your inbox to control your life, like the tush wagging the dog. Instead, self-discipline yourself to use your email as a business tool. Make your responses quick and to the point.

If your responses are quick, it will free up more time to get through more emails and make all correspondence easier to read.

Make Email Folders

If you manage multiple email addresses on one chronicle, create a filter and name for each account. This lane you will know what emails are personal and which ones are business referred. You can save personal themes for later without having to read through them. This will leave you with your more important tasks.

Check Your Email Twice a Day

Manage your email only twice a date or less. Even better, leave your email off on the weekends and spend more time with your family and friends, and in your personal activities.

Check it once in the morning after you have been at work for a few cases hours, reaction any brand-new emails you may have. This will free up your morning for the main thing you have to do for the day.

Check it once more in the late afternoon after lunch. After that, leave it alone until tomorrow and focus on all of the other work that you have to get done.

Some of the most productive people I know have an automatic response to their email. It says something like, “I only answer my email twice an era because of my busy schedule. If you have sent me an email, I will get back to you as soon as I possibly can. If this is an emergency, bawl this number and speak to this person.”

time management tip about delegation by Brian Tracy, laid over a lifeguard tower on beach

” Resist turn or upward delegating. Don’t let others hand the job back to you .”- Time Management Tip by Brian Tracy

How to Manage Time Better

There are three cores in which people expand their era- dialogues, beliefs, and actions. How you are managing your time within each of those categories will determine how successful you are in life. No amount of money or riches can get back lost and consumed time.

Learning how to manage time better is crucial to leading a fulfilled life and successful career.

Start to evaluate how you are spending time by hindering a record of what is requiring the most time and notice in your daytime to day life.

Determining which assignment asks “the world’s largest” hour is the first step in constructing a plan to be more productive.


How Can I Draw Better Use of My Time?

Depending on “what you’re doing”, time can fly by or it can crawl by. Although you may be busy throughout the day, that does not equate to productivity. By managing time more wisely, you will minimize the time you squander in a date and increase your productivity.

Create a list of the most important tasks and allot time for each task. Holding yourself to the allotted time will provide a foreseeable aim and maintain your vitality and productivity. Structuring in occasional bursts is very necessary.

Working past the extent of your max will leave you unmotivated and less productive. Eliminate tasks that are unnecessary and require you to invest a lot of time. Find shorter replacements to the tasks that are essential to your daylight but are not on the top register of tasks.

Having a clear goal, organized time to work, and determined time to decompress will prepare you happier and will help you manage your time more wisely.

Time Management Tips to Avoid

It is important that you never trust luck when you plan a project. Hope is not a strategy. Remember the words of Napoleon, when he was asked if he believed in luck. He said, “Yes, I believe in luck. I believe in bad luck. And I believe that I will always have it, so I plan accordingly.”

There are four main questions in time management. Each of them can be avoided by taking the time to think carefully before starting on a new project.

1. Not Allowing Enough Time

The first is not allowing enough time to complete a multi-task job. This is the primary reason why projects fail and people’s occupations get sidetracked or torpedoed. They hope for the best, trust to luck, and don’t allow a sufficient cushion of time to complete every step of the project. As an outcome, the project fails.

2. Assuming the Best

The second trouble is assuming that everything will work out all right.

“Errant presuppositions lie at root causes of every failure.”- Alex McKenzie

Never assume that everything will work out all right. Assume that you are going to have questions. Allow yourself sufficient time and resources to solve those problems and keep the project on schedule.

3. Rushing at the Demise

The third problem in time management is when you end up rushing at the end. When you rush to complete a project, because you have run out of time or money, you almost invariably reach mistakes and do poor quality work that you have to go back and correct later.

It actually takes less time to finish a project accurately if you work at it gradually and steadily and do it properly in the first place.

4. Trying to Do Several Things at Once

The fourth difficulty in project management is trying to do various things at once, and you culminate up doing good-for-nothing well. You either take on too much at a time, including too many responsibilities yourself, or you assign too many responsibilities to other parties.

In either example, various parts of the project fall through the cracks, and sometimes all the effort is lost. Do things one at a time, and do each thing well before moving to the next task.


Time Management Prioritization Techniques

The more thought you invest into setting priorities before you begin a project, the faster you will get the important things done. The more important and valuable the exercise is to you, the more motivated you are to overcome procrastination and open yourself to the job. Try these prioritization techniques.

“The first law of success is concentration- to bend all the forces to one point, and to go immediately to that degree, searching neither to the right or to the left.”- William Matthews

Time Management Tool: The ABCDE Method

The ABCDE Method is a potent priority-setting technique that you can use every day. This proficiency is so simple and effective that it can form you one of the most efficient and effective people in your study. The ABCDE listing is a to-do inventory on steroids when it comes to learning how to prioritize.

The power of this proficiency lies in its clarity because it’s so action-oriented.

Here’s how it operates: You begin with a roll of everything you have to do for the coming day. Think on paper. Once you have a list of all of the tasks you must complete, start the ABCDE method.

“A” Items Are Most Important

An A component is defined as something that is very important. This is something that you must offer for Brian Tracy's abcde prioritization checklist

This is a task for which there can be serious consequences if you fail to do it. Significances such as not calling a key patron or not finishing a report for your boss that she needs for an upcoming card meeting.

These are the frogs of your life.

If you have more than one “A” task, you prioritize these tasks by writing -A1, -A2, -A3, and so on in front of each item. Your -A1 task is your biggest, ugliest frog of all.

“B” Components Only Have Minor Consequences

A B item is defined as a duty that you should do. But it only has mild consequences.

These are the tadpoles of your work life. This means that someone may be unhappy or inconvenienced if you don’t do it, but it is nowhere as important as an A project. Returning immaterial telephone content or re-examining your email would be a B task.

The rule is that you should never do a B task when there is an A undertaking left to ruin. You should never be distracted by a tadpole when there is a big frog sitting there remaining to be eaten.

“C” Tasks Have No Repercussion

A-C duty is something that would be nice to do, but for which there is a lack of consequences at all, whether you do it or not.

C undertakings include phoning a friend, having coffee or lunch with a coworker, or accomplishing some personal business during work hours. This sort of activity has no effect at all on your work life.

As a rule, you can never end a C task when there are B or A duties left undone.

“D” For Delegate

A D activity is something that you can delegate to someone else.

The rule is that you should representative everything that you possibly have been able to other people. This frees up more era for you to engage in your A works. Your A enterprises and their ending, largely establish the entire trend of your career.

“E” For Eliminate

An E work is something that you are able to eliminate altogether.

After all, you can only get your time under control if you stop doing things that are no longer necessary for you to do.

The key to making this ABCDE Method work is for you to now discipline yourself to start immediately on your “-A1” project. Stay at it until it is complete. Use your firmnes to get going on this one job, the single most important task you could possibly be doing.

Eat the whole frog and don’t stop until it’s finished completely.

Spend Your Time On Valuable Activities

Your ability to think through and analyze your worklist to determine your “-A1” undertaking is the springboard to higher levels of accomplishment. It also should contribute to greater self-esteem, self-respect, and personal pride.

When you develop the habit of focusing on your “-A1, ” you will start getting more done than other people around you.

Make a rule for yourself to never do anything that isn’t on your directory. If a new chore or project comes up, write it down on your listing and set national priorities for it before you start work on it.

If you react and respond to the nonstop requisitions on your time, you will rapidly lose control of your date. You end up spending most of your time on activities of low-pitched or no value.

Review your work list right now and introduce an A, B, C, D, or E next to each task or activity. Select your -A1 activity or project and begin on it immediately. Discipline yourself to do nothing else until this one job is complete. It will become one of the appropriate time management tools you can use.

Time management demeanors are very much a matter of choice 😛 TAGEND

You choose to be efficient or you choose to be disorganized. You choose to focus and concentrate on your highest-value undertakings, or you choose to spend your time on activities which is likely to contribute little significance to your life. You choose to be positive or you choose to be negative.

And you are always free to choose your quality of life.

The starting point of overcoming your previous programming, and eliminating the mental blocks to occasion administration, is for you to make a clear, definitive decision to become excellent at the space you use your time.

Your aim should be to manage your time so well that beings look up to you and use you as a role model for their own task habits.

Here are four mental workouts that you can use to increase productivity and planned yourself for peak performance to improve your entire life.


Time Management for Work-Life Balance

Finding a work-life balance is hugely important. You must be able to balance your vocation and your residence being. Time management is a great way to better achieve this. Here are four time management tips-off for work-life balance.

1. Use Positive Affirmations

My first tip-off is to harness the influence of positive affirmations. Positivity will change your quality of life and is the first of these methods for programming your subconscious mind is “positive self-talk, ” or the use of positive affirmations.

These are mysteries that you deliver from your self-conscious mind to your subconscious mind. Positive affirmations are announcements that you either say out loud or say to yourself with the feeling and interest that drives the words into your subconscious mind as new operating instructions.

Begin by repeating this positive affirmation over and over to yourself.

“I am excellent at hour control! I am excellent at hour control! ”

Any command or positive affirmation repeated time and again in a spirit of religion, adoption, and idea, will eventually be accepted by your subconscious mind. My favorite epoch management affirmation is this 😛 TAGEND

“I use my hour well. I use my hour well. I use my age well.”

You will then find that your external demeanors will start to reflect your internal programming to improve your work-life balance and quality of life.

2. Use Visualization To Program Your Subconscious Mind

The second proficiency that you can use to program your subconscious mind is through visualization. Mental paintings most immediately influence your subconscious mind. In self-image psychology, the person you see is the person you will be through positive affirmations. Begin to see yourself as well organized, efficient and effective in time management.

Recall and recreate remembers and pictures of yourself when you were performing at your best. Think of an hour when you were working efficiently and effectively, and going through an enormous amount of labor. Play this picture of yourself over and over again on the screen of your mind.

3. Relax, And Meditate

The third-era management method is simple. First, you sit or lie in a quiet plaza where you can be completely alone in the stillness. Through positive affirmations, imagine yourself going through an important upcoming experience, such as a gathering, an introduction, a negotiation, or even an appointment that would improve your work-life balance and your quality of life.

As you sit or lie entirely tightened, create a picture of the coming occurrence and see it unfolding perfectly in every respect. See yourself as tranquil, positive, joyous, and in complete control. See the other parties doing and saying exactly what you would want them to do if the situation was perfect.

Here is a simple meditation technique my friend Jack Canfield uses to quiet his recollection which is slightly different 😛 TAGEND

Find a quiet target, close your eyes, and focus on slowing down your breathing Reproduce a betterment message or phrase Move into a nation of quiet Imagine yourself surrounded by an orbit of light-footed

4. Imagine You Are Excellent At Time Management

The fourth mental proficiency is to imagine that you are already excellent at day administration. Imagine that you have been selected for a role in a movie or stagecoach play.

In this character, you are to act the part of a person who is extremely well organized in every respect. As you go through your daily life, imagine you are an actor who is playing this part, who is already very good at time management. Act as if you are already applying your time efficiently and well.

Pretend that you are an expert in personal efficiency and time management. When you claim that you are excellent in time management, eventually specific actions, which come under your direct authority, will develop the mindset or the creed in your subconscious mind.

People resolve, time and again, to get serious about time management by sharpening, preparing better priorities, and overcoming procrastination. They intend to get serious about time management sometime, but regrettably, “the road to hell is paved with good intentions.”


Time Management Motivation

For you to develop a sufficient desire to develop time management and organizational knowledge, you must be intensely motivated by the benefits you feel you will enjoy. You must miss the research results naughtily enough to overcome the natural inertia that prevents you from doing things the same old-fashioned way.

If everyone agrees that excellent time management is a beneficial skill, why is it that so few people can be described as “well organized, effective and efficient? ” Over the years, I have found that many people have ideas about occasion control that are simply not true.

Here is the key: Structure and coordinate everything that you perhaps can.

Think ahead, plan for contingencies, prepare thoroughly, and focus on specific arises. Merely then can you be completely tightened and spontaneous when the situation changes?

The better organized you are in the factors that are under your command, the greater freedom and flexibility you have to quickly make changes whenever they are necessary.

Do you have any time management techniques that you swear by? Leave a comment below.


How to Align Your SEO and Sales Teams

Have you figured out your marketing strategy for 2022 yet?

Here’s a great idea for you: Embrace collaborative marketing. Aligning your different teams is likely to open up many new opportunities for your business.

According to the recent research by Convince and Convert and Ascend2, 50% of marketers claim that integrating marketing and sales teams has proved to be very successful at achieving strategic goals.

How to Align Your SEO and Sales Teams

This is huge.

Here’s how to align two of your most isolated teams: Sales and SEO.


Foster Content Marketing Collaboration

All marketing is driven by content and that includes SEO and sales. For both teams, content is fundamental. Without content, there are no rankings or sales:

  • Google relies on content to identify if a page is relevant to a search query and if it satisfies a searcher’s intent. Relevancy and search intent are two key ranking signals.
  • In sales, content is the most important driving force behind buyers’ journey. Content can directly impact purchasing decisions, as many studies confirm.

According to Forbes, more than 60% of B2B buyers say they are able to make their purchase decision exclusively based on digital content, without talking to sales reps or going through demos.

So why is there such a huge disconnect between SEO and sales content? Why do these two content strategies often exist separately without informing or helping each other?

“Content is King” has long been a marketing buzz phrase, especially in the B2B industry. However content is only King if it enables sales.

Too often there’s a discrepancy between those producing content and organizational teams who are trying to leverage it.

The resulting problem is two-fold:

  • Sales reps lack the right content they can use to effectively engage with prospects
  • SEO content creators lack sales reps’ insight which would enable them to create content that addresses the real struggles of their target audience.


Ways to Integrate SEO and Sales

Content can be the driving source for removing your organizational silos and encouraging cross-team collaboration.

psychologist blot experiment

How can SEO and content marketing teams collaborate on creating an integrated content strategy?

  • Encourage the two teams to brainstorm on content ideas together
  • Let the customer support and sales teams keep a shareable record of questions your actual customers are asking them. Any of those can and should be content ideas for the SEO team to research in terms of demand (search volume) and difficulty.
  • Foster creativity from both of the teams: What are their thoughts on content promotion opportunities.
  • Do they have any viral content ideas?
  • Let both the teams explore further opportunities. For example, let your SEO team figure out ways to reuse sales enablement content for ESP purposes. Many of those sales demos can be used as public content that can target all kinds of long-tail ranking opportunities.


Help Them Understand Your Customers Better

When you work on traffic numbers all day, it is too easy to forget that there are real people behind those numbers.

Both SEO and sales team have unique access to valuable insights on who is your business’s target customer and how to serve them better:

  • Sales teams talk to your current and future customers on a daily basis. They know their struggles and what they are looking to solve. Sharing this information with the SEO team will empower your SEO strategy with more data your competitors have no access to.
  • Your SEO team knows exactly what your customers are searching for and which questions they are asking. They know the demand behind each search term and they can report on how your competitors are targeting each search query.

Text Optimizer allows you to better understand concepts behind any search query and help you find the ways to meet your customers’ needs easier:

Text Optimizer query


Share Your Web Analytics Insights

Let the SEO team share their web analytics insights: What are the effective paths that bring those leads through the site down the conversion funnel? What works best in terms of engaging your site visitors and turning them into leads?

All of that information will help your sales team focus on what works best and nail their lead generation and onboarding strategy.

Encourage your SEO team to create custom analytics dashboards and hold regular meetings to give. This will give your sales team access to web analytics data they can understand.

Google Analytics is the first option that comes to mind. But there are also web traffic statistics solutions offered by your hosting provider, as well as many Google Analytics alternatives.

Whatagraph is an easy way to create custom reports that are delivered weekly and are very easy to understand even for a non-technical person:


You can also integrate your web analytics into your website dashboard using these templates to let your whole company access it at any time.


Open up More Business Opportunities

The cross-team collaboration will likely discover more unexpected opportunities for you and your business. For example, letting your sales team access your SEO data may help them identify industry gaps and define your product’s unique value proposition.

You can also discover new product or service opportunities. For example, this SEO lead generation tool can help you expand your services pretty easily.

Widgets like this help integrate SEO into the sales process in the most efficient way.




The power of cross-team collaboration is almost limitless. SEO and Sales collaboration can give you that competitive advantage your business needs. By combining numbers with actual sales experience, you can empower both teams.

Learning which keywords a website ranks for using Google Search Console

The concept of unified communications has become even more important for business survival after COVID hit and many teams moved to work from home.

Unified Communications

Finding more ways to let your (remote) teams keep in touch and collaborate is more important than ever.

Hopefully, the above ideas would come useful!

The post How to Align Your SEO and Sales Teams appeared first on Content Marketing Consulting and Social Media Strategy.


How to Keep Your Marketing Team Together Using Calendar Apps

To manage my projects, I work with a team of five people, including myself. It’s not a big team, but it took us time to set up an effective marketing routine among the 5 of us.

Every month we take on a series of tasks for our brand, working to increase exposure, solidify social presence, enhance the authority and generate leads that become conversions.

How to Keep Your Marketing Team Together Using Calendar Apps

This is difficult, not only the tasks we set for ourselves but also coordination among five people, three of whom live outside of the country and three who handle matters on a local and national level.

Add to this struggle the recurring need to include other people into the mix. We have premium members with whom we need to schedule support calls,  #vcbuzz hosts with whom we need to coordinate weekly Twitter chats, and influencers and partners with whom we need to meet.

We have been through every possible productivity tool, team management platform, and task manager known to man. We sat through demos of major SaaS solutions that offer task management features and even got their help in setup.

It wasn’t until we had been working together more than a year that things finally clicked into place. Which calendar apps actually worked for our ragtag team of global misfits?


Google Calendar App and Emails Notifications

You see, it came down to simple convenience. Having these fancy platforms would work for a while, but it was a hassle. No one used them for any other work, and they didn’t want to stop using what they had been using before.

Some of my team used Evernote, Trello, or Producteev. I use Zenkit. Getting on a whole other dashboard just for our projects and being unable to integrate them into our wider ones made it a chore that no one wanted to deal with.

Google Calendars and emails became the most effective solution for us. It was not only easy to integrate into different platforms but also familiar in that we already used both tools on a daily basis. They were easy to sync up on any device and could be shared and worked on with others.

Different calendars could be made, and mass emails could be sent with a record of the conversation.

To this day, we use this combo for our task list and conversations, which includes links to event announcements and necessary pending items on the to-do list in emails.

First, you will need to create a dedicated calendar for your in-team tasks and meetings. Once it is created, you can grab your link by:

  1. Clicking on “Settings” in the top-right
  2. Selecting your new calendar in the list
  3. Clicking “Access permissions”
  4. Setting your calendar to “Public”
  5. Clicking the “Get sharable link” button and copy your link from there

Once you share this link with your team members, friends, and community, they will see your newly added events without you having to manually notify anyone.

From there:

Step One – Create Event

To create an event in Google Calendars, sign in to your account and go to the main Calendars page. There will be a big button that says “Create”. This is where you can put your event details (name, date, involved people, etc.).

create event

The event name should be something relevant, such as the project name, and then add events in there.

What makes this convenient is that you can choose to see only that calendar by clicking on the little arrow on each individual calendar. That will show you events related only to that set.

Step Two – Double Check Details

In the popup that appears when you choose to create an event, you will be able to select your details. These include name, date, time, location, description, who is invited/has to be notified, who can make changes to the event, and if/when it repeats.

One of the most important tasks is to double-check these details before sending the notification! While it might not seem like a huge deal, you can send a notification to everyone signed up for the event when you make a change). Be cautious though, since it gets annoying really quickly if multiple changed events are going to your email. Trust me.

Step Three – Use Your Link Everywhere

Finally, you need to hyperlink the event entry in your emails. This is pretty self-explanatory.

Following the link will take them to the Google Calendar entry or will allow them to add it to their own calendar by clicking on one of the button options. They will find all of the information you included there.

Depending on your event, there may be different places you may want to include your link, for example:

  • Embed your calendar on your master page. If you have an internal page that you use for cross-team updates, you can embed your whole calendar there. This is what we did on our Twitter chat page.
  • The beauty of this method is that you need to do that once: The embedded calendar will update itself.
    Import Google Calendar events to your Facebook page using this Zapier integration to alert your fans or team members of each newly added event.
  • Include your calendar link in your email signature. This will automatically update everyone who receives your email. You can use these email signature examples to set up yours, so it is highly informative, yet usable.

email signature setup

You can add your calendar link to your email signature using the “HTML” app from the “Add-ons” tab inside the WiseStamp dashboard

All in all, Google Calendar is free, extremely flexible, and easily integrate into other Google products including my favorite one, Google Spreadsheets, which makes it my preferred scheduling solution.


ContentCal and Campaign Calendar

While Google Calendar is great for all kinds of scheduling and organizing workflow, we had to find another app for content and social media marketing.

When you work with remote employees, you are facing two main problems:

  1. Keeping everyone on track and productive.
  2. Keeping everyone motivated (It is too easy to focus on your current tasks and never look out of the box when you are isolated from the rest of the team).

I think we have solved both of these problems with ContentCal, a collaborative social media sharing platform that unites your whole team around building up your brand-owned channels.

ContentCal is pretty lightweight: There aren’t hundreds of task management and reporting features to manipulate. But it does its job very well, without taking lots of time on set-up and training.

  • Add your team members as contributors (can contribute social media updates) or managers (can edit and publish).
  • Create a system where every team member is responsible for their own piece (for example, if someone is working on a chat schedule, they are tasked with publicizing and promoting each event).


Once set, your calendar will build itself with everyone participating on a daily basis.

Furthermore, you can schedule upcoming campaigns for your whole team to see what’s coming. Each campaign can have a brief, and your team members also can contribute to it to share their research results and ideas.

Campaign briefs are minimal, but they work great for storing ideas and organizing your upcoming plans:

contentcal campaign brief

Use campaign briefs to put down your ideas for keywords, assets, etc.

It’s Easy!

I am in love with these calendar apps, and, of course, we all use email. So using these apps for task management, team management, marketing, and audience reach makes perfect sense. Add in the fact that both are free, and you have a powerful reason to give it a try.

The post How to Keep Your Marketing Team Together Using Calendar Apps appeared first on Content Marketing Consulting and Social Media Strategy.


7 Tips for Image Optimization

Are you looking to gain an edge in SEO? If your image optimization isn’t up to snuff, you could be missing out on traffic, user engagement, and sales.

Google looks at more than 200 factors when deciding which website to rank for a specific search query. While having a well-optimized image won’t help sub-par content rank number one, it can help you stand out from other sites that don’t optimize their images.

7 Tips for Image Optimization

The good news? Image optimization isn’t particularly complicated. Just a few changes to your current image process could help your site gain more traffic and leads, resulting in more sales.


Why Is Image Optimization Important?

Well-optimized images get better visibility in Google, which brings in more traffic. That’s the number one reason sites need to optimize their images, but there are many other benefits as well:

  • Improve the user experience: Well-optimized images that display correctly improve UX by making your site easier to navigate. Large images, for example, can take up the entire screen or cover other elements on the page.
  • Faster site speed: When it comes to SEO, speed matters. Images that are large or formatted incorrectly can slow down your site, killing your ranking and annoying site visitors.
  • Makes your site more accessible: Some optimization steps, like adding alt tags, can make your site easier to navigate for those using screen readers. Web accessibility is not only good for site visitors; it’s good for SEO, too.

While image optimization might feel like another step in a never-ending quest to improve SEO, it can have a significant impact on ranking and UX.

How do you make sure images aren’t holding your site back?


7 Image Optimization Tips for Your Website

Technical SEO can get pretty complicated, especially if you aren’t familiar with the latest Google algorithm updates and what they mean. The good news is image optimization isn’t as complicated as other aspects of SEO—and it doesn’t seem to change quite as often.

Ready to make sure your images help your SEO? Here’s what you need to know.


1. Choose the Right Image File Type

Using the wrong image file type can cause your images to be displayed incorrectly, look blurry, even impact whether users can see your images. But there’s a ton of different formats for images—vectors, JPEGs, raster, PNG, GIFs.

Beautiful Images

Which image type is best for SEO? Generally, you’ll want to use either JPEGs or PNGs.

JPEG, aka Joint Photographics Expert Group, is a popular image file type. They can be displayed by just about any type of device and can show millions of colors, so they preserve the coloring of your images well.

JPEGs do use lossy compression, resulting in some lost data during compression, so they’re not ideal for professional photography. However, they work fine for featured images in blog posts, and similar images.

Another popular type of image is PNG, which can also be displayed on any type of device. These use lossless compression, which means they don’t lose data during the compression process. They also support elements like transparent backgrounds. However, the file sizes tend to be much larger.

These are the most popular images for web publications. Here’s when I recommend using them:

Use JPEGs for blog post images, screenshots, etc. The smaller size will protect site speed, and most images will be clear enough. If the quality isn’t good enough and your site speed is good, feel free to switch to PNG format.

Use PNGs for icons, logos, and images where someone might zoom in. PNGs are larger but slightly higher-quality images. When image quality matters, use a PNG file.

I strongly recommend against using other image formats on your site, especially GIFs. I love a good GIF, but they really do slow your site down.


2. Compress Your Images

Image compression takes large image files and makes them smaller so they’re easier to load on the internet or store on your device. Image compression strikes the perfect balance between size and image quality when done well.

The two types of image compression are lossy and lossless compression. Lossy compression, which JPEGs use, essentially throws out some of the data while lossless preserves all the data. (PNGs use lossless, as I mentioned above.)

Therefore, the type of compression you use depends on the image type you select.

Here’s an example of compressed images:

Image Optimization Tips for Your Website - Compress Your Images

The image to the far left is 824KB, which is quite large. The middle image looks virtually identical (there’s a little graininess in the background if you look carefully) but is far smaller at 76KB. The third one is even smaller, but image quality is definitely impacted.

Aim to strike the right balance between size and quality.

When deciding how much to compress your images, think about your user. In most cases, they are unlikely to care whether an image on a blog post is a tiny bit less crisp. However, if you are sending a client a new logo, that’s a different story.

The point is, use the compression type based on the file format you use and select the file format based on how the image will be used.

Now, how do you compress images? There are several tools.

I like, it’s a free Chrome extension that lets you convert file formats, crop, and resize images in just one click. Other photo compression tools include Photoshop and PicResize.


3. Add Description Alt Text

Alt text (aka, alternative text) is a written description of an image that describes what it is and what purpose it serves. Screen readers use this data to describe images to their users, and Google uses it to determine whether an image is relevant to a search query.

If you use WordPress, adding alt text is very simple. Just highlight the block with an image and add the alt text to the provided box, like this:

image optimization guide alt text in wordpress example

In Google Docs, right-click on images, then click Alt text, and a box will appear that allows you to add the alt text.

What do you write as your alt text? While it’s up to you, here’s the formula I use:

“Main keyword – description of image”

For the image above from WordPress, I used “image optimization guide alt text in the WordPress example.” This format makes sure screen readers know what the image is and tells Google the image is relevant for image optimization search queries.

Pro tip—if you want to see how your competitors use alt tags, navigate to their site, right-click and select “Inspect.” You’ll see the alt tags in the code of their site.


4. Write High-Quality Image Names and Descriptions

Image title provides users (and search engines) with a little more context about your images. While they don’t impact ranking directly (according to Google’s John Mu), they do provide a bit more context, and they show up in your site code.

Image Tells

I recommend using a short phrase that describes the image, along with the key term the post targets—similar to your alt text.

This can also make your images easier to find in Google image search since Google generates a title and snippet for images. If you include a title, they’ll take that into consideration.


5. Ensure Images Are Mobile-Friendly

If you’ve used the correct file type and compressed your images, they should be pretty mobile-friendly. However, sometimes things don’t always display the way we expect.

More than half of all internet traffic comes from a mobile device, so you want to ensure images don’t mess up the mobile experience.

Mobile-friendliness Testing

For that reason, I recommend viewing your site from several different mobile devices to ensure images look their best. Remember, tablets, iPhones, and Android devices may all display your images a little differently.

I also recommend using Google’s mobile-friendly test to make sure your images aren’t slowing down site speed on mobile.


6. Use Schema Markup

Schema markup, also called structured data, is a type of code that helps search engines better understand your data.

Imagine you want to collect recipes to make a book of family recipes. Rather than having everyone send in their favorite recipe—which might use different measurements, different title formats, etc.—you send out a form and ask your family to input their recipe.

Now, all the recipes are in the same format and you can easily view the ingredients, measurements, and cooking steps.

Essentially, that’s what schema makeup does. It formats your data so Google can understand if it’s a list, a recipe, an image, and so forth. Here’s what it looks like:

Image Optimization Tips for Your Website - Use Schema Markup lists three types of image schemas, including:

layoutImage (pending implementation)logophoto

This is a more technical change, so don’t stress if this feels like too much. lists the coding you can use to add structured data to images here.

If you need more help, feel free to reach out to my team; we can help you get this set up.


7. Optimize Image File Names

According to Google, it uses the URL path and the file name to understand your images better. This means you should organize your image URLs logically and include key terms in the file name.

This can help you stay organized and help Google understand your images: a double win.

File names don’t have to be complicated. I usually use the alt text as the file name, which makes it easier to upload posts to WordPress.

I recommend using the keyword in the file name and describing the image.


Frequently Asked Questions About Image Optimization

What does image optimization mean?

Image optimization means making sure both Google and users can easily understand and view the images on a website. Examples include compressing images so they load faster and adding alt text so Google can better understand what the image is about.

Why is image optimization important?

While image optimization isn’t the most important SEO tactic out there, it can help you stand out in the competitive online world. You’ll still need high-quality content and to follow other SEO best practices, but image optimization is another way to increase your Google ranking.

What is the best image format for SEO?

There’s no specific format that is better for SEO. In general, you want images as small as possible while preserving as much data as possible. I recommend PNG if it doesn’t slow your site down too much.

How does image SEO work?

Image SEO works by making your images easier for Google to understand and making them as useful as possible to your site visitors. For example, adding alt text helps Google understand what your image is about and makes it easier for screen reader users to navigate your site.


Conclusion: Image Optimization

Google gives us a lot of information about how to optimize our sites and our images. It’s easy to get overwhelmed by all the small details.

The tips above will help you make the most of your images; however, I recommend focusing on making sure your images bring value to users. Don’t cram images in just to meet a quota, and don’t add images that don’t make sense for your content.

Have you optimized images on your website? How did it impact your traffic?


How to Change Careers

How to Change Careers

The fast-paced nature of today’s society has changed, and still continues to change, the way in which we live our daily lives. Everything from the method we browse to the way we communicate has changed.

We now live in a world where people can communicate with each other from all regions of the world at any time. This huge shift has also trickled down to the working world. Whether you’re in your office, sitting on your couch, or are on top of a mountain, we’ve officially entered a new era of communications, life, and the method we work.

How to Change Careers

Because of this stupendous displacement, staff members shall be voluntarily ceasing their jobs at record counts. According to data statistics from the Bureau of Labor and Statistics, 20.2 million people left their employers from May to September 2021.

Truth is, parties convert, accommodate, move on, lose interest, amplify view, and transform priorities. And as the world modifies, many have realized the job you chose at 20 is no longer able be the job you still affection doing at 40.

You may be considering a midlife career reform, and I am here to tell you that it’s okay if you are- It’s completely normal.

If you’re wondering how to change careers successfully to start doing what you love, you’ve come to the right place.

Identify areas of opportunity and improve your success. With Brian Tracy’s Personal Development Plan Template!


Why change professions?

There could be many grounds you consider making a career change 😛 TAGEND

  • You are likely to be outgrown your current career or gained interest in something new.
  • You may have decided that you want to do more for yourself.
  • You just wanted to reach more funds.
  • You may simply only crave a conversion.

Regardless of your reason, making a career change can sometimes seem like a daunting assignment. If you’ve ever felt accentuated about how to make a career change, though, don’t worry. It doesn’t have to be as scary as you think.

Here, I will provide some helpful job alteration advice and answer your questions on how to make a career change in “the world’s largest” seamless room possible.


When is the Best Time to Change Careers?

You can consult with 100 people about when the best time to make a career change is, and they could give you 100 different, apparently remedy, reactions. But the only person that will have the right answer is you.

Truth is, there is no right time or age to change vocations!

The best is necessary to do so is whenever you see it best for your life and your goals. The best job change admonition at this moment would be to follow your gut.

Doing so may not come as a big epiphanic time but as a gradual culmination of feelings that item you in a new direction.

Though it may not be entirely obvious when the right time is for you, there are key minutes in animation that make it easier to see the new pathways opening up for you.

Here are some of those instants 😛 TAGEND


You’ve Entered a New Stage of Life

Everyone can recount the pivotal moments in “people’s lives”. From graduating college and moving out of their hometown to having children and even just waking up one morning choose they want to try something new we experience substantial incidents that score the entrance into a new theatre of our lives.

These times allow us to be introspective, to figure out what it is we really want to pursue. They push us to molten our cozy blankets and transform them into something new.

A new alumnus, for example, may decide to utilize their degree to pursue a career in finance and climb the corporate ladder.

A new father-god may consider taking a coding boot camp in hopes of finding a business that will help him supply more for his growing family.

These new stagecoaches in the living act as catalysts to all kinds of change and are excellent epochs to re-assess your own personal and professional journey.


You no longer enjoy what you currently do

If you feel exasperated or unmotivated about the task you do on a daily basis, you may be due for a vocation change.

There’s a rationale for these feelings are arising. Let’s say you went to college to become an accountant, but after 10 years in the field crunching multitudes the working day, you begin to feel undid and unhappy in your role.

The feeling draws you uncomfortable, and you try to push it down because leaving the job now would feel like a sunk cost. You consider all the work you’ve done and how far you’ve come, but it still doesn’t feel like enough.

These awkward feelings are asking you to look inwards, to realign with your true purpose and goals. You spend most of your time acting, so it’s important to feel passionate about what you’re doing.

Now let’s say you’ve ever had an interest in writing, but never sought it because you were worried you wouldn’t make it.

Now, after 10 years of crunching numbers, you are dreaming of pursuing a vocation in writing. You are understanding now how essential it is to enjoy your work, and that in itself is enough reason for a professional change.



Your mental/ physical health is taking a toll

Work can, no doubt, be traumatic. There are seasons where you think to yourself, “work moves me anxious.”

While an ordinary about of traumatic is healthy and motivates you to be productive, high levels of constant stress may take a toll on your physical and mental health.

Studies have shown that workplace stress is a strong risk factor that can lead to cardiovascular disease, heart attack, and stroke. It too leads to adverse effects on workers’ mental health issues, increasing the risk of anxiety, burnout, and depression.

Stressed employees are more likely to engage in self-destructive actions, such as smoking, substance abuse, and unhealthy eating patterns.

If you’re noticing that the stress you feel at work outweighs your amusement of the job, it may be time to consider how to make a career change.


You Want More for Yourself

Whether you’re not aligning with the company culture or looking to earn more coins, sometimes the desire to change occupations stems from simply missing more for yourself.

Joblist’s Midlife Career Crisis survey reports on the five conducting reasonableness parties reform professions 😛 TAGEND

  • Better Pay: 47%
  • Too Stressful: 39%
  • Better Work-Life Balance: 37%
  • Wanted a New Challenge: 25%
  • No Longer Passionate About Field: 23%

Staying in the same job forever may seem honorable, but if you’re not learning and being challenged in that job then what is the point?

If you feel like a modification would result in more happiness, so why not give it a try?


How to Change Careers- Step By Step Guide

No question the above reasons you have for was intended to make a career change, there are steps you should follow in order to do so in the least traumatic and most seamless route possible.


Recognize What You Do and Do NOT Like About Your Current Career

When making a career change, it’s very important to understand what alters you’re hoping to see in your new career. This is an opportunity for you to consider the qualities that have turned you off from your current career.

You can create a pro and con list about your current job. In this practice, you can be clear about the elements you hope to repeat and the elements you hope to avoid in your brand-new job. While all business has its ups and downs, it’s important to recognize what your personal priorities are in your brand-new career.

For example, a con for your current job is that it may not be paying you all the best, but a pro is that you like your coworkers. Now you know that when looking forward to a new business, you should search for opportunities that provide better salaries and have a positive business culture.


Be 100% Absolutely convinced the Career You DO Want

The grass may seem greener on the other side, but in reality, the grass is greenest where you see it.

That doesn’t mean you should stay put and suffer at an occupation you don’t experience; it means that you should find something that wishes to and experience putting endeavor into. This may require getting your hands grimy, but it will be worth it in the end.

This requires you to do some investigation. If you already have an idea about what your next job move is likely to be, focus on learning more about it. Ask trusted friends, households, and your system of colleagues in that field for their feedback.

Their honest feedback and personal experiences will help you assess the extent to which you could see yourself in that career.

Additionally, you can work on mock undertakings from that occupation to ensure that you actually enjoy the task. This can turn your belief into truth.


Create an action plan to follow through on your goals

When considering making a career change, you spend a substantial amount of season thinking and dreaming about what it will be like. When you ultimately decide you want to do it, having a plan in place will turn your dreams into reality.

Creating a step-by-step plan will retain you motivated and help hold you accountable for your goals. Here are some enormous ways to be prepared when the time comes 😛 TAGEND

Make sure your deal letters and resumes are updated to reflect your current role Keep your social media profiles cleanse and work-friendly Start identifying errands you’d be interested in doing Research germinating companionships you’d like to work for

If you need more jobs to mutate admonition, check out my 7 tips-off for procuring a new job.


Create a fund

In addition to your action plan, it’s important to create a budget for your business alter. Your career change will hopefully bring in more cash flow, but you want to ensure you’re prepared for anything.

Transitioning between occupations may be a drawn-out process, so you want to create a budget that helps you stay on track to continue providing for yourself while sought for your next incredible opportunity.

Budget out your activities, monthly memberships, and other expenses to see what can be adjusted during the transition period, if necessary.

If your budget is close-fisted, consider staying in your current job until you have another in the pipeline. It may require some extra work for a while, but you will feel a little anxious about making a career change if you feel cozy financially.


Get as much experience in your paragon brand-new job route as is practicable

Looking for a new career takes time and many of us do not have the luxury of putting our current career on hold while looking for another one.

Though it will require extra work, this is when you should consider using your free time to hone in on developing your knowledge for your brand-new profession. This could mean getting certifications, taking directions, and reading brand-new software that will help prepare you for the new role.


Stir an elegant and humble change

When you’ve lastly experienced your brand-new job and plan on leaving your current role, make sure your exit is an elegant one to avoid burning bridges and devastating relationships that could be beneficial to you in the future.

Express gratitude for the experience you’ve had, even though they are the only thing you can say you learned from your age-old occupation is what you didn’t like.

You never know who you will interact with again in the future, or what attachments you may need to lean on. When it comes time to move on, give your current company enough time to find a replacement and offer to help them transition your persona.

Then, when beginning your new business, be open and welcoming to new people, advice, and feedback. This is your opportunity to make a great impression and hit the ground running.

If you’re looking for implements to help you with your job vary, check out my Personal Development Plan Template. You can be utilized it as a reference to help you achieve your goals and optimize your success.